{"id":27639,"date":"2022-08-15T16:44:24","date_gmt":"2022-08-15T20:44:24","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=27639"},"modified":"2025-05-09T11:49:14","modified_gmt":"2025-05-09T15:49:14","slug":"giving-tuesday-goals","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/","title":{"rendered":"How to Set Giving Tuesday Goals &#038; Plan Your Campaign"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline.jpeg\" alt=\"Phase 1: Research &amp; Goal Setting; Phase 2: Writing &amp; Repurposing; Phase 3: Executing &amp; Stewarding\" width=\"1200\" height=\"auto\" class=\"aligncenter size-full wp-image-27645\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline.jpeg 2500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-300x89.jpeg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-1024x304.jpeg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-768x228.jpeg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-1536x456.jpeg 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-2048x608.jpeg 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline-100x30.jpeg 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\">\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"HowTo\", \n  \"name\": \"How to Set Giving Tuesday Goals\",\n  \"description\": \"Setting a goal for GivingTuesday starts with assessing your reasons for participating. Besides donations, think about what you hope to gain from your GivingTuesday efforts.\",\n  \"image\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-timeline.jpeg\",\n  \"totalTime\": \"PT30M\",\n  \"estimatedCost\": {\n    \"@type\": \"MonetaryAmount\",\n    \"currency\": \"USD\",\n    \"value\": \"0\"\n  },\n  \"step\": [{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Compare data from previous campaigns. Determine how funds will be used. Pull donor lists for segmentation and outreach.\",\n    \"image\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights.png\",\n    \"name\": \"Review historical data\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/#section-0-toc-0\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Pinpoint the reason for your campaign. Consider what your system will need. Create specific, actionable goals. Create an infrastructure to measure your goals.\",\n    \"image\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals.png\",\n    \"name\": \"Determine your need\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/#section-1-toc-0\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Develop a theme and story to match your cause. Determine viable avenues for sharing the story.\",\n    \"image\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form.png\",\n    \"name\": \"Go for the story\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/#section-2-toc-0\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Brainstorm with your team. Ask for feedback on your campaign strategy. Reinforce your ideas and keep everyone aligned with the scheduled reports you set up in Step #1. Have a backup plan to suggest.\",\n    \"name\": \"Lean on your network\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/#section-3-toc-0\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Delegate preparational tasks. Develop a plan for new donors. Prepare resources your team will need.\",\n    \"name\": \"Set the stage\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/#section-4-toc-0\"\n  }]    \n}\n<\/script>\n<p>Setting a goal for GivingTuesday starts with assessing your reasons for participating. Besides donations, think about what you hope to gain from your GivingTuesday efforts. For many organizations, the answer is <a href=\"\/donor-acquisition\/\">new donors<\/a>. What better way to draw in new supporters than a worldwide, community-based appeal with <a href=\"\/whitepapers\/generic\/design-tips-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">recognizable nonprofit branding<\/a>? Last year, <a href=\"https:\/\/www.givingtuesday.org\/blog\/millions-of-people-come-together-to-celebrate-generosity-share-kindness-and-drive-record-breaking-giving-on-givingtuesday-2021\/#:~:text=GivingTuesday%20is%20now%20a%20year,campaigns%20across%20the%20U.S.%20alone.\" target=\"_blank\" rel=\"noopener nofollow\">35 million people and 80 countries participated<\/a> \u2013 and these numbers are steadily increasing each year.<\/p>\n<aside class=\"bg_gray\"><p>Want to participate on a smaller scale? Many nonprofits design their own giving days to harness the power of GivingTuesday on a date that makes sense for their mission, with a focus on their immediate community. Ex. <a href=\"https:\/\/www.givemiamiday.org\/aboutGMD\/\" target=\"_blank\" rel=\"noopener nofollow\">Give Miami Day<\/a> is all about Miami-Dade County, and takes place two weeks before GivingTuesday.<\/p><\/aside>\n<h3>Who will be involved in Phase 1 of your GivingTuesday journey:<\/h3>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards.jpg\" alt=\"Strategist: Suggests your campaign goals &amp; how the funds should be used; Administrator: Prepares your data &amp; maintains your system during the campaign process\" width=\"1200\" height=\"auto\" class=\"aligncenter size-full wp-image-27669\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards.jpg 2500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-300x79.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-1024x269.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-768x202.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-1536x403.jpg 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-2048x537.jpg 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-role-cards-100x26.jpg 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\">\n<h2>5 Role-Based Steps to Start Your Giving Tuesday Campaign<\/h2>\n<section class=\"content-section\">\n<header data-toc-tag=\"Review historical data\"><h3>Giving Tuesday goal-setting step #1: Review historical data<\/h3><\/header>\n<header data-toc-subtag=\"Compare data from previous campaigns\"><p><b>Strategist: Compare data from previous campaigns.<\/b><\/p><\/header>\n<ul>\n    <li>If available, look at historical data from Giving Tuesdays past. Which communications performed well? Which donor segments responded well? What is your retention rate for first-time Giving Tuesday donors?<\/li>\n<\/ul>\n<header data-toc-subtag=\"Determine how funds will be used\"><p><b>Strategist: Determine how the funds will be used.<\/b><\/p><\/header>\n<ul>\n    <li>Review budget requirements and upcoming initiatives.<\/li>\n    <li>Review progress on annual fundraising goals.<\/li>\n    <li>Will the funds raised on Giving Tuesday be operational or goal-specific? Will your solicitations differ between Giving Tuesday and End-of-Year?<\/li>\n<\/ul>\n<header data-toc-subtag=\"Pull donor lists for segmentation and outreach\"><p><b>Administrator: Pull donor lists to be used for segmentation and outreach.<\/b><\/p><\/header>\n<ul>\n    <li>Based on your available data, determine which donor segments would be best to target this year, and pull the reports that support your reasoning. Ex. People who usually give during the last three months of the year.<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights.png\" alt=\"Examples of insights provided in DonorPerfect, including State Affinity, Wealth Rating, Giving\/Spending Capacity over 5 Years, and Education\" width=\"1200\" height=\"auto\" class=\"aligncenter size-full wp-image-27646\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights.png 2500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-300x79.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-1024x269.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-768x202.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-1536x404.png 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-2048x538.png 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-insights-100x26.png 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\">\n<p>Choose from standard nonprofit reports or customize your own! <b><a href=\"\/fundraising-software\/fundraising-report-software\/\">DonorPerfect Reporting &amp; Data Analytics<\/a><\/b> are meant to make your campaign strategizing <a href=\"\/factsheets\/reporting-data-analytics\/\" target=\"_blank\" rel=\"noopener\">swift and spot-on<\/a>! Plus, you can easily share your plans with stakeholders through report scheduling.<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Determine your need\"><h3>Giving Tuesday goal-setting step #2: Determine your need<\/h3><\/header>\n<header data-toc-subtag=\"Pinpoint the reason for your campaign\"><p><b>Strategist: Pinpoint the reason for your Giving Tuesday campaign.<\/b><\/p><\/header>\n<ul>\n    <li>Share what\u2019s on your heart right now. Is there a <a href=\"\/nonprofit-technology-blog\/fundraising-software\/nonprofit-fundraising-goals-for-2022\/\">program or aspect of your mission that could use more support<\/a>? Is there something happening within your community that your team feels strongly about? Is there an exciting opportunity to expand your mission?<\/li>\n    <li><i>Stuck? Move on to step #4!<\/i><\/li>\n<\/ul>\n<header data-toc-subtag=\"Consider what your system will need\"><p><b>Administrator: Consider what your system will need for a successful campaign.<\/b><\/p><\/header>\n<ul>\n    <li>Create solicitation codes for your Giving Tuesday cause.<\/li>\n    <li>Ensure all necessary form fields have been created. Does your Giving Tuesday cause require you to collect additional donor data on your form? Ex. Collect tribute data in memory or celebration of loved ones.<\/li>\n    <li>Test your form tool for friction. Is it <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener nofollow\">mobile-responsive? Can it be completed in 1-2 minutes? Is there a <\/a><a href=\"\/monthly-giving-hub\/\">monthly giving<\/a><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener nofollow\"> option? Can donors pay with a <\/a><a href=\"\/factsheets\/dp-donation-forms\/\" target=\"_blank\" rel=\"noopener\">mobile wallet?<\/a><\/li>\n<\/ul>\n<header data-toc-subtag=\"Create specific, actionable goals\"><p><b>Strategist: Create specific, actionable goals with target amounts and percentages.<\/b><\/p><\/header>\n<ul>\n    <li>Ex. Raise 20% more than last year, and acquire 50 <a href=\"\/donor-acquisition\/\">new donors<\/a>.<\/li>\n<\/ul>\n<header data-toc-subtag=\"Create an infrastructure to measure your goals\"><p><b>Administrator: Create an infrastructure to measure your Giving Tuesday goals.<\/b><\/p><\/header>\n<ul>\n    <li>Have a plan in place to <a href=\"\/nonprofit-technology-blog\/donorperfect\/track-fundraising-trends\/\">track progress<\/a>, and if possible, <a href=\"\/nonprofit-technology-blog\/fundraising-software\/nonprofit-fundraising-goals-for-2022\/\">customize the goal-setting feature<\/a> in your fundraising system.<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals.png\" alt=\"Example of goals dashboard in DonorPerfect with goals and progress bars for an Annual Fund, Raise the Roof and Giving Tuesday\" width=\"1200\" height=\"auto\" class=\"aligncenter size-full wp-image-27647\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals.png 2500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-300x79.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-1024x269.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-768x202.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-1536x404.png 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-2048x538.png 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-goals-100x26.png 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\">\n<p>If using DonorPerfect, you can create a solicitation code to <b>track the progress of your Giving Tuesday goals<\/b> right on your home screen!<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Go for the story\"><h3>Giving Tuesday goal-setting step #3: Go for the story<\/h3><\/header>\n<header data-toc-subtag=\"Develop a theme and story to match your cause\"><p><b>Strategist: Develop a theme and story that match your Giving Tuesday cause.<\/b><\/p><\/header>\n<ul>\n    <li>Think about how you will spread your theme across all campaign assets (website, <a href=\"\/fundraising-software\/online-donation-page-templates\/\">donation page<\/a>, thank-yous, video messages, end-of-year appeals, etc.). How do you want constituents to <a href=\"\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-gain-new-donors\/\">feel<\/a>?<\/li>\n    <li>To communicate your theme, tell a story that will move people to give. It could be as simple as the story of how your nonprofit started, or an impact story from a beneficiary.<\/li>\n    <li><i>Need backup? Go to step #4!<\/i><\/li>\n<\/ul>\n<header data-toc-subtag=\"Determine viable avenues for sharing the story\"><p><b>Administrator: Determine viable avenues for sharing the story.<\/b><\/p><\/header>\n<ul>\n    <li>Update addresses and other key donor information. Ex. DP Address Updater, <a href=\"https:\/\/truegivers.com\/donorperfect-about\/\" target=\"_blank\" rel=\"noopener nofollow\">powered by TrueGivers<\/a>, does this for you overnight to save time!<\/li>\n    <li>Does your team have the tools to post on social media? Do you have a dedicated team member to help with website changes?<\/li>\n    <li>Consider <a href=\"\/integrations\/\">integrations<\/a> that could dramatically increase your story\u2019s reach. (Ex. <a href=\"\/integrations\/social-media\/dp-social-campaign\/\">DP Social Campaign<\/a> allows supporters to add their photo to a digital frame that communicates your mission and brand. DP Video allows your team and board to create personalized video messages. With DP Text, you can send day-of updates straight to your donor\u2019s mobile device.)<\/li>\n<\/ul>\n<aside class=\"bg_gray\"><p>Get <b><a href=\"\/nonprofit-technology-blog\/fundraising-software\/the-secrets-of-nonprofit-storytelling-social-media-staffing-issues-beyond\/\">nonprofit storytelling best practices<\/a><\/b> from DonorPerfect experts, industry leaders, and fellow fundraisers \u2013 all of our 2022 Community Conference sessions can be watched at <a href=\"\/landing\/utm\/donorperfect-conference\/\" target=\"_blank\" rel=\"noopener\">donorperfect.com\/conference<\/a>!<\/p>\n<p><i>Need storytelling tips that are specific to Giving Tuesday?<\/i> Check out <a href=\"\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-gain-new-donors\/\">Giving Tuesday Strategy: Using Emotion to Raise Donor Retention &gt;&gt;<\/a><\/p><\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Lean on your network\"><h3>Giving Tuesday goal-setting step #4: Lean on your network<\/h3><\/header>\n<header data-toc-subtag=\"Brainstorm with your team\"><p><b>All roles: Brainstorm with your team, board, and fellow fundraisers.<\/b><\/p><\/header>\n<ul>\n    <li><b>Strategist:<\/b> Ask for feedback on your campaign strategy. Reinforce your ideas and keep everyone aligned with the scheduled reports you set up in Step #1. Have a backup plan to suggest.<\/li>\n    <li><b>Administrator:<\/b> Discuss content needs for your Giving Tuesday form. See what your team comes up with as far as messaging, tone, and imagery \u2013 let them know which of their suggestions are possible.<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form.png\" alt=\"Example donation form made with DonorPerfect.\" width=\"1200\" height=\"auto\" class=\"aligncenter size-full wp-image-27648\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form.png 2500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-300x97.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-1024x331.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-768x248.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-1536x496.png 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-2048x661.png 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-new1-form-100x32.png 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\">\n<p><b>DonorPerfect Donation Forms<\/b> allow you to add your nonprofit\u2019s logo, colors, and images to your Giving Tuesday form, and building your form is easy with drag-and-drop sections and click-to-type editing. You can also add descriptions for your ask amounts, offer <a href=\"\/monthly-giving\/\">monthly giving<\/a> as a default option, and accept <a href=\"\/factsheets\/dp-donation-forms\/\" target=\"_blank\" rel=\"noopener\">mobile wallet payments<\/a>!<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Set the stage\"><h3>Giving Tuesday goal-setting step #5: Set the stage<\/h3><\/header>\n<header data-toc-subtag=\"Delegate preparational tasks\"><p><b>Strategist: Delegate preparational tasks to the necessary team members.<\/b><\/p><\/header>\n<ul>\n    <li>Who will determine how you prioritize each <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Segmenting-Appeals-to-Reach-Your-End-of-Year-Fundraising-Goals\" target=\"_blank\" rel=\"noopener nofollow\">donor segment<\/a>? How many hands will you need on deck to communicate to these segments?<\/li>\n    <li>Who will develop messaging for your Giving Tuesday donation page?<\/li>\n    <li>Are there any tech issues for your Administrator to address (i.e. <a href=\"\/fundraising-software\/online-fundraising-suite\/\">payment processing<\/a>, <a href=\"\/integrations\/\">integrations<\/a>)?<\/li>\n<\/ul>\n<header data-toc-subtag=\"Develop a plan for new donors\"><p><b>Strategist: Develop a plan to capture and keep new donors.<\/b><\/p><\/header>\n<ul>\n    <li>Develop an <a href=\"\/video\/asking-made-easy-from-first-time-gifts-to-major-donors\/\" target=\"_blank\" rel=\"noopener\">appropriate ask<\/a> for new, small, and infrequent donors. If your system has a <a href=\"\/factsheets\/donorperfect-insights\/\" target=\"_blank\" rel=\"noopener\">prospect research<\/a> feature, use that data to support your acquisition ideas.<\/li>\n    <li>Invest in building <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Starting-a-Mid-Level-Donor-Program\" target=\"_blank\" rel=\"noopener nofollow\">middle donor relationships<\/a>.<\/li>\n    <li>Explore opportunities for major and <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Implementing-a-Matching-Gift-Strategy\" target=\"_blank\" rel=\"noopener nofollow\">matching gifts<\/a>.<\/li>\n    <li>Consider a giving contest to increase momentum. (Ex. See how a scholarship organization raised <a href=\"\/nonprofit-technology-blog\/fundraising-software\/how-to-host-a-wildly-successful-fundraising-event-on-a-limited-budget\/\">$100k in 90 minutes!<\/a>)<\/li>\n    <li>Create a plan to increase your rate of <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Getting-New-Donors-to-Give-A-Second-Gift\" target=\"_blank\" rel=\"noopener nofollow\">second-time gifts.<\/a><\/li>\n<\/ul>\n<header data-toc-subtag=\"Prepare resources your team will need\"><p><b>Administrator: Prepare all resources your team will need for the campaign.<\/b><\/p><\/header>\n<ul>\n    <li>Build and style your Giving Tuesday donation page.<\/li>\n    <li>If applicable, include a live <a href=\"\/integrations\/online-fundraising\/dp-giving-meter\/\">goal meter<\/a> to show progress.<\/li>\n    <li>Set up <a href=\"\/factsheets\/smartactions-feature\/\" target=\"_blank\" rel=\"noopener\">automated workflows<\/a> to trigger tasks when a certain gift is entered. Ex. Assign donor outreach when they give a gift larger than $500.<\/li>\n    <li>If possible, <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Scheduled-Donor-Outreach\" target=\"_blank\" rel=\"noopener nofollow\">assign tasks to staff<\/a> through your fundraising system.<\/li>\n    <li>Reply to general inquiries and process incoming gifts.<\/li>\n    <li>Set up a <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Mail-Merge-Guide\" target=\"_blank\" rel=\"noopener nofollow\">mail merge<\/a> for <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Mail-Merge-Templates\" target=\"_blank\" rel=\"noopener nofollow\">thank-yous and tax letters<\/a>.<\/li>\n<\/ul>\n<aside class=\"bg_gray\"><p>Everything you need to know about creating a <b>dedicated Giving Tuesday form<\/b> is right here! Check out <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Fundraising Ideas for Your Giving Tuesday Donation page<\/a><\/p><\/aside>\n<\/section>\n<p>More than one-third of annual giving happens in December, so why not steward <a href=\"\/donor-acquisition\/\">new donors<\/a> acquired on Giving Tuesday while also connecting with existing constituents for an extra prosperous year-end? Your Giving Tuesday campaign is a signal to your existing donors that it\u2019s time to make their last contributions of the year and make them count. In fact, many organizations incorporate the same theme in their Giving Tuesday and End-of-Year campaigns so donors feel called to action and stay engaged. Whatever your process, the DonorPerfect team is here to support you!<\/p>\n<aside id=\"form\" class=\"bg_gray center\">\n<h2>Get your Giving Tuesday Email Templates<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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Besides donations, think about what you hope to gain from your GivingTuesday efforts. For many organizations, the answer is new donors. What better way to draw in new supporters than a worldwide, community-based appeal with recognizable nonprofit branding? 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