{"id":27280,"date":"2022-05-05T09:04:39","date_gmt":"2022-05-05T13:04:39","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=27280"},"modified":"2024-06-06T07:01:09","modified_gmt":"2024-06-06T11:01:09","slug":"how-digital-wallets-build-trust-with-donors-help-drive-better-conversion-rates","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/donation-processing\/how-digital-wallets-build-trust-with-donors-help-drive-better-conversion-rates\/","title":{"rendered":"How Digital Wallets Build Trust With Donors, Help Drive Better Conversion Rates"},"content":{"rendered":"<section>\n<p>Put yourself in your donors\u2019 shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. Did you have to enter your card information manually? Did it take you longer than a minute to check out? Did you abandon your purchase altogether? What held you back from having a frictionless experience?<\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/paypal-ceo-expects-credit-card-obsolescence-2018-5\" rel=\"noopener nofollow\" target=\"_blank\">Digital and remote payments are driving card volume<\/a> and they will soon replace credit cards as the most used payment method for eCommerce transactions. For nonprofit organizations, digital wallets like PayPal and Venmo reduce donor checkout friction, inspire trust, and increase unplanned gifts<sup><a href=\"#footnote-1\">1<\/a><\/sup> (by 32%) and repeat donations<sup><a href=\"#footnote-2\">2<\/a><\/sup> (by 79%). Donors can make their payment via desktop, tablet, or mobile in under a minute, without having to fill out credit card numbers, addresses, and other time-consuming, error-prone form fields.<\/p>\n<aside class=\"bg_gray\">\n<p><b>The brand new DonorPerfect Online Forms now accept payments from PayPal and Venmo!<\/b> Donors can give on their desktop, tablet, or mobile device. <a href=\"\/factsheets\/paypal-for-dp-forms\/\" rel=\"noopener\" target=\"_blank\">Click here<\/a> to learn the ins and outs of this exciting new integration!<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Best-in-class email tools\">\n<h2>How to Build Trust &amp; Help Drive Better Conversion Rates<\/h2>\n<\/header>\n<p>An online donation form is a vital component of any fundraiser\u2019s toolbox, and knowing how to optimize a form\u2019s conversion rate will help to guarantee its success. Nonprofits inspire their supporters to complete and increase their gifts by making the donation process a simple and rewarding one. As a donor, digital wallets save time, energy, and worry, because your funds are stored in a password-protected, <a href=\"\/fundraising-software\/pci-compliance\/\">PCI-compliant<\/a> account that you trust, and without entering any information, you can securely send them to the desired recipient. As a fundraiser, digital wallets are just as quick, easy, and secure as physical ones with cash.<\/p>\n<header data-toc-subtag=\"Reduce friction\">\n<h3>Reduce friction<\/h3>\n<\/header>\n<p>To improve your nonprofit\u2019s conversion rate, you can reduce checkout friction on your online donation form by shortening the length, reducing copy or required fields, providing flexibility through multiple payment options, and enabling digital wallets like PayPal and Venmo.<\/p>\n<p>Having PayPal available as a payment method on your form reduces the need to fill out payment fields \u2013 you save the donor from having to dig their credit card out of their wallet or purse because their payment information is already saved for them in their PayPal account. Additionally, PayPal\u2019s <a href=\"https:\/\/www.paypal.com\/us\/smarthelp\/article\/what-is-one-touch-and-how-do-i-use-it-faq3033\" rel=\"noopener nofollow\" target=\"_blank\">One Touch<\/a> feature means that donors may not even have to enter their username and password.<\/p>\n<aside class=\"bg_gray\">\n<p>Donors who use PayPal are 15% more likely to have a positive donation experience<sup><a href=\"#footnote-3\">3<\/a><a><\/a><\/sup> and 38% have abandoned a donation because PayPal was not available.<sup><a href=\"#footnote-4\">4<\/a><\/sup><\/p>\n<\/aside>\n<header data-toc-subtag=\"Build trust\">\n<h3>Build trust<\/h3>\n<\/header>\n<p>Building trust through your form is one of the best ways for you to ensure a healthy conversion rate. <a href=\"\/fundraising-software\/integrated-online-forms\/\">Branded forms<\/a> have significantly (6x) higher conversion rates because a donor is more likely to trust where their donation is going. Not only do branded donation forms secure more donations, they also process larger donations. According to <a href=\"\/integrations\/online-fundraising\/qgiv\/\">QGiv<\/a>, donors give 38 percent larger gifts to branded donation pages than to generic pages.<\/p>\n<p>With security breaches becoming more and more prevalent, knowing that an online transaction is safe and secure is at the forefront of many peoples\u2019 minds when they pull out their credit card or bank information.<\/p>\n<p>PayPal is the <a href=\"https:\/\/morningconsult.com\/most-trusted-brands-2021\/vVaw0FpBCC4DK8ZpBkaDEyXsrL\" rel=\"noopener nofollow\" target=\"_blank\">second most trusted brand globally<\/a> and with good reason. It is recognized and relied upon by hundreds of millions of people worldwide and they have one narrow focus, secure payments. Adding PayPal as an option on your online donation form will help eliminate donor hesitancy over any security concerns. Take advantage of PayPal\u2019s reputation and include it as a payment option on your forms to set your donors\u2019 minds at ease.<\/p>\n<aside class=\"bg_gray\">\n<p>PayPal users are 3.7x more likely to donate<sup><a href=\"#footnote-5\">5<\/a><\/sup> when PayPal is accepted, and 88% of PayPal users surveyed believe PayPal is the safest way to donate!<sup><a href=\"#footnote-4\">6<\/a><\/sup><\/p>\n<\/aside>\n<header data-toc-subtag=\"Meet expectations\">\n<h3>Increase donations<\/h3>\n<\/header>\n<p>To make sure your <a href=\"\/conference\" rel=\"noopener\" target=\"_blank\">nonprofit story<\/a> and call to action are heard, it\u2019s important to meet donors where they are \u2013 and usually that\u2019s on their phone. Having forms that are <a href=\"\/online-forms-hub\/troubleshooting-forms\/#7\" rel=\"noopener\" target=\"_blank\">mobile-friendly<\/a> ensures that your donors have a positive experience and stay on your page to complete their donation or sign up for <a href=\"\/monthly-giving\/\">monthly giving<\/a>. In fact, <b>donors are <a href=\"https:\/\/npengage.com\/nonprofit-fundraising\/does-responsive-design-really-raise-more-money-for-nonprofits-infographic\/\" rel=\"noopener nofollow\" target=\"_blank\">34% more likely<\/a> to give on mobile-responsive sites.<\/b> Pairing a mobile-friendly donation form with PayPal as a payment option will help create an easy, end-to-end donor journey for your supporters \u2013 all on their mobile device.<\/p>\n<aside class=\"bg_gray\">\n<p><b>The NEW DonorPerfect Online Forms with PayPal<\/b> help increase your conversion rates. Using <a href=\"\/fundraising-software\/integrated-online-forms\/\">drag-and-drop sections and click-to-type editing<\/a>, you easily customize and brand donation forms with your organization\u2019s signature style, while also being able to offer your donors a secure, trusted, and safe payment method.<\/p>\n<p><b>Love your old DP forms?<\/b> Don\u2019t worry, you can still use the classic DP Forms for volunteer signups, event registrations, hour logging, surveys, and more. In contrast, the new DP Online Forms are donor-centric and designed to increase conversions!<\/p>\n<a href=\"https:\/\/forms.gle\/9U2KwfhKRsVNVyyP9\" target=\"_blank\" rel=\"noopener nofollow\">LEARN MORE TO EARN MORE &gt;&gt;<\/a>\n<\/aside>\n<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/player.vimeo.com\/video\/706520641?h=b23abf2c42\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<aside class=\"bg_gray center\">\n<h2>Discover donor-centric donation forms that increase conversions<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class=\"gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gravityforms_donor_retention_wrapper\" data-form-theme=\"gravity-theme\" data-form-index=\"0\" id=\"gform_wrapper_1\"><div id=\"gf_1\" class=\"gform_anchor\" tabindex=\"-1\"><\/div><form data-confirmation-type=\"redirect\" method=\"post\" enctype=\"multipart\/form-data\" id=\"gform_1\" class=\"gravityforms_donor_retention\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/27280#gf_1\" data-formid=\"1\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"153\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_1\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_1_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_1_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_5\">State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"state_province\" name=\"input_5\" id=\"input_1_5\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option value=\"TX\">TX<\/option><option value=\"UT\">UT<\/option><option value=\"VA\">VA<\/option><option value=\"VI\">VI<\/option><option value=\"VT\">VT<\/option><option value=\"WA\">WA<\/option><option value=\"WI\">WI<\/option><option value=\"WV\">WV<\/option><option value=\"WY\">WY<\/option><option value=\"YT\">YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_1_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 - 500<\/option><option value=\"501 - 1,000\">501 - 1,000<\/option><option value=\"1,001 - 2,500\">1,001 - 2,500<\/option><option value=\"2,501 - 6,000\">2,501 - 6,000<\/option><option value=\"6,001 - 20,000\">6,001 - 20,000<\/option><option value=\"20,001 - 50,000\">20,001 - 50,000<\/option><option value=\"50,001 - 100,000\">50,001 - 100,000<\/option><option value=\"100,001 - 200,00\">100,001 - 200,00<\/option><option value=\"200,001+\">200,001+<\/option><option value=\"Other\">Other<\/option><option value=\"Unknown\">Unknown<\/option><\/select><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gf_needs field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_9\">Tell us about your needs (Optional)<\/label><div class=\"ginput_container ginput_container_textarea\"><textarea data-parameter=\"needs\" name=\"input_9\" id=\"input_1_9\" class=\"textarea small\" aria-invalid=\"false\" rows=\"3\" cols=\"50\"><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_role field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_7\">Role (Optional)<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_1_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option value=\"Communications\">Communications<\/option><option value=\"I do it all!\">I do it all!<\/option><\/select><\/div><\/div><div id=\"field_1_10\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display preferred_language_input gf_preferred_language field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible d-none\" data-field-class=\"d-none\"><label class=\"gfield_label gform-field-label\" for=\"input_1_10\">Preferred Language<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"preferred_language\" name=\"input_10\" id=\"input_1_10\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"English\" selected>English<\/option><option value=\"French\">French<\/option><option value=\"Bilingual\">Bilingual<\/option><\/select><\/div><\/div><div id=\"field_1_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"product_detail\" name=\"input_11\" id=\"input_1_11\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"DonorPerfect\"><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"product_line\" name=\"input_13\" id=\"input_1_13\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"DonorPerfect\"><\/div><\/div><div id=\"field_1_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible lead_type\" data-field-class=\"lead_type\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"lead_type\" name=\"input_12\" id=\"input_1_12\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"Product Lead\"><\/div><\/div><div id=\"field_1_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"webform_url_contact\" name=\"input_15\" id=\"input_1_15\" type=\"hidden\" class=\"gform_hidden\" aria-invalid=\"false\" value=\"\"><\/div><\/div><div id=\"field_1_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"webform\" name=\"input_16\" id=\"input_1_16\" type=\"hidden\" 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Nielsen Media Behavioral Panel of US with 590 Non-Profit desktop donation transactions from January 2021 to December 2021. *Checkout conversion is measured from the point at which the customer starts to pay for the donation.<\/p>\n<p id=\"footnote-2\">[2] Nielsen, commissioned by PayPal, April 2022. Nielsen Media Behavioral Panel of US with 590 Non-Profit desktop donation transactions (January 2021 to December 2021) Uplift % of PayPal users making two or more donations on the same website (45.5%) vs. Non-PayPal users making two or more donations on the same website (25.4%).<\/p>\n<p id=\"footnote-3\">[3] Nielsen, commissioned by PayPal, April 2022. Nielsen Media Attitudinal Survey of US (January 2022) with 200 recent PayPal donations and 200 non-PayPal donations (past 3 months) from Non-Profit organizations. \u2018Typical Checkout\u2019 includes other mobile wallet options, credit\/debit cards, buy now\/pay later, prepaid\/gift cards, cryptocurrency, and more.<\/p>\n<p id=\"footnote-4\">[4] [6] Nielsen, commissioned by PayPal, April 2022. Nielsen Media Attitudinal Survey of US (January 2022) with 400 recent donations (past 3 months) to Non-Profit organizations. Base: 338 PayPal users.<\/p>\n<p id=\"footnote-5\">[5] Nielsen, commissioned by PayPal, April 2022. Nielsen Media Behavioral Panel of US with Non-Profit desktop donations transactions from 1,720 consumers, from January 2021 to December 2021.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Put yourself in your donors\u2019 shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. 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