{"id":32260,"date":"2023-12-13T11:40:32","date_gmt":"2023-12-13T15:40:32","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=32260"},"modified":"2024-07-15T13:25:55","modified_gmt":"2024-07-15T17:25:55","slug":"expert-qa-laying-the-groundwork-for-your-monthly-giving-program","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/monthly-giving\/expert-qa-laying-the-groundwork-for-your-monthly-giving-program\/","title":{"rendered":"Expert Q&A: Laying the Groundwork For Your Monthly Giving Program"},"content":{"rendered":"\n

Contributed by Erica Waasdorp, President of <\/em>A Direct Solution<\/em><\/a><\/p>\n

When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different. Just about every payment processor and constituent relationship management system (CRM) allow donors to make automatic monthly payments online.<\/p>\n

Even with online fundraising<\/a> being so prevalent now, many nonprofits struggle to balance their short and long-term giving initiatives. I continue to be passionate about monthly gift programs (and the power of long-term revenue) because I believe it\u2019s one of the most donor-focused ways of giving, and research shows that monthly donors tend to give more.<\/p>\n

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Seeing the tremendous potential of recurring gifts and the need for nonprofits to focus on sustainable revenue, I worked with DonorPerfect in 2015 to create the Monthly Donor Starter Kit and Monthly Donor Marketing Kit \u2013 free downloads for fundraisers.<\/p>\n

For more free resources, visit our Monthly Giving Success Hub \u00bb<\/a><\/p>\n<\/div>\n

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To help with any fears you may have, I\u2019m answering five questions I often get in regards to monthly and recurring giving:<\/p>\n

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  1. What advice do you have for organizations who are hesitant or fearful?<\/li>\n
  2. What percentage of my donors can I expect to give monthly?<\/li>\n
  3. What are your best tips for fundraisers who are just starting out?<\/li>\n
  4. What advice do you have for organizations that want to level up their program?<\/li>\n<\/ol>\n
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    How to Lay the Groundwork for Your Monthly Giving Program<\/h2>\n<\/div>\n<\/div>\n

    with Monthly Giving<\/a> Expert Erica Waasdorp<\/em><\/p>\n

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    1. What advice do you have for organizations who are hesitant to start a monthly giving program?<\/h2>\n<\/div>\n<\/div>\n

    Monthly giving<\/a> is all about looking at long-term revenue and improving donor retention<\/a>. Both goals are accomplished when you convert one-time donors to give monthly!<\/p>\n