{"id":27789,"date":"2022-08-29T10:03:36","date_gmt":"2022-08-29T14:03:36","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=27789"},"modified":"2025-08-04T09:32:55","modified_gmt":"2025-08-04T13:32:55","slug":"giving-tuesday-ideas","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/giving-tuesday-ideas\/","title":{"rendered":"Giving Tuesday Ideas: Multichannel Strategy by Sector"},"content":{"rendered":"<p>We frequently get questions from DonorPerfect clients about <a href=\"\/nonprofit-technology-blog\/fundraising-software\/4-strategies-to-build-multichannel-donor-relationships\/\">multichannel fundraising<\/a> and <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.givingtuesday.org\/\">Giving Tuesday<\/a>, respectively. Fortunately for fundraisers, these two strategies actually go hand-in-hand! To attract, cultivate, and steward donors in just 24 hours on Giving Tuesday, you may need to communicate through multiple channels, which requires creativity.<\/p>\n<p>Starting from scratch is hard, so we\u2019ve gathered real-life advice, ideas, and examples from real fundraisers in your sector to demonstrate how a multichannel strategy works wonders on Giving Tuesday \u2013 and brings you fresh ideas for engaging with donors year-round!<\/p>\n<p><b>Trying a multichannel strategy can be as easy as using two forms of communication:<\/b><\/p>\n<p><a href=\"#form\">Download the Giving Tuesday Template Kit &gt;&gt;<\/a><\/p>\n<section class=\"content-section\">\n<h3>6 Multichannel Ideas for Giving Tuesday<\/h3>\n<header data-toc-tag=\"Social media + major gift networking\"><h2><b>Multichannel idea #1:<\/b> Social media + major gift networking<\/h2><\/header>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-1-v4.png\" alt=\"Giving Tuesday Ideas: Multichannel Strategy by Sector\" width=\"400\" class=\"alignleft wp-image-27834\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-1-v4.png 913w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-1-v4-300x271.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-1-v4-768x695.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-1-v4-100x90.png 100w\" sizes=\"(max-width: 913px) 100vw, 913px\">\n<p>\u201cWe had a clear and concise strategy, story, and matching gift plan. Our goal was to raise a set amount for one piece of medical equipment and we secured a <a href=\"https:\/\/www.donorperfect.com\/giving-tuesday\/social-media\/\" target=\"_blank\" rel=\"noopener nofollow\">social media plan<\/a> as well. We had pre-Giving Tuesday promotion, social media posts during the day of, videos, testimonials, and follow-ups. We\u2019ve learned to have a great case for support, <a href=\"\/landing\/utm\/donorperfect-conference\/\" target=\"_blank\" rel=\"noopener\">have a story<\/a>, and use <a href=\"\/growth-tracks\/online-fundraising-track\/\">online giving tools<\/a> that are compatible with your system.\u201d\n<br>\u2013 Nonprofit professional in the <b>Health &amp; Medical Sector<\/b><\/p>\n<p><b>Post example:<\/b> \u201cToday, we have a goal to purchase X ($32,000) to ensure safety and peace of mind for our patients during routine procedures. Thank you to everyone who has supported our campaign! So far, we have raised $27,580, which is more than 80% of our goal (including an incredible $10,000 match gift). We are so close! Will you help us?\u201d<\/p>\n<aside class=\"bg_gray\">\n<p>At DonorPerfect, we believe storytelling is the heart of your donor communications. Our <a href=\"\/donorperfect-conference\/\">2022 Community Conference<\/a> brought industry experts and thought leaders together to provide nonprofit storytelling best practices.<\/p>\n<p>\n<a href=\"\/landing\/utm\/donorperfect-conference\/\" target=\"_blank\" rel=\"noopener\">Watch the sessions &gt;&gt;<\/a>\n<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Email + social media\"><h2><b>Multichannel idea #2:<\/b> Email + social media<\/h2><\/header>\n<p>\u201cWe created social media and <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Sending-out-Constant-Contact-Email-Campaigns\" target=\"_blank\" rel=\"noopener nofollow\">email campaigns<\/a> using the Giving Tuesday branding. We used stories of our animals and asked donors to help us cover medical costs. We planned ahead, planned our emails, and got people involved. <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Using-DonorPerfect-s-Fundraising-Email-Templates-in-Constant-Contact\" target=\"_blank\" rel=\"noopener nofollow\">Email templates<\/a> are great!\u201d\n<br>\u2013 Nonprofit professional in the <b><a href=\"\/nonprofits\/environmental-fundraising\/\">Environment<\/a> &amp; <a href=\"\/nonprofits\/animal-welfare-nonprofit-software\/\">Animals<\/a> sector<\/b><\/p>\n<p>\u201cWe did a multichannel campaign with lots of email blasts and social media posts throughout the day. Our campaign was called A Seat at the Table and asked donors to remember loved ones lost this year, as well as those who didn\u2019t have a family to celebrate the holidays with. Lots of posts were tied to how the holidays are difficult for families, and that\u2019s how we cut through the noise. We had a countdown on social media for 10 days prior to Giving Tuesday, 10 posts throughout the day, and additional opportunities to give throughout the week. Make sure all of your messaging ties together!\u201d\n<br>\u2013 Nonprofit professional in the <b><a href=\"\/nonprofits\/religious-fundraising-software\/\">Religious sector<\/a><\/b><\/p>\n<p><b>Giving Tuesday social media tip:<\/b><\/p>\n<p>Say thank you by calling out your supporters on social media in 3 steps:<\/p>\n<ol>\n<li>Search your feed and campaign hashtag for your donors\u2019 posts.<\/li>\n<li>Take screenshots or save the images to your desktop.<\/li>\n<li>Upload to your preferred social media and tag the donor in your post. Share how their gifts translate to good.<\/li>\n<\/ol>\n<aside class=\"bg_gray\">\n<p>Make it easy as pie for donors to post about your campaign! Our DP Social Campaign feature allows supporters to add their photo to a <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/DP-Social-Campaign-Resources\" target=\"_blank\" rel=\"noopener nofollow\">custom branded frame<\/a> that communicates your Giving Tuesday goal. They can accept your suggested caption, or create their own, then share it with friends and family on any social network!<\/p>\n<p>\n<a href=\"\/integrations\/social-media\/dp-social-campaign\/\" target=\"_blank\" rel=\"noopener\">Learn more &gt;&gt;<\/a>\n<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Email + donation page\"><h2><b>Multichannel idea #3:<\/b> Email + donation page<\/h2><\/header>\n<p>\u201cWe utilized the <a href=\"#form\">DonorPerfect template kits<\/a> to be ready and prepared and started our email templates in late summer. We focused on immediate needs like a food pantry and emergency scholarship aid and emailed our donors asking them to visit our special Giving Tuesday page. All of the donor information from our <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Giving Tuesday donation page<\/a> was downloaded into our DonorPerfect database.\u201d\n<br>\u2013 Nonprofit professional in the <b><a href=\"\/nonprofits\/higher-ed-fundraising\/\">Education<\/a> &amp; Research sector<\/b><\/p>\n<aside class=\"bg_gray\">\n<p>We created a blog outlining your needs for a special Giving Tuesday donation page that matches your theme and\/or story.<\/p>\n<p>\nCheck out <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Fundraising Ideas for Your Giving Tuesday Donation Page &gt;&gt;<\/a>\n<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Email + video\"><h2><b>Multichannel idea #4:<\/b> Email + video<\/h2><\/header>\n<p>\u201cOur theme was Helping Seniors Live Well at Home. We created videos with sub-themes about being 1) connected, 2) safe, 3) engaged, 4) healthy, and 5) supported. We start planning early and developed a regular cadence for sending emails.\u201d\n<br>\u2013 Nonprofit professional in the <b><a href=\"\/nonprofits\/human-services\/\">Human Services sector<\/a><\/b><\/p>\n<p><b>Giving Tuesday video tips:<\/b><\/p>\n<ul>\n<li>Repurpose any compelling media from your website or footage you\u2019ve taken on the job that clearly illustrates your mission in action. Perhaps include footage of your facility or, if appropriate, powerful images of the population you serve.<\/li>\n<li>Keep the number of calls to action to one or two per video. Providing scalable, tangible goals will help donors visualize how their donation will be used and prompt a more specific and immediate action. Ex. \u201cYour Giving Tuesday donation of $25 will provide a homeless dog with a two-month supply of food. Give now to help us reach our goal of feeding 100 dogs in our care this winter.\u201d<\/li>\n<li>If you use an <a href=\"\/growth-tracks\/integrated-email-marketing\/\">email marketing tool like Constant Contact,<\/a> you can link to your video in the call to action button of your email and <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Monitoring-Responses-to-Email-Campaigns-from-the-Constant-Contact-Website\" target=\"_blank\" rel=\"noopener nofollow\">track your recipients\u2019 engagement.<\/a><\/li>\n<li>Add a personal video to your <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Video-Crowdfunding-Forms\" target=\"_blank\" rel=\"noopener nofollow\">crowdfunding page<\/a> and <a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/crowdfunding\/\" target=\"_blank\" rel=\"noopener nofollow\">raise 150% more!<\/a><\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<p>Did you know that 57% of people who watch fundraising videos will donate? Personalized video messages are an effective strategy for engaging middle and <a href=\"\/major-donors\/\">major donors<\/a> on Giving Tuesday. DP Video allows you to deliver high-touch donor communications to specific donor groups remotely.<\/p>\n<p>\n<a href=\"\/integrations\/email-marketing\/dpvideo\/\">See how it works &gt;&gt;<\/a>\n<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Email + crowdfunding\"><h2><b>Multichannel idea #5:<\/b> Email + crowdfunding<\/h2><\/header>\n<p>\u201cWe focused on <a href=\"\/factsheets\/crowdfunding\/\" target=\"_blank\" rel=\"noopener\">crowdfunding for Giving Tuesday<\/a>, so we started with our volunteers and our advocates that we already had segmented in our DonorPerfect database. We created the email template ahead of time to get them involved starting November 1st. On Giving Tuesday, we asked them to really engage that day \u2013 mostly focusing on social media and text messages all leading back to a <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">donation page.<\/a>\n<br>\u2013 Nonprofit professional in the <b><a href=\"\/nonprofits\/human-services\/\">Human Services sector<\/a><\/b><\/p>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-2-v3.png\" alt=\"Giving Tuesday Ideas: Multichannel Strategy by Sector\" width=\"400\" class=\"alignright wp-image-27831\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-2-v3.png 825w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-2-v3-300x288.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-2-v3-768x738.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-social-post-2-v3-100x96.png 100w\" sizes=\"(max-width: 825px) 100vw, 825px\">\n<p><b>Giving Tuesday crowdfunding tips:<\/b><\/p>\n<ul>\n<li><a href=\"#form\">Provide templates<\/a> for your ambassadors to share their page with friends and family in your chosen channel \u2013 social media posts, emails, or phone scripts.<\/li>\n<li>If applicable, provide them with photos and videos they can share. <a href=\"\/fundraising-software\/integrated-online-forms\/\">DonorPerfect Crowdfunding forms<\/a> allow you to add video links to your page with ease!<\/li>\n<li>Provide guidance for your ambassadors to share Giving Tuesday goal updates \u2013 when and how often should they ask friends and family to help them reach their crowdfunding goal?<\/li>\n<\/ul>\n<p><b>Post example:<\/b> This Giving Tuesday, I\u2019m crusading for [ORG NAME]. We\u2019re dedicated to protecting children whose caregivers have been taken by domestic violence. Please join me in our fight to break the cycle of abuse. Your donation will go toward their goal of securing shelter for the 20 children currently in their care. Donate through the link in my bio, and share this post to your story.<\/p>\n<br>\n<aside class=\"bg_gray\">\n<p><b>DonorPerfect Crowdfunding<\/b> allows your donors to create dedicated donation forms to invite friends, family, and colleagues in their social networks to promote and contribute to your campaign.<\/p>\n<p>\n<a href=\"\/factsheets\/crowdfunding\/\" target=\"_blank\" rel=\"noopener\">Learn how it works &gt;&gt;<\/a>\n<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Email + direct mail\"><h2><b>Multichannel idea #6:<\/b> Email + direct mail<\/h2><\/header>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote.png\" alt=\"We regained a lot of lapsed donors just by sending them a postcard.\" width=\"1108\" class=\"aligncenter size-full wp-image-27806\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote.png 1108w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote-300x101.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote-1024x344.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote-768x258.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old4-quote-100x34.png 100w\" sizes=\"(max-width: 1108px) 100vw, 1108px\">\n<p>\u201cWe sent postcards to past donors. We regained a lot of lapsed donors just by <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Direct-Mail-Still-Delivers-Results\" target=\"_blank\" rel=\"noopener nofollow\">sending them a postcard.<\/a> We also sent an email that stated in the subject line, \u2018I just donated, can you donate too?\u2019 Our campaign was titled, \u201cWhere\u2019s the next adventure?\u201d We asked our supporters to look past COVID limitations and help us fundraise for a new marriage enrichment weekend in a new place in the country. We used images of people going somewhere new, on top of a mountain, and a hugging family \u2013 all really resonated with our supporters.\u201d\n<br>\u2013 Nonprofit professional in the <b>Religious sector<\/b><\/p>\n<aside class=\"bg_gray\">\n<p>Plan your Giving Tuesday appeals with <b>easy direct mail templates and data-based tips<\/b> using DonorPerfect\u2019s <a href=\"\/integrations\/email-marketing\/appealmaker\/\">AppealMaker<\/a> integration, and be sure to check out <a href=\"\/nonprofit-technology-blog\/fundraising-software\/create-a-winning-direct-mail-campaign\/\">How to Create a Winning Direct Mail Campaign<\/a> by certified fundraising expert Robin Cabral!<\/p>\n<\/aside>\n<p>On Giving Tuesday, every touchpoint counts. As your fellow fundraisers have shown through their experiences, a multichannel strategy can be as simple as trying a few social media posts or setting up a crowdfunding page and then using email or direct mail to promote your efforts to supporters. We hope that you\u2019ve found these ideas inspiring!<\/p>\n<\/section>\n<aside id=\"form\" class=\"bg_gray center\">\n<h2>Get your Giving Tuesday Email Templates<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class=\"gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gt-template-pack_wrapper generic_whitepaper_wrapper\" data-form-theme=\"gravity-theme\" data-form-index=\"0\" id=\"gform_wrapper_67\" style=\"display:none\"><div id=\"gf_67\" class=\"gform_anchor\" tabindex=\"-1\"><\/div><form data-confirmation-type=\"message\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_67\" id=\"gform_67\" class=\"gt-template-pack generic_whitepaper\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/27789#gf_67\" data-formid=\"67\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"224\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_67\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_67_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_67_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_67_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_67_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_67_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_67_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_67_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_67_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_67_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_67_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_67_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_67_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_67_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_67_7\">Role (Optional)<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_67_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option value=\"Communications\">Communications<\/option><option value=\"I do it all!\">I do it all!<\/option><\/select><\/div><\/div><div id=\"field_67_17\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label 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