{"id":27103,"date":"2020-10-15T08:49:57","date_gmt":"2020-10-15T12:49:57","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=27103"},"modified":"2024-07-15T13:36:32","modified_gmt":"2024-07-15T17:36:32","slug":"measure-monthly-giving-impact","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/monthly-giving\/measure-monthly-giving-impact\/","title":{"rendered":"How to Measure the Success of Your Monthly Giving Program"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1.jpg\" alt=\"Explore ways to measure monthly giving program impact on retaining your existing donors, gaining sustainable revenue and increasing donor lifetime value.\" width=\"1200\" height=\"601\" class=\"aligncenter size-full wp-image-31506\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1.jpg 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1-300x150.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1-1024x513.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1-768x385.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/dp-measure-monthly-giving-1-100x50.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\n<p>If there is one fundraising strategy that you commit to this year, make it to set up and grow your monthly giving program. There is no better way to retain your existing donors, gain sustainable revenue, increase your donor lifetime value, and upgrade annual giving amounts. Let\u2019s explore how to measure your monthly giving program\u2019s impact against these metrics.<\/p>\n<h2>GOAL: Increase Total Annual Giving Through a Monthly Giving Program<\/h2>\n<p>Every fundraiser needs to grow the annual giving amounts of their donors. There are two main ways to do this. You can attract more donors to support your cause or work to increase the amount each donor gives. A monthly giving program is one of the best ways to boost annual giving because it tackles both of these methods at once. Monthly donors give more and are retained better (more on that later). Our data shows that <b>monthly giving donors donate over 7X more than one-time donors<\/b>. Monthly donors give $360\/year (median), while a one-time donor\u2019s median value is only $50. A Monthly Giving Program is an effortless way for donors to upgrade their annual giving amounts.<\/p>\n<h3>Measuring Your Monthly Giving Program\u2019s Impact on Annual Giving<\/h3>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/softerware-uploads.s3.amazonaws.com\/community\/donorperfect\/reporting-analysis\/dashboard\/monthlygivingdash2.jpg\" width=\"900\" height=\"512\" alt=\"DonorPerfect's Monthly Giving Dashboard helps you measure and track your monthly giving program's impact.\" class=\"alignnone size-full\">\n<p>DonorPerfect\u2019s <a href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/donorperfect\/monthly-giving-reports\/\" rel=\"noopener nofollow\" target=\"_blank\">Monthly Giving Dashboard<\/a> helps you measure and track your monthly giving amounts. Use the<b> Monthly Giving Amounts<\/b> tile to gauge how well your monthly giving program performs by tracking the total funds raised through your monthly giving program and your average monthly gift.<\/p>\n<aside>\n<p style=\"background: #edeeef; padding: 1em;\"><b>How to Ask Donors to Increase Annual Gifts<\/b> <br>\nNot sure how to ask donors to join your monthly giving program or upgrade their annual gift amounts? Promote and grow your monthly giving program using the ready-to-send templates in our <a href=\"https:\/\/uploads.donorperfect.com\/pdf\/monthly-giving-template-kit.pdf\" rel=\"noopener nofollow\" target=\"_blank\">Monthly Giving Communications Template Kit<\/a>.<\/p>\n<\/aside>\n<h2>GOAL: Build Sustainable Revenue Through a Monthly Giving Program<\/h2>\n<p>Timely and predictable, monthly gifts empower your organization to accurately budget for the resources you need to accomplish specific tasks and goals. The more monthly donors you have, the more dollars you can dedicate to both your current and future initiatives.<\/p>\nUsing the data mentioned in the previous section, let\u2019s track the impact that monthly donors have on revenue. According to our data, the current median of a one-time gift is $50. The current median of a monthly donor gift is $30 a month, or $360 a year. Converting 100 one-time donations to monthly contributions pays huge dividends! In the example below, you\u2019d have a sustainable monthly income of $3,000 per month from your 100 converted donors.\n<p>\n<\/p><table style=\"width: 100%;\">\n<tbody><tr>\n    <th><b>Number of Gifts<\/b><\/th>\n    <th><b>One-Time Donors $50<\/b>)<\/th>\n    <th><b>Monthly Donors ($360)<\/b><\/th>\n<\/tr>\n<tr>\n    <td>100<\/td>\n    <td>$5000 annually or $416 per month*<\/td>\n    <td>$36,000 annually or $3,000 per month<\/td>\n<\/tr>\n<\/tbody><\/table><p>\n<\/p>\n<p>*For one-time donors, it is unlikely that income will be the same amount each month since a large percentage of one-time gifts come in during specific times of the year, such as during year-end.<\/p>\n<h3>Measuring Your Monthly Giving Program Participation<\/h3>\n<p>The more donors that participate in your monthly program, the higher your revenue will be. Track how many donors gave a monthly gift and the percentage of your active donors converted to monthly givers on the <strong>Monthly Giving Donors<\/strong> tile in DonorPerfect\u2019s <a href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/donorperfect\/monthly-giving-reports\/\" rel=\"noopener nofollow\" target=\"_blank\">Monthly Giving Dashboard<\/a>.<\/p>\n<aside>\n<p style=\"background: #edeeef; padding: 1em;\"><b>Finding New Monthly Donors to Build Sustainable Revenue<\/b><br>\nWhether your organization is just starting a monthly giving program or you\u2019ve had one for a while, it can be a challenge to find new donors who want to become monthly givers. Read <a href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/monthly-giving\/find-monthly-donors\/\" rel=\"noopener nofollow\" target=\"_blank\">How to Find Monthly Donors and Grow Your Monthly Giving Program<\/a> to learn which type of donors are likely to participate and how to attract them.<\/p>\n<\/aside>\n<h2>GOAL: Boost Your Donor Retention Rate Through a Monthly Giving Program<\/h2>\n<p>Every nonprofit wants long-term supporters who continue to donate to their cause. Organizations that create and manage their monthly giving programs through DonorPerfect have an average monthly <a href=\"\/donor-retention\/\">donor retention<\/a> rate of 85%. Compare that with the 28% average retention rate of one-time donors, and you\u2019ll understand why a monthly giving program helps you keep your existing donors. Having donors join your monthly giving program means you\u2019ll have to spend less time acquiring new donors.<\/p>\n<h3>Measuring Donor Retention Rate Increases<\/h3>\n<p>DonorPerfect\u2019s <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/What-s-My-Donor-Retention-Rate\" rel=\"noopener nofollow\" target=\"_blank\">Comprehensive Donor Revenue Analysis Report<\/a> makes it easy to find detailed information about your <a href=\"\/donor-retention\/\">donor retention<\/a>, including the number of retained donors, your <a href=\"\/donor-retention\/\">donor retention<\/a> rate, and revenue retention rate plus metrics like average donor lifetime and lifetime donor value. Track how these rates improve as your monthly giving program grows.<\/p>\n<h2>GOAL: Increased Lifetime Value (LTV) Through a Monthly Giving Program<\/h2>\n<p>One of the best ways to predict your organization\u2019s health is to track your donors\u2019 lifetime value. Lifetime value (LTV) estimates how much revenue you expect a donor to contribute during their giving relationship with your organization. It takes into account how long a donor stays with your nonprofit and how often they contribute. The more regularly a donor contributes, the greater their value to your organization. Our data shows that a monthly donor\u2019s median lifetime value is $2,400, while a one-time donor\u2019s lifetime value is a mere $70. This is 34x more fundraising dollars per donor. When you factor in the 85% monthly <a href=\"\/donor-retention\/\">donor retention<\/a> rate, that\u2019s an average lifetime of over 6 1\/2 years.<\/p>\n<h3>Measuring Your Monthly Giving Program\u2019s Annualized Value<\/h3>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/softerware-uploads.s3.amazonaws.com\/community\/donorperfect\/reporting-analysis\/dashboard\/monthlygivingreport3.jpg\" width=\"900\" height=\"341\" alt=\"Track the value of your monthly giving program using the Monthly Giving Financial Report. \" class=\"alignnone size-full\">\n<p>Track the value of your monthly giving program using the <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Monthly-Giving-Report\" rel=\"noopener nofollow\" target=\"_blank\">Monthly Giving Financial Report<\/a>. This report provides a count of all monthly gifts, monthly donors, how much each donor has paid on their monthly pledge, and predicts each monthly donor\u2019s annual value.<\/p>\n<h2>Decide How to Measure Monthly Giving Program Impact<\/h2>\n<p>We\u2019ve covered just a few of the ways to measure your monthly giving program\u2019s impact on your fundraising strategy today. How will you know that your monthly giving program is successful? For more ideas on how to set up your monthly giving program in DonorPerfect and track your program\u2019s progress over time, visit the <a href=\"https:\/\/www.donorperfect.com\/monthly-giving-hub\/\" rel=\"noopener nofollow\" target=\"_blank\">Monthly Giving Success Hub<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If there is one fundraising strategy that you commit to this year, make it to set up and grow your monthly giving program. There is no better way to retain your existing donors, gain sustainable revenue, increase your donor lifetime value, and upgrade annual giving amounts. Let\u2019s explore how to measure your monthly giving program\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[7,109,6,14],"tags":[],"sw-content-theme":[],"sw-feature":[],"sw-persona":[],"sw-sector":[],"glossary-term":[],"class_list":["post-27103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donation-processing","category-featured","category-fundraising-strategies","category-monthly-giving"],"acf":[],"yoast_head":"<!-- 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