{"id":25850,"date":"2024-01-04T09:24:53","date_gmt":"2024-01-04T13:24:53","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=25850"},"modified":"2024-06-24T13:12:03","modified_gmt":"2024-06-24T17:12:03","slug":"start-a-monthly-giving-program","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/donor-management-software\/start-a-monthly-giving-program\/","title":{"rendered":"Launch a Successful Monthly Giving Program in 9 Simple Steps"},"content":{"rendered":"\n

Elevate your nonprofit with the transformative impact of a monthly giving<\/a> program. Incorporating recurring giving into your overall fundraising strategy<\/a>, can drive sustainable financial growth, foster increased donor loyalty, and establish a deeper connection with your community.\u00a0<\/p>\n

Why start a monthly giving program?<\/h2>\n

Nonprofits often benefit from a blend of high-dollar donors and monthly givers.<\/a> Recurring donors contribute more over consecutive years compared to one-time donors, providing your organization with a stream of consistent, predictable income. On average, supporters engaged in recurring donations give 42% more annually<\/a>, allowing for reliable budgeting and enhanced program planning. Follow this step-by-step guide to kickstart your monthly giving<\/a> initiative.\u00a0<\/p>\n

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Step 1: Get board and team member buy-in<\/h3>\n

Before delving into the specifics of your monthly giving<\/a> program, secure the support of your team, including the executive director and board of directors<\/a>. Clearly communicate the significance of recurring givers as a vital source of income and an area for growth. Demonstrate the program\u2019s value<\/a> by estimating potential benefits, highlighting its positive impact on donor retention<\/a>, and its ability to boost annual giving amounts.<\/p>\n<\/section>\n

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Step 2: Designate a monthly giving program leader<\/h3>\n

Appoint a dedicated team member to lead your monthly giving<\/a> initiative. Regardless of your nonprofit\u2019s size, having one individual oversee your recurring donor program facilitates seamless coordination, encourages cross-department collaboration, and instills a sense of accountability.\u00a0<\/p>\n<\/section>\n

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Step 3: Establish program codes and goals<\/h3>\n

Create a series of codes in your fundraising system, taking into account the solicitation appeal and the channel through which the appeal was sent (direct mail, email, or social).<\/p>\n

Set specific and measurable goals for your monthly giving<\/a> program. Determine the outcomes you aim to achieve and how they contribute to your fundraising strategy. Here are some key metrics to help shape your program goals:<\/p>\n