{"id":28049,"date":"2022-09-26T15:10:44","date_gmt":"2022-09-26T19:10:44","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=28049"},"modified":"2023-12-18T14:50:22","modified_gmt":"2023-12-18T18:50:22","slug":"year-end-comms-plan","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/end-of-year\/year-end-comms-plan\/","title":{"rendered":"Your Year-End Fundraising Communications Plan"},"content":{"rendered":"

Meeting your supporters where they\u2019re at and reaching them through multiple communications channels<\/a> will help you reach your year-end fundraising potential. If you have donors who prefer giving through direct mail, the right social media post<\/a> might inspire them to increase their giving, or serve as the reminder they needed to send in their annual gifts before December ends. <\/p>\n

Creating a timeline and sharing your plan with your team will make sure your communications strategy makes sense and encourage your donors to make their year-end gifts. We have some tips for you to help you sort out all the details and moving parts. <\/p>\n

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Document your plans with a high-level timeline<\/h2>\n <\/header>\n

A straightforward timeline with clear action items will keep your team focused and on-task during the final months of the year. Your timeline should document what you plan to send, when you expect your audience to see each piece, and reminders to check your progress toward your goals so you can adjust as needed. <\/p>\n

If your organization requires multiple steps of proofreading and review, it\u2019s good to include stakeholder names and editing deadlines, too. <\/p>\n