{"id":29966,"date":"2023-04-19T14:57:22","date_gmt":"2023-04-19T18:57:22","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=29966"},"modified":"2026-03-11T09:23:59","modified_gmt":"2026-03-11T13:23:59","slug":"qr-codes-for-nonprofits","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/qr-codes-for-nonprofits\/","title":{"rendered":"QR Codes for Nonprofits: 7 Ways to Send Supporters to Your Donation Form"},"content":{"rendered":"\n<section id=\"section-1\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Do you find yourself overwhelmed by all the different components of a fundraising campaign? Do you want to reach different groups of supporters through different messages, but worry about keeping track of them all? Do you struggle to measure results once the campaign is said and done?<\/p>\n<p>Fundraisers can easily simplify their campaign and event operations by creating a QR code that leads all supporters to the same donation form containing all of the information they\u2019ll need to contribute \u2013 <a href=\"\/fundraising-software\/integrated-online-forms\/\">event registrations, volunteer sign-ups, and of course, donation forms<\/a>.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-qr-codes-for-nonprofits\"><strong>What are QR codes for nonprofits?<\/strong><\/h2>\n<p>Similar to barcodes, <strong>quick response (\u201cQR\u201d) codes <\/strong>are machine-scannable images that store URLs and other data.\u00a0<\/p>\n<p>For nonprofits, QR codes are a convenient and cost-effective fundraising technique. Instead of responding to appeal letters by mail or phone, for example, a donor can simply open the camera on their smartphone, hover over the image, and instantly receive a link to the appropriate donation form to make their gift online. This streamlined process can result in time and cost savings for both the organization and the donor.<\/p>\n<p>Get started with a free <strong>nonprofit QR code generator<\/strong>, courtesy of DonorPerfect:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<iframe loading=\"lazy\" src=\"https:\/\/www.donorperfect.com\/in-product\/qr-generator-v2\/\" height=\"510\" width=\"500\" style=\"border:2px solid #f5f5f5; overflow:hidden; border-radius: 15px; width:500px; height:510px; margin: 0 auto;\ndisplay: flex;\"><\/iframe>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-tag=\"Where to take advantage of nonprofit QR codes:\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-for-nonprofits-where-to-use-them\">QR codes for nonprofits: Where to use them<\/h2>\n<header data-toc-subtag=\"1. In your mailing\" id=\"section-1-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-in-your-mailings\">#1. In your mailings<\/h3>\n<p>In direct mail appeals, including a QR code that links to your donation form helps to reduce the barriers your supporters may face while giving. They will appreciate having the option to give without needing to dig out their checkbooks or pay for postage. (Plus, through online giving, you\u2019ll receive their gifts significantly faster than if they gave by check through the mail!) For reporting purposes, nonprofits have the added bonus that each direct mail piece leads back to the same donation form, so it\u2019s much easier to track how many gifts and how many dollars were made toward each appeal or campaign.\u00a0<\/p>\n<p>You can also use a QR code on appeal letters, thank-you notes, postcards \u2013 anything you physically mail or hand out!<\/p>\n<p class=\"bg_gray has-silver-light-background-color has-background\">Don\u2019t forget to update donor addresses before you send! With DP Address Updater, you can set DonorPerfect to automatically update donor addresses while you sleep. <a href=\"\/factsheets\/address-updater\/\">Learn more about DP Address Updater &gt;&gt;<\/a><\/p>\n<header data-toc-subtag=\"2. At fundraising events\" id=\"section-1-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-at-fundraising-events\">#2. At fundraising events<\/h3>\n<p>Make it easy for your community to RSVP and learn more about your event details by providing a QR code to your registration page on the invitation. This can help cut back on printing and mailing costs since you won\u2019t need to add any inserts or additional informational pieces with your invitation.<\/p>\n<p>QR codes can also handle some pretty heavy lifting at your fundraising events. You can use QR codes to link to your full auction catalog and save valuable table space by reducing the need for handouts or physical printouts. Plus, if anything changes at the last minute, all you have to do is update your <a href=\"\/growth-tracks\/fundraising-auctions\/\">auction webpage<\/a>. You can even include your giving link on freebies like fans for warm weather events, disposable coffee cups, programs, and more.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"290\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/rsa-collage-430px-1.png\" alt=\"\" class=\"wp-image-29978\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/rsa-collage-430px-1.png 430w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/rsa-collage-430px-1-300x202.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/rsa-collage-430px-1-100x67.png 100w\" sizes=\"(max-width: 430px) 100vw, 430px\"><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>As your donors mix and mingle at your fundraising event, at your booth, the bar, or their table, they can immediately navigate to your donation form on their mobile phones. While they\u2019re speaking to fellow supporters and volunteers about their connection to your cause, all they have to do is open their phone camera and hover over your QR code to make their next contribution. Those who haven\u2019t given yet can easily learn more about your organization without having to do any research once they get home.<\/p>\n<header data-toc-subtag=\"3. In the community\" id=\"section-1-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-in-the-community\">#3. In the community<\/h3>\n<p>Adding your QR code to a flier means people can scan and store your link on their mobile device to read later, so you don\u2019t have to worry about anyone misplacing a handout or tiny tear-off with your phone number.<\/p>\n<p>You can catch your community where they regularly spend time, including libraries, coffee shops, gyms, and laundromats \u2013 anywhere with a community bulletin board! If your fundraising office is on the ground floor or near a busy street, you can also add QR codes in your window to help those walking by get acquainted with your cause.<\/p>\n<header data-toc-subtag=\"4. At mission-relevant locations\" id=\"section-1-toc-5\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-at-mission-relevant-locations-nbsp-nbsp\">#4. At mission-relevant locations\u00a0\u00a0<\/h3>\n<p>Pay special attention to \u201chot spots\u201d that relate to your cause!<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-here-are-some-mission-specific-examples\">Here are some mission-specific examples:<\/h4>\n<ul class=\"wp-block-list\">\n<li>An organization that provides free parenting resources might post a flier with a QR code at a local daycare facility, or send a postcard home with children.<\/li>\n<li>A health-based nonprofit may take advantage of waiting rooms.<\/li>\n<li>A children\u2019s summer camp might post a QR code at a playground or ice cream shop.\u00a0<\/li>\n<li>A hunger-alleviation organization might post a flier with a QR code at local grocery stores that links to information about food waste or ways to make a difference.<\/li>\n<li>An animal welfare organization might utilize a community bulletin board at dog parks or grooming businesses.<\/li>\n<li>An education-based organization can try putting a QR code on bookmarks and sharing them with nearby libraries.<\/li>\n<\/ul>\n<header data-toc-subtag=\"5. Social media\" id=\"section-1-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-social-media\">#5. Social media<\/h3>\n<p>It\u2019s worth it for nonprofits to try new trends on social media. According to Nonprofit Source, 55% of individuals who engage with nonprofits on social media take action and <a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/social-media\/\" target=\"_blank\" rel=\"noopener nofollow\">59% of those donate money<\/a>.<\/p>\n<p>Social media is for scrolling, and user attention spans are <a href=\"https:\/\/countercurrents.org\/2021\/04\/impact-of-social-media-on-our-attention-span-and-its-drastic-aftermath\/\" target=\"_blank\" rel=\"noopener nofollow\">only getting shorter<\/a>. With only a few seconds to catch someone\u2019s attention, an image or video with a QR code can deliver all of the information you want to share. Just remember to include a clickable link as well, as many social media users are participating from their phones.<\/p>\n<p>Using QR codes on social media also gives you the opportunity to acquire new donors through word of mouth (or keyboard). According to Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/04\/28\/how-social-media-impacts-consumer-buying\/?sh=327e0078337d\" target=\"_blank\" rel=\"noopener nofollow\">80% of consumers make buying decisions based on a friend\u2019s social media post<\/a>. People who are scrolling through their friends\u2019 posts, shares, or hashtags will automatically be connected to your donation form where they can learn more and determine the method of giving that fits their budget or spending habits. This method provides more context than a button that simply leads them to a payment app or website.<\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center bg_gray is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Need help incorporating QR codes into your social media posts? Not sure what content is post-worthy or how to communicate your needs quickly? Check out DonorPerfect\u2019s free <strong><a href=\"#form\">Social Media Content Planner<\/a><\/strong> created by Julia Campbell, nonprofit digital consultant, speaker, and author!<\/p>\n<\/div>\n<\/div>\n<header data-toc-subtag=\"6. Print ads\" id=\"section-1-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\">#6. Print ads<\/h3>\n<p>If you take out ads in magazines, your local newspaper, or newsletters like church missals, adding a QR code that links to your giving page or more information about your cause can help you cut back on your word count and pack a bigger punch. Entice readers to scan your code with a thought-provoking question or language that leaves them wanting to learn more.<\/p>\n<header data-toc-subtag=\"7. Wild card\" id=\"section-1-toc-7\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-7-wild-card-nbsp-nbsp\">#7. Wild card\u00a0\u00a0<\/h3>\n<p>Have you already tried some of the suggestions above? Are you feeling particularly brave or creative? It never hurts to try something new so you can test your ideas against one another or reach donors you might have missed in your last campaign.<\/p>\n<ul class=\"wp-block-list\">\n<li>Event party favors<\/li>\n<li>Water bottles<\/li>\n<li>Wine labels<\/li>\n<li>Cocktail napkins<\/li>\n<li>Beer koozies<\/li>\n<li>Scratch off cards<\/li>\n<li>Temporary tattoos<\/li>\n<\/ul>\n<p>Fully embracing <a href=\"\/online-fundraising\/\">online fundraising<\/a> can be a tough sell for nonprofits who do well with direct mail appeals, but the beauty of QR codes is that they help you excel in the fundraising methods that work best for your mission.<\/p>\n<\/section>\n<section id=\"form\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><em>For help creating and sustaining an effective social media strategy, download our free <\/em><a href=\"#form\"><em>Social Media Content Planner<\/em><\/a><em> below for tips and exercises to get your mission in front of a wider and more engaged audience.<\/em><\/p>\n<header data-toc-tag=\"Social Media Content Planner\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-download-your-social-media-content-planner\">Download your Social Media Content Planner<\/h2>\n<p class=\"get_demo gutenberg\"><\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n                <div class=\"gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework generic_content_lead_wrapper generic_whitepaper_wrapper\" data-form-theme=\"gravity-theme\" data-form-index=\"0\" id=\"gform_wrapper_63\" style=\"display:none\"><div id=\"gf_63\" class=\"gform_anchor\" tabindex=\"-1\"><\/div>\n                        <div class=\"gform_heading\">\n                            <p class=\"gform_description\"><\/p>\n                        <\/div><form data-confirmation-type=\"message\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_63\" id=\"gform_63\" class=\"generic_content_lead generic_whitepaper\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/29966#gf_63\" data-formid=\"63\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"121\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_63\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_63_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_63_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_63_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_63_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below 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data-parameter=\"email\" name=\"input_3\" id=\"input_63_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_63_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_63_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_63_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_63_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full select-field role-field 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gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_63_17\">Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"software_interest\" name=\"input_17\" id=\"input_63_17\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"No\">No<\/option><option value=\"No, I am a current DonorPerfect client\">No, I am a current DonorPerfect client<\/option><option value=\"Yes\">Yes<\/option><\/select><\/div><\/div><div id=\"field_63_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_number_of_constituents select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_63_6\">Number of Constituents<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_63_6\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 1,000\">501 \u2013 1,000<\/option><option value=\"1,001 - 2,500\">1,001 \u2013 2,500<\/option><option value=\"2,501 - 6,000\">2,501 \u2013 6,000<\/option><option value=\"6,001 - 20,000\">6,001 \u2013 20,000<\/option><option value=\"20,001 - 50,000\">20,001 \u2013 50,000<\/option><option value=\"50,001 - 100,000\">50,001 \u2013 100,000<\/option><option value=\"100,001 - 200,00\">100,001 \u2013 200,00<\/option><option 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value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option 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