{"id":32577,"date":"2024-02-15T15:34:24","date_gmt":"2024-02-15T19:34:24","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=32577"},"modified":"2024-07-15T13:39:18","modified_gmt":"2024-07-15T17:39:18","slug":"grow-monthly-giving","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/monthly-giving\/grow-monthly-giving\/","title":{"rendered":"5 Tips to Grow Your Monthly Giving Program"},"content":{"rendered":"\n

Now that you\u2019ve started a monthly giving<\/a> program, it\u2019s time to help it grow! You\u2019re in luck because monthly giving is on the rise<\/a>, which means donors are interested in supporting nonprofits on a recurring basis. A strong monthly giving<\/a> program will help you grow revenue for your nonprofit and engage even more donors.\u00a0<\/a><\/p>\n

We\u2019ve compiled five tips to help you take your monthly giving<\/a> program to the next level.\u00a0<\/p>\n

Our top 5 tips to help grow your monthly giving program<\/h2>\n
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Tip #1: Set specific fundraising goals to grow your program<\/h3>\n

Establishing measurable fundraising goals for your monthly giving<\/a> program will provide your team with specific objectives, strategies, and timelines to raise money. Integrate a monthly giving<\/a> strategy into your annual development plan.<\/p>\n

If your team sets a goal of raising $5,000 in new, recurring donations next fiscal year, identify who you will ask, how you will ask, and ways to measure success each quarter. For example, during the first quarter of the year (Q1), you may focus on asking board members to set up a new monthly gift. During Q2, you may focus on mailing an appeal letter to donors who have contributed to your organization each year for the past three years.<\/p>\n

With a defined plan, your team will be able to track and measure indicators of success regularly, which is important for growth. A clear plan will also resonate with donors who want to know what their monthly gift will fund.<\/p>\n<\/section>\n

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Tip #2: Acquire and retain monthly donors to grow revenue\u00a0<\/h3>\n

Acquiring and retaining monthly donors will help advance your sustainer program over time, while growing your organization\u2019s revenue in a simple and sustainable way. Also, it is cost-effective<\/a> to retain recurring donors, which allows your team to spend more time, energy, and resources engaging new prospects.\u00a0<\/p>\n

Sustainer donors contribute approximately 40 percent more<\/a> than donors who make one-time gifts, annually. It\u2019s important to thank and engage monthly donors throughout the year, while providing them with updates on the impact of their generous gifts. Stewarding donors will ensure they remain loyal monthly supporters.\u00a0<\/p>\n

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Tip #3: Share the benefits of becoming a monthly donor<\/h3>\n

While donors love your cause, we suggest establishing benefits that might entice supporters to convert from one-time to monthly gifts. Here are some examples:\u00a0<\/p>\n