{"id":30612,"date":"2023-06-12T15:55:23","date_gmt":"2023-06-12T19:55:23","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=30612"},"modified":"2024-07-03T13:20:07","modified_gmt":"2024-07-03T17:20:07","slug":"retain-donors-with-a-new-donor-email-welcome-series","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/retain-donors-with-a-new-donor-email-welcome-series\/","title":{"rendered":"Retain Donors With a New Donor Email Welcome Series"},"content":{"rendered":"\n

According to Philanthropy News Digest<\/a>, many nonprofits neglect to focus on retention, which is one of the single most effective development strategies for organizational growth. Your constituents came to you because they believed in your mission. They will stay with you if you prove they can continue to trust in your organization and fully commit to your cause.<\/p>\n

The retention challenge for many nonprofits is keeping their organization and its mission top of mind so donors make a second gift or get involved in other ways. By using marketing techniques and targeted communications to build donor loyalty after the first contact or gift, nonprofits can meet and exceed their fundraising goals.\u00a0<\/p>\n

A welcome series<\/strong> can simplify your organization\u2019s donor retention<\/a> strategy. It\u2019s a great way to motivate donors to keep giving \u2013 whether it\u2019s money, volunteer hours, or spreading your mission and message through their social channels.<\/p>\n

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What is a welcome series?<\/h2>\n

An email welcome series includes automatic messages that are sent over a period of time to connect with your constituents. They can be used to thank and welcome new donors, lower donor remorse<\/a>, recruit volunteers<\/a>, and nurture additional engagement.<\/p>\n

Even through automated emails, you can show your donors direct impact and create a personal experience for them.\u00a0<\/p>\n

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\"welcome<\/figure>\n<\/section>\n
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Why implement a welcome series?<\/h2>\n

An email welcome series keeps donors engaged, excited, and giving. You\u2019ll be able to provide donors with nearly instantaneous thank yous and other messages to build relationships and trust.<\/p>\n

Emails are a proven way to build a foundation for strong relationships with your constituents. Studies show that email continues to offer a high return on investment (ROI) for nonprofits, too.<\/p>\n<\/section>\n

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6 Steps to Create a Welcome Series<\/strong><\/h2>\n
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Step 1: Develop goals and objectives<\/h3>\n

Decide your goals for welcoming your constituents. Do you simply want to say thank you? Do you want new donors to share a campaign with their friends? Do you want them to volunteer at an event? Do you want them to like your Facebook page?<\/p>\n

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Step 2: Segment your audiences<\/h3>\n

In a welcome series, your audience can vary:<\/p>\n