{"id":28174,"date":"2022-10-04T08:17:24","date_gmt":"2022-10-04T12:17:24","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=28174"},"modified":"2024-07-09T17:50:56","modified_gmt":"2024-07-09T21:50:56","slug":"late-start-giving-tuesday","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/late-start-giving-tuesday\/","title":{"rendered":"The Last-Minute Guide to Giving Tuesday"},"content":{"rendered":"\n<p>It\u2019s worth noting that procrastination isn\u2019t related to self-control. In fact, <a href=\"https:\/\/www.psychologytoday.com\/us\/basics\/procrastination\" target=\"_blank\" rel=\"noopener nofollow\">plenty of procrastinators are perfectionists stuck in a freeze state<\/a>. So, even if you find yourself working on your Giving Tuesday fundraising campaign right up until the last minute, rest assured that you can still make the most of this <a href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener nofollow\">worldwide generosity movement<\/a> with the time and resources you have left.<\/p>\n<p><strong>Below, we\u2019ve compiled all of the know-how you\u2019ll need:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Best practices for your Giving Tuesday form<\/li>\n<li>Where to share your Giving Tuesday donation page<\/li>\n<li>When and how to share Giving Tuesday goal updates<\/li>\n<li>How to incorporate a monthly program<\/li>\n<\/ul>\n<section class=\"content-section\">\n<header data-toc-tag=\"Best practices for your Giving Tuesday form\" id=\"section-0-toc-0\"><\/header><\/section>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-your-giving-tuesday-form\">Best practices for your Giving Tuesday form<\/h2>\n<p>We recommend an online form product that is easy to edit and customize. You are likely to have Giving Tuesday goal updates as the day goes on, and it\u2019s important to keep your donors engaged in the momentum. Second, your form is more likely to convert supporters with recognizable branding that matches the movement and your organization.<\/p>\n<p>To learn best practices, watch the video below, or keep reading!<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"\/video\/donorperfect-forms-review-giving-tuesday-2022\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/last-minute-giving-tuesday-2022-image-1-1-1024x491.png\" alt=\"\" class=\"wp-image-26391\" style=\"object-fit:contain;width:1024px;height:491px\"><\/a><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Title &amp; message<\/strong> \u2013 Give your form a title that matches your specific Giving Tuesday cause. Ensure you have a cohesive story or theme throughout your donation page.<\/li>\n<li><strong>Branding<\/strong> \u2013 Add Giving Tuesday branding by visiting <a href=\"https:\/\/www.givingtuesday.org\/logos\" target=\"_blank\" rel=\"noopener nofollow\">givingtuesday.org\/logos<\/a>. They have <a href=\"https:\/\/www.canva.com\/p\/givingtuesday\/\" target=\"_blank\" rel=\"noopener nofollow\">Canva templates<\/a> available for social media graphics as well! If your form has an eyedrop tool, you can select background and button colors that match your image.<\/li>\n<li><strong>Gift amounts <\/strong>\u2013 Update the descriptions for each giving level available on your form. Tell supporters exactly what their contribution amount will accomplish.<\/li>\n<li><strong>Payment options <\/strong>\u2013 If your form tool integrates with <a href=\"\/factsheets\/paypal-for-dp-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile wallet providers like PayPal or Venmo<\/a>, include them as payment options on your form. Many of your Giving Tuesday donors will be giving for the first time or contributing on short notice, which often translates to a high amount of low-dollar donations. It\u2019s easier for them to justify a mobile payment that doesn\u2019t require filling out their card information.<\/li>\n<li><strong>Form fields<\/strong> \u2013 Intuitive customization, like adding custom form fields that are unique to your organization or campaign, allows donors to tell you more about themselves. For example, you can require fields such as \u201cWhere do you want your gift directed?\u201d Create a drop-down menu with custom values for them to choose from.<\/li>\n<li><strong>Integration<\/strong> \u2013 Make sure that your online form integrates with your fundraising CRM so that you won\u2019t have to manually enter any of your Giving Tuesday gifts. With integrated online forms and payment processing, all of your supporters\u2019 gift information and custom field responses will be neatly filed in your database.<\/li>\n<\/ul>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>With <a href=\"\/fundraising-software\/integrated-online-forms\/\"><strong>DonorPerfect Online Forms<\/strong><\/a>, all you have to do is add a Giving Tuesday header image of your choosing, and you\u2019re ready to customize your donation page for maximum exposure.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"340\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donation-forms-example-1.png\" alt=\"example of DonorPerfect online fundraising form\" class=\"wp-image-31504\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donation-forms-example-1.png 400w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donation-forms-example-1-300x255.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donation-forms-example-1-100x85.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<section class=\"content-section\">\n<header data-toc-tag=\"Where to share your Giving Tuesday donation page\" id=\"section-1-toc-0\"><\/header><\/section>\n<h2 class=\"wp-block-heading\">Where to share your Giving Tuesday donation page<\/h2>\n<p>Discoverability is the name of the game when it comes to your Giving Tuesday donation page. We recommend shortening your donation page URL to something easy to remember. So no matter where you choose to share it, even direct mail, you are making it easy for supporters to type in (ex. http:\/\/orgname.org\/giving-tuesday).<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/last-minute-giving-tuesday-2022-image-2-1.png\" alt=\"Example post of Giving Tuesday with an image of a vet clinic. \" class=\"wp-image-26425\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Website<\/strong> \u2013 During your campaign window, you can edit the donation button on your website\u2019s homepage so that it links to your Giving Tuesday form.<\/li>\n<li><strong>Social media<\/strong> \u2013 Since your supporters will find out about different campaigns through the #GivingTuesday hashtag, make sure they know how to support yours! Add your form link to the \u201cAbout\u201d section of your Facebook page, your Twitter description, your Instagram bio, your LinkedIn page, and any posts about your campaign.<\/li>\n<li><strong>Email<\/strong> \u2013 Add your donation form link to your email signature if you plan on emailing donors directly. If using an email service like Constant Contact, you can add the link to your Giving Tuesday template, and perform a mail merge within your fundraising system to send personalized emails to segmented lists.<\/li>\n<li><strong>Forms<\/strong> \u2013 Cross-promote your Giving Tuesday form by linking to it on your main donation page (in case anyone ends up there by accident or is used to going straight there). You can also include your Giving Tuesday form link on the confirmation email that a supporter gets when they complete another form, encouraging them to share.<\/li>\n<\/ul>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>Don\u2019t have much time to write emails and posts? Use Generative AI to get a head start! Check out the free guide, <a href=\"\/whitepapers\/generic\/ai-for-nonprofits-your-fundraising-communications-guide\/\">AI for Nonprofits<\/a>, to learn how fundraisers can use tools like ChatGPT and more!<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup.jpg\" alt=\"ai guide mockup\" class=\"wp-image-31040\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup.jpg 500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup-300x300.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup-150x150.jpg 150w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup-100x100.jpg 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-guide-mockup-200x200.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<section class=\"content-section\">\n<header data-toc-tag=\"When &amp; how to share Giving Tuesday goal updates\" id=\"section-2-toc-0\"><\/header><\/section>\n<h2 class=\"wp-block-heading\">When &amp; how to share Giving Tuesday goal updates<\/h2>\n<p>Plan 2-3 times throughout the day when you can update donors about the progress that has been made toward your goal, or wait until you have an exciting announcement, like a major gift. Our research has shown that the highest volume of Giving Tuesday gifts are processed in the evening at 6:30, 11:00, and 11:59 pm, with gifts by hour peaking between 9 and 10 am, 4 and 5 pm, and 7 and 8 pm.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/last-minute-giving-tuesday-2022-image-3-1.png\" alt=\"\" class=\"wp-image-26446\"><\/figure>\n<p>In addition to social media updates and updates to your donation page, you can also send personalized updates to mid-sized, large, major, and matching donors. Let them know how their generosity inspires others to give!<\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dCBJCtfe6BvFFKoOB80210iRDFkja8Vt7XQvGHV-nylvh39nGhEoY75p_vPXdMOYrKZVUPDJj4s3jbLnPcGrTiipjZ1PTZcl1C8Lx_pyhkjnrJ3rZr9DeQJ6RQqyjR5zYEGRcutXgM1YOdMKtrsFWaYGB1NJctBEe-sBH4UOQidcDq2KW3jI8LJWkq__2Q\" alt=\"\"><\/figure>\n<p><strong>DonorPerfect users can lean on integrations to get the word out!<\/strong> <a href=\"\/integrations\/email-marketing\/dp-text\/\">DP Text<\/a> allows you to send Giving Tuesday goal updates via text message, and <a href=\"\/integrations\/email-marketing\/dpvideo\/\">DP Video<\/a> allows you to send personalized video messages to thank <a href=\"\/major-donors\/\">major donors<\/a>.<\/p>\n<section class=\"content-section\">\n<header data-toc-tag=\"How to incorporate a monthly program\" id=\"section-3-toc-0\"><\/header><\/section>\n<h2 class=\"wp-block-heading\">How to incorporate a monthly program<\/h2>\n<p>Giving Tuesday donors are perfect candidates for a <a href=\"\/monthly-giving\/\">monthly giving<\/a> program, especially if you\u2019re posting on social media with the #GivingTuesday hashtag. Generations Y and Z have shown that they prefer to support causes in smaller amounts over time. Simply add <a href=\"\/monthly-giving\/\">monthly giving<\/a> as an option on your Giving Tuesday form or direct Giving Tuesday supporters to your dedicated monthly program page with automatic processing.<\/p>\n<p>There are a few easy ways to develop a range of monthly gift options. You can find the median gift amount for your organization and divide it by three, then create 1-2 lower options and 1-2 higher options.\u00a0<\/p>\n<p>Ex. With a median gift amount of $50, divided by three to get $17, your gift options may be $7, $12, $17, $22, and $27.<\/p>\n<p>You can also report on 3-5 donor tiers by average gift amount. Find the median gift amount for each group and divide it by three.<\/p>\n<p>Ex. If Tier 2 has a median gift amount of $60, their recommended gift amount could be $20\/month. Tier 1 might have a median gift amount of $30, with a recommended gift amount of $10\/month.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>Ready to start a monthly program? <a href=\"\/monthly-giving\/\">Get everything you need to know about monthly and recurring giving from the experts at DonorPerfect<\/a>!<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"614\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/monthly-giving-mockup.jpg\" alt=\"Monthly Giving Starter Kit mockup\" class=\"wp-image-31725\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/monthly-giving-mockup.jpg 800w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/monthly-giving-mockup-300x230.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/monthly-giving-mockup-768x589.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/monthly-giving-mockup-100x77.jpg 100w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>No matter when you start planning your Giving Tuesday campaign, we hope that you feel equipped to participate in this beautiful, worldwide day of generosity! For more tips and best practices, our <a href=\"\/whitepapers\/generic\/givingtuesday-cheatsheet\/\">Giving Tuesday Cheat Sheet<\/a> outlines your entire journey from start to finish, so you can start as early as summertime and as late as November!<\/p>\n<p>Complete the form below to get your free <strong>Year-End Fundraising Bundle<\/strong>, which includes three guides: the Giving Tuesday Cheat Sheet, the Year-End Cheat Sheet, and AI for Nonprofits!<\/p>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-download-the-year-end-fundraising-bundle\">Download the Year-End Fundraising Bundle<\/h2>\n<p class=\"get_demo gutenberg\"><\/p>\n<script>\nvar 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class=\"gform_heading\">\n                            <p class=\"gform_description\"><\/p>\n                        <\/div><form data-confirmation-type=\"message\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_84\" id=\"gform_84\" class=\"generic_content_lead generic_whitepaper\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28174#gf_84\" data-formid=\"84\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"80\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_84\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_84_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_84_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_84_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_84_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_84_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_84_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_84_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_84_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_84_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_84_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_84_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_84_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_84_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_84_7\">Role (Optional)<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_84_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option value=\"Communications\">Communications<\/option><option value=\"I do it all!\">I do it all!<\/option><\/select><\/div><\/div><div id=\"field_84_17\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_software_interest select-display 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);\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s worth noting that procrastination isn\u2019t related to self-control. In fact, plenty of procrastinators are perfectionists stuck in a freeze state. So, even if you find yourself working on your Giving Tuesday fundraising campaign right up until the last minute, rest assured that you can still make the most of this worldwide generosity movement with [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":28198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"26313,23326,26359,27923,25818,27841","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[40,4,109],"tags":[11685],"sw-content-theme":[11648,11652,11703],"sw-feature":[11676,11679,11680],"sw-persona":[11664,11666],"sw-sector":[],"glossary-term":[],"class_list":["post-28174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-givingtuesday","category-fundraising-software","category-featured","tag-time-sensitive","sw-content-theme-givingtuesday","sw-content-theme-online-fundraising","sw-content-theme-planning","sw-feature-forms","sw-feature-reporting","sw-feature-social-media","sw-persona-development-director","sw-persona-nonprofit-founder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Last-Minute Guide to Giving Tuesday<\/title>\n<meta name=\"description\" content=\"Limited time to work on your Giving Tuesday Campaign? 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