{"id":33399,"date":"2024-06-06T10:26:47","date_gmt":"2024-06-06T14:26:47","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=33399"},"modified":"2024-06-06T10:29:11","modified_gmt":"2024-06-06T14:29:11","slug":"new-donors-at-events","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/event-management\/new-donors-at-events\/","title":{"rendered":"How to Find New Donors at Events"},"content":{"rendered":"\n

Events are an important part of your organization\u2019s fundraising plan. They help spread awareness about your mission, help your team engage the community, and help grow revenue to support your nonprofit\u2019s programs.\u00a0<\/p>\n

Events are also a great way to acquire new donors and build a pipeline for future donations. For example, nearly 75%<\/a> of recently surveyed donors made a donation at an in-person event. Supporters are showing up to participate and give back!<\/p>\n

Here are four ways to turn event attendees into prospects so you can continue your relationship with supporters beyond the check-in table.<\/strong><\/p>\n

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Convert event attendees into prospects<\/h2>\n

Many of your event attendees might be joining you for the first time so you won\u2019t have data for them in your fundraising system. It\u2019s important to collect as much data about your attendees and guests as possible so you can intentionally follow up with them about their experiences and invite them to get involved in your mission in the future.\u00a0<\/p>\n

Most importantly, plan budget-friendly events that prospective donors are going to enjoy<\/a>. This will entice donors to come back with more guests next time while keeping operating costs low.\u00a0<\/p>\n

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1. Ask event attendees to stay connected to your mission<\/h3>\n

Your interaction with event attendees should not stop when the event concludes. Whether you are hosting a golf tournament, a 5K race, or a river clean-up day, you can use fundraising software like DonorPerfect to collect attendee contact information.\u00a0<\/p>\n

Provide your staff with a short script at event check-in that prompts attendees to join your mailing list. Have several tablets or laptops ready with a simple email signup form, like the one below, so attendees can quickly enter their information.\u00a0<\/p>\n

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If you\u2019re a DonorPerfect user, you can learn how to create an Email Sign-up Form in DP Online Forms here<\/a>!<\/p>\n<\/div>\n

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2. Survey your attendees and supporters<\/h3>\n

Surveys are a great way to strengthen your relationship with your event attendees and supporters. Surveys can be conducted at the event prior to attendees leaving or sent as a follow-up email right after the event. These options allow you to collect feedback while experiences are still fresh in attendees\u2019 minds. Surveys are also a great way to learn what your supporters care about.\u00a0<\/p>\n

What to include in your post-event survey\u00a0<\/h4>\n

First, keep your email and survey short and to the point. You may want to mention that it\u2019s only three questions, or will take less than five minutes, as some examples. Questions should be focused on the participants. You can ask questions, such as:\u00a0<\/p>\n