{"id":33228,"date":"2024-05-16T14:01:15","date_gmt":"2024-05-16T18:01:15","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=33228"},"modified":"2025-05-13T11:33:18","modified_gmt":"2025-05-13T15:33:18","slug":"crowdfunding-made-easy","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/crowdfunding-made-easy\/","title":{"rendered":"Crowdfunding Made Easy"},"content":{"rendered":"\n

I have five hours a week and no budget. Here\u2019s how I fundraise.<\/h3>\n

Fundraising is a team sport, no matter what your budget, staff, or resources look like. When you\u2019re a volunteer or a one-person fundraising shop, it\u2019s especially important to build a network of champions to help lighten your workload.\u00a0<\/p>\n

Who do you ask for help, and how can you be confident that you\u2019re not demanding too much of your volunteers? As a former full-time fundraiser and current volunteer for my community choir, I\u2019ve found there are a variety of ways to answer these questions, depending on the resources you have available.\u00a0\u00a0
Crowdfunding<\/a> is a fantastic way to ease into community building since it helps connect you to networks of people who are already happy to support your mission. Here are four tips for using crowdfunding and peer-to-peer fundraising to ignite your community\u2019s passion for your cause.<\/p>\n

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1. Celebrate birthdays, anniversaries, and special occasions<\/h2>\n

Many people enjoy supporting a cause that\u2019s close to them instead of\/in addition to receiving presents for special occasions. If you make it easy for your donors to include you in their celebrations, you\u2019ll set them up for a meaningful and memorable experience that deepens their connection to your mission.<\/p>\n

Start by creating a user-friendly, step-by-step guide with clear and easy instructions for using your crowdfunding platform and launching a campaign. Create plug-and-play templates as needed so all your donors need to do is add a few details before they hit the ground running.<\/p>\n

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DonorPerfect users:<\/strong> Get an overview of your crowdfunding features with this quick video<\/a>!<\/p>\n


Not a DonorPerfect user? <\/strong>Get a demo<\/a> and see how you can easily add crowdfunding to your fundraising strategy.<\/p>\n<\/div>\n

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Remind your supporters in your next few newsletters that they have this option. Once you have a campaign going, feature it as an example of how easy it is to be a champion for your mission. You might even drive more giving to the featured campaign as an added bonus!<\/p>\n

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2. Spark a little friendly competition<\/h2>\n

Do you have friendly (or even friendly-ish) local rivalries you can take advantage of? High school sports teams, competing businesses, summer kickball leagues, and other community groups might jump at the chance to prove themselves better than their competitors by raising more money for your mission.<\/p>\n

Remember the ALS Ice Bucket Challenge<\/a>? Invoking the spirit of friendly competition and giving participants the option to engage however they can is a powerful and effective technique for grassroots fundraisers. The Ice Bucket Challenge raised over $115 million for ALS research, resulting in two new FDA-approved treatments. That\u2019s the power of peer-to-peer fundraising!<\/p>\n

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Want to take your crowdfunding to the next level? With Raisin<\/a>, you can expand beyond individual peer-to-peer fundraising campaigns and into events, races, and more. Check it out<\/a>!<\/p>\n<\/div>\n

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3. Incentivize participation<\/h2>\n

Why should I support your cause if this is the first time I\u2019m hearing about it?<\/p>\n

While charitable giving in itself offers donors a number of health, emotional, and communal benefits, catching eyes with a crowdfunding campaign requires a bit more fanfare. What are some ways you can make it fun to jump on a peer-to-peer bandwagon? Here are a few ideas to get you started:<\/p>\n