{"id":27065,"date":"2022-03-03T11:56:36","date_gmt":"2022-03-03T15:56:36","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=27065"},"modified":"2024-07-03T13:12:56","modified_gmt":"2024-07-03T17:12:56","slug":"nonprofit-email-marketing-expert-level-is-easier-than-you-think","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/nonprofit-email-marketing-expert-level-is-easier-than-you-think\/","title":{"rendered":"Nonprofit Email Marketing: Expert Level is Easier Than You Think"},"content":{"rendered":"<section>\n<p>Successful email marketing engages your entire community by activating new supporters, advocating for your cause, and <a href=\"\/thanking-donors\/\">thanking donors<\/a> for their generosity \u2013 and it all starts with your <a href=\"\/donor-engagement\/\">donor engagement<\/a> tools. With the help of your nonprofit CRM, sending \u201cexpert level\u201d email engagements is much easier than you might think.<\/p>\n<p><b>Let\u2019s get into the core aspects of nonprofit email marketing, and how to reach expert level in each.<\/b><\/p>\n<ul>\n    <li><a href=\"#section1\">Tracking email engagements in your CRM<\/a><\/li>\n    <li><a href=\"#section2\">Segmenting email recipients into distinct groups<\/a><\/li>\n    <li><a href=\"#section3\">Using different messaging for different donor groups<\/a><\/li>\n    <li><a href=\"#section4\">Syncing donation form data with your donor records<\/a><\/li>\n    <li><a href=\"#section5\">Creating campaign-specific emails &amp; donation forms<\/a><\/li>\n    <li><a href=\"#section6\">Auditing your email engagements for next time<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"content-section\" id=\"section1\">\n<header data-toc-tag=\"Tracking email engagements in your CRM\">\n<h2>Tracking email engagements in your CRM<\/h2>\n<\/header>\n<p>Today\u2019s donors want to feel connected to your cause, so it\u2019s important to maintain continuity when cultivating and stewarding donor relationships. When your communications are in one central location, they can be properly tracked and analyzed to reveal trends and provide insight into the messages that motivate donors to give.<\/p>\n<p>That said, you probably know at least one person within your organization who occasionally sends emails from their preferred email application instead of your CRM. If your staff is sending emails from different places, it can cause confusion for both donors and employees, especially when dealing with turnover. Not to mention, does anybody really enjoy switching back and forth between accounts to get the information they need? Security issues could also arise. The risk far outweighs the perceived convenience. That\u2019s why, in this cloud-based day and age, all of your donor outreach should live and breathe in the same database.<\/p>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-1-v4-300x204.png\" alt=\"\" width=\"300\" height=\"204\" class=\"alignright size-medium wp-image-27114\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-1-v4-300x204.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-1-v4-100x68.png 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-1-v4.png 700w\" sizes=\"(max-width: 300px) 100vw, 300px\">\n    <p>To review all of your donor communications in one place, look no further than your Contacts tab in DonorPerfect! You can now save a copy of any emails sent or received from Gmail, Outlook, or your preferred email application with our <b>BCC Email feature.<\/b><\/p>\n    <p>Here\u2019s how it works. If you want to send an email from your personal address, DonorPerfect will send it for you and update the donor record associated with the recipient. If you receive an email you\u2019d like to save in DonorPerfect, the BCC Email feature will save a copy in the Contacts tab of related each donor record, and assign donor outreach to a team member.<\/p>\n    <p><a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Using-Send-Email-Via-My-Email\" target=\"_blank\" rel=\"noopener nofollow\">Learn how to use the DonorPerfect BCC Email integration \u00bb<\/a><\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\" id=\"section2\">\n<header data-toc-tag=\"Segmenting email recipients into distinct groups\">\n<h2>Segmenting email recipients into distinct groups<\/h2>\n<\/header>\n<p>You wouldn\u2019t ask an inactive donor to join your <a href=\"\/monthly-giving\/\">monthly giving<\/a> program if they haven\u2019t contributed in years, and you wouldn\u2019t send your volunteer an invite for the event they\u2019re already working\u2026 but with gifts to record, emails to send, and <a href=\"\/donor-engagement\/\">donors to engage<\/a>, wires can easily get crossed.<\/p>\n<p>Segmenting your email lists keeps communications relevant to prevent lapsed donors and unsubscribers. It\u2019s also proven to increase click-through and email open rates significantly. Donors can be grouped by geographical location, how much they give, how recently they gave, which campaigns they have given to, and more.<\/p>\n<p>To start, try segmenting your donors by recency, frequency, and gift amount to create email groups. For example, if grouping by giving level ($0-50, $50-$100, and so on), you can email each group with a targeted appeal, like an online donation form with a default amount that matches their giving history.<\/p>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-2v3-300x197.png\" alt=\"\" width=\"300\" height=\"197\" class=\"alignright size-medium wp-image-27115\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-2v3-300x197.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-2v3-100x66.png 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-2v3.png 700w\" sizes=\"(max-width: 300px) 100vw, 300px\">\n<p>DonorPerfect <a href=\"https:\/\/www.donorperfect.com\/growth-tracks\/integrated-email-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">integrates with <b>Constant Contact<\/b><\/a> to manage email communications and donor records under one roof. You can sync up your segmented donor data, create email campaigns with drag-and-drop templates, schedule your emails, and then track their success through DonorPerfect reporting tools. You can even <a href=\"https:\/\/www.donorperfect.com\/factsheets\/constant-contact\/\" target=\"_blank\" rel=\"noopener nofollow\">track email opens by device type<\/a>!<\/p>\n<p><a href=\"https:\/\/www.donorperfect.com\/integrations\/email-marketing\/constant-contact\/\" target=\"_blank\" rel=\"noopener nofollow\">Learn more about DonorPerfect with Constant Contact \u00bb<\/a><\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\" id=\"section3\">\n<header data-toc-tag=\"Using different messaging for different donor groups\">\n<h2>Using different messaging for different donor groups<\/h2>\n<\/header>\n<p>Each donor is interested in different aspects of your work, and aside from speaking with them directly, the best way to determine their interests is through their history with your organization \u2013 events they\u2019ve attended, projects they\u2019ve supported, survey responses, etc. Through CRM features like analytics dashboards and reporting filters, you can get a bird\u2019s-eye view of your data to identify trends.<\/p>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-3-v7-300x151.png\" alt=\"\" width=\"300\" height=\"151\" class=\"alignright size-medium wp-image-27116\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-3-v7-300x151.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-3-v7-768x386.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-3-v7-100x50.png 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-3-v7.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\">\n    <p>Compound reporting filters help you ensure each donor is only included in one segment at a time. If a donor falls into multiple groups, <a href=\"https:\/\/www.donorperfect.com\/growth-tracks\/donor-data-insights-track\/https:\/\/www.donorperfect.com\/factsheets\/reporting-data-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\">DonorPerfect reports<\/a> help you determine which is most influential and send the appropriate appeal.<\/p>\n    <p><a href=\"https:\/\/www.donorperfect.com\/factsheets\/reporting-data-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\">Learn more about DonorPerfect Reporting &amp; Analytics \u00bb<\/a><\/p>\n<\/aside>\n<p>Reporting on donors\u2019 giving history also presents the opportunity to single out the people who give the most, so you can secure funds for future projects. Use this information to invite frequent donors to join a <a href=\"\/monthly-giving\/\">monthly giving<\/a> program, or ask <a href=\"\/major-donors\/\">major donors<\/a> to help with a matching gift campaign.<\/p>\n<p>Different groups respond to different messaging, but you don\u2019t have to rewrite the entire email for each segment. Consider changing the sender, subject line, call to action or delivery time, as these four components have the highest impact on open and click-through rates. If sending an email to a <a href=\"\/major-donors\/\">major donor<\/a>, perhaps it should come from your director, and the subject line should thank them for their commitment to your mission.<\/p>\n<\/section>\n<section class=\"content-section\" id=\"section4\">\n<header data-toc-tag=\"Syncing donation form data with your donor records\">\n<h2>Syncing donation form data with your donor records<\/h2>\n<\/header>\n<p>When integrated with your CRM, your online donation forms can sync the information you\u2019ve collected (like gift amount, giving level, and giving history) with your donor records. Once you have that information flowing into your database \u2013 without any manual entry \u2013 you can use it to personalize each email you send out, and to know which solicitation they should receive.<\/p>\n<p>For further insight into your donor relationships, you can include giving options on your online donation form, like recurring, <a href=\"\/monthly-giving\/\">monthly<\/a>, and split gifts. These details will be automatically added to your donor records, showing how each donor likes to give.<\/p>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-4-v4-248x300.png\" alt=\"\" width=\"248\" height=\"300\" class=\"alignright size-medium wp-image-27118\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-4-v4-248x300.png 248w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-4-v4-100x121.png 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/blog-image-4-v4.png 700w\" sizes=\"(max-width: 248px) 100vw, 248px\">\n    <header data-toc-subtag=\"Expert level\">\n        <h3>Expert level<\/h3>\n    <\/header>\n    <ul>\n        <li>Send data straight to your system through <a href=\"https:\/\/www.donorperfect.com\/fundraising-software\/integrated-online-forms\/\" target=\"_blank\" rel=\"noopener nofollow\">DonorPerfect Online Forms<\/a>, and easily customize them to your organization\u2019s <a href=\"https:\/\/www.donorperfect.com\/online-forms-hub\/advanced-forms\/\" target=\"_blank\" rel=\"noopener nofollow\">unique style or theme<\/a>.<\/li>\n        <li>Add custom form fields with <b>DonorPerfect Online Forms Plus.<\/b><\/li>\n        <li>Show your supporters how well you understand them with an integration like <b>SmartGive for DonorPerfect<\/b> \u2013 <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Video-SmartGive-Overview\" target=\"_blank\" rel=\"noopener nofollow\">pre-fill your emails with donor information<\/a> like first name, last gift, and more.<\/li>\n    <\/ul>\n    <p>\n     <a href=\"https:\/\/www.donorperfect.com\/online-forms-hub\/\" target=\"_blank\" rel=\"noopener nofollow\">Visit the Online Form Success Hub \u00bb<\/a>\n     <a href=\"https:\/\/www.donorperfect.com\/factsheets\/integrated-online-forms\/\" target=\"_blank\" rel=\"noopener nofollow\">See Online Form features \u00bb<\/a>\n     <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Introduction-and-Setting-Up-SmartGive\" target=\"_blank\" rel=\"noopener nofollow\">How to Set Up SmartGive with DonorPerfect \u00bb<\/a>\n    <\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\" id=\"section5\">\n<header data-toc-tag=\"Creating campaign-specific emails &amp; donation forms\">\n<h2>Creating campaign-specific emails &amp; donation forms<\/h2>\n<\/header>\n<p>Create donation forms specific to each campaign instead of using one catch-all form to know for sure how successful each one has been \u2013 and ultimately boost your email conversion rate. The goal of each campaign should relate to at least one segmented group.<\/p>\n<aside class=\"bg_gray col_2 vertical-align\">\n    <p>To determine email campaign goals for different donor segments, it\u2019s helpful to work backward and determine the \u201cwhy\u201d behind your emails first.<\/p>\n    <ul>\n    <li>Converting constituents<\/li>\n    <li>Promoting an event<\/li>\n    <li>Soliciting new donors<\/li>\n    <li>Re-engaging lapsed donors<\/li>\n    <li>Encouraging <a href=\"\/monthly-giving\/\">monthly giving<\/a><\/li>\n    <\/ul>\n<\/aside>\n<p>At the end of a campaign, reporting features within your nonprofit CRM will reveal your form conversion rate and email open rate, or in other words, how many of your form visitors actually made a donation, and which email was opened the most. These rates will depend on how well your message resonated with those it reached.<\/p>\n<\/section>\n<section class=\"content-section\" id=\"section6\">\n<header data-toc-tag=\"Auditing your email engagements for next time\">\n<h2>Auditing your email engagements for next time<\/h2>\n<\/header>\n<p>Finally, you\u2019ll want to measure the efficacy of your email campaign to see how it has performed compared to past ones, and what to do differently next time. Remember, an audit isn\u2019t about downsizing, it\u2019s about making sure your messages resonate with your supporters.<\/p>\n    <aside class=\"bg_gray\">\n    <header data-toc-subtag=\"Expert level\">\n        <h3>Expert level<\/h3>\n    <\/header>\n    <p>Start in Excel or Google, and make spreadsheets for your most frequently sent email engagements.<\/p>\n    <p><b>Create columns:<\/b><\/p>\n    <ul>\n    <li>Sender<\/li>\n    <li>Subject line<\/li>\n    <li>Call to action<\/li>\n    <li>Delivery time<\/li>\n    <li>Open rate<\/li>\n    <li>Click-through rate<\/li>\n    <li>Notes<\/li>\n    <\/ul>\n    <p>Use your CRM or email marketing tool to document each metric, then in your notes, write what you\u2019ve learned, whether you\u2019ll continue using the engagement, or what you would change about it based on your analysis.<\/p>\n<\/aside>\n<p>When all is said and done, meet with your team to compare metrics, gather feedback, and brainstorm new ideas. Walk through the process in your donors\u2019 shoes. If you\u2019re skimming through information to speed up the process, there may be room for improvement. Do you receive a receipt and a thank you right away? Are you receiving too many emails? Do you find yourself spending excessive screen time? Do your emails have a clear goal and call to action? These considerations will help you get closer to increasing email conversions.<\/p>\n<\/section>\n<section class=\"bg_gray center\">\n<h2>See how DonorPerfect can help your organization grow<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class=\"gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gravityforms_donor_retention_wrapper\" data-form-theme=\"gravity-theme\" data-form-index=\"0\" id=\"gform_wrapper_1\"><div id=\"gf_1\" class=\"gform_anchor\" tabindex=\"-1\"><\/div>\n                        <div class=\"gform_heading\">\n                            <p class=\"gform_description\"><\/p>\n                        <\/div><form data-confirmation-type=\"redirect\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_1\" id=\"gform_1\" class=\"gravityforms_donor_retention\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/27065#gf_1\" data-formid=\"1\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"208\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_1\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_1_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_1_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_5\">State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"state_province\" name=\"input_5\" id=\"input_1_5\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option value=\"TX\">TX<\/option><option value=\"UT\">UT<\/option><option value=\"VA\">VA<\/option><option value=\"VI\">VI<\/option><option value=\"VT\">VT<\/option><option value=\"WA\">WA<\/option><option value=\"WI\">WI<\/option><option value=\"WV\">WV<\/option><option value=\"WY\">WY<\/option><option value=\"YT\">YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--input-type-select 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