{"id":31799,"date":"2023-10-31T11:59:14","date_gmt":"2023-10-31T15:59:14","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=31799"},"modified":"2024-07-11T16:38:12","modified_gmt":"2024-07-11T20:38:12","slug":"giving-tuesday-emails","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/giving-tuesday-emails\/","title":{"rendered":"How to Make Your Giving Tuesday Emails Stand Out"},"content":{"rendered":"\n
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The average person receives more emails in a day than they can realistically read, much less respond to or act on. The average donor also cares about more causes than they can realistically support at one time.<\/p>\n

These factors can make it difficult for nonprofits to send Giving Tuesday emails<\/a> that stand out in their supporters\u2019 inboxes, and even more difficult for those emails to result in a donation \u2013 but we\u2019re here to help. The DonorPerfect team partners with Constant Contact<\/a>, the nonprofit industry\u2019s premier email marketing platform, to provide you with tried-and-true, data-driven best practices.<\/p>\n

Below, we\u2019ve broken your Giving Tuesday emails into six components:<\/p>\n

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  1. Subject line<\/li>\n
  2. Preheader<\/li>\n
  3. Email body<\/li>\n
  4. Personalization<\/li>\n
  5. Recipient list<\/li>\n
  6. Call to action (CTA)<\/li>\n<\/ol>\n

    Use the following tips to make the most of your available space on Giving Tuesday.<\/p>\n<\/div>\n

    <\/div>\n
    \n
    <\/header>\n
    \n

    Subject line: Keep it short and actionable<\/h2>\n<\/div><\/div>\n

    What factors contribute to a favorable open rate<\/a>? Research shows that almost half of recipients (47%) open their emails based on the subject line alone, and that 6-10 words is usually the sweet spot for length.\u00a0<\/p>\n

    As far as character count goes, mobile inboxes commonly cut off subject lines at about 30 characters, and web-based inboxes at about 60 characters. Within these constraints, your nonprofit must communicate a need and convince your supporters of their ability to help.<\/p>\n

    <\/header>\n
    \n

    What to do with your limited characters<\/h3>\n<\/div><\/div>\n

    For emails sent to your donor prospects (and any supporters who might be new to your Giving Tuesday program or cause), it only takes a few words to provide a very concise description of your Giving Tuesday efforts:<\/p>\n