Excellent year-end campaigns strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. They\u2019re specially crafted for each recipient, and encourage your community to dream big about the future they\u2019re helping make possible. Your appeals reach homes at just the right time, and inspire donors to give generously (and give again with your next appeal!).<\/p>\n
If that all sounds impossible, you\u2019re not alone!<\/p>\n
With DonorPerfect, we have shortcuts and tips that will help you achieve all of the above without breaking a sweat.<\/p>\n Your donors\u2019 motivations are hidden throughout your data<\/a> \u2013 all you need to do is pull the right reports to discover them.<\/p>\n We recommend pulling reports<\/a> from direct mail and email appeals throughout the past year and at year-end for the last few years to get a complete view of your donors\u2019 behavior.<\/p>\n Run a Solicitation Analysis Report<\/a> to determine your most successful appeals, and use it to determine the following:<\/p>\n These questions and other reports<\/a> can help create a list of strategies to include in your year-end campaign.<\/p>\n Use Reports to Guide Campaign Decisions<\/h2>\n <\/header>\n
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