{"id":34588,"date":"2024-08-28T15:19:56","date_gmt":"2024-08-28T19:19:56","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=34588"},"modified":"2025-09-25T13:48:59","modified_gmt":"2025-09-25T17:48:59","slug":"nonprofit-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/nonprofit-email-marketing-campaigns\/","title":{"rendered":"Mastering Email Marketing with Constant Contact and DonorPerfect"},"content":{"rendered":"\n<p>Effective communication is one of the greatest strengths your nonprofit can have. Knowing how to reach your audience with stories that grab their attention and speak to their heart is an asset that will continue to serve your mission and grow your donor base year over year. Whether you\u2019re rallying volunteers, engaging donors, or promoting events, having the right communication tools for your nonprofit\u2019s needs can really make a difference.<\/p>\n<div class=\"wp-block-columns callout is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-left\">All DonorPerfect plans come with a Constant Contact account to provide a comprehensive suite of communication tools that deliver sustainable results. <strong>Compared with other solutions, nonprofits using DonorPerfect and Constant Contact see:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>19% more people open their emails<\/strong><\/li>\n<li><strong>180% more people click on their email links<\/strong><\/li>\n<\/ul>\n<p class=\"has-text-align-left\">Get expert advice from DonorPerfect and Constant Contact for your next email campaign: <a href=\"\/video\/mastering-email-campaign-design-with-constant-contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to access your free webinar recording &gt;&gt;<\/a><\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"553\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/cc-email-design-small-tall.jpg\" alt=\"Screenshot of Constant Contact\" class=\"wp-image-34607\" style=\"width:376px;height:auto\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/cc-email-design-small-tall.jpg 400w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/cc-email-design-small-tall-217x300.jpg 217w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/cc-email-design-small-tall-100x138.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Why use Constant Contact with DonorPerfect?\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-why-use-constant-contact-with-donorperfect\">Why use Constant Contact with DonorPerfect?<\/h2>\n<p>Using these two solutions together combines the best digital marketing technology in the industry with 35 years of fundraising expertise. Knowing that our users get the best results with the two products working in tandem, we include a free Constant Contact subscription with every DonorPerfect package.<\/p>\n<p>Constant Contact has one of the <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-email-deliverability\/#:~:text=Constant%20Contact%2C%20however%2C%20boasts%20one,of%20your%20email%20marketing%20platform.\" target=\"_blank\" rel=\"noopener nofollow\">highest deliverability rates<\/a>, making your emails more likely to reach your intended audience. Their reputation for landing emails in the right inbox \u2013 rather than the spam folder \u2013 is a testament to their pioneering efforts in the field.\u00a0<\/p>\n<p>Not to mention, Artificial Intelligence (AI) has further simplified their platform, making it more intuitive than ever. Whether you\u2019re sending nonprofit emails or text messages, posting on social media, or creating landing pages, Constant Contact offers features designed to help you succeed.<\/p>\n<p>Using Constant Contact with DonorPerfect means you have all of the outreach and marketing tools you need directly connected to your donors, volunteers, and advocates. Your data flows seamlessly between the two, allowing you to build email lists for targeted segments while simultaneously measuring the effectiveness of your communication efforts.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"What\u2019s the return on investment?\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-return-on-investment\">What\u2019s the return on investment?<\/h2>\n<p>Email marketing delivers a return on investment (ROI) of <a href=\"https:\/\/www.constantcontact.com\/blog\/nonprofit-email-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">$36 for every dollar spent<\/a>, making it a highly effective way to spend your fundraising budget. Combine your high ROI with Constant Contact\u2019s deliverability rates and you\u2019re looking at a huge engagement win.\u00a0<\/p>\n<p>Nonprofits using Constant Contact account included with DonorPerfect see a 47% open rate and a 7.3% click rate. These metrics are significantly higher than the 42% open rate and 2.6% click rate that other Constant Contact clients, who don\u2019t use DonorPerfect, see from their emails. Higher click rates ultimately indicate greater engagement and potential actions such as donations and event attendance.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"How to create successful campaigns with ease\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-successful-campaigns-with-ease\">How to create successful campaigns with ease<\/h2>\n<header data-toc-subtag=\"Pre-written email content\" id=\"section-4-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-pre-written-email-content\">Pre-written email content<\/h3>\n<p>With more than <a href=\"\/nonprofit-technology-blog\/integration\/constant-contact-email-templates\/\">30 pre-written Constant Contact email templates<\/a> created for you by DonorPerfect fundraising experts, it\u2019s easy to launch effective campaigns in a short amount of time, like crowdfunding, donor <a href=\"\/donor-acquisition\/\">acquisition<\/a>, monthly giving, and Giving Tuesday.\u00a0<\/p>\n<p>With data that flows seamlessly from DonorPerfect to Constant Contact your emails and email lists are ready to go at a moment\u2019s notice. And you can watch your improvements on DonorPerfect\u2019s real-time campaign dashboard!<\/p>\n<header data-toc-subtag=\"Intuitive design tools\" id=\"section-4-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-intuitive-design-tools\">Intuitive design tools<\/h3>\n<p>With Constant Contact\u2019s <a href=\"https:\/\/community.constantcontact.com\/t5\/Business-Details-Brand-Kit\/Update-Your-Business-Profile-and-BrandKit\/ta-p\/406040\" target=\"_blank\" rel=\"noopener nofollow\">BrandKit<\/a>, you can easily apply your organization\u2019s logo, colors, font style and anything else that makes your brand more recognizable. Simply apply the Brandkit to a template of your choosing to customize it for your organization. Constant Contact takes all of the guesswork out of building your BrandKit too. You can jump start your customization by providing your website domain to allow Constant Contact to add details like your color scheme, logos and pictures right into your BrandKit for you.<\/p>\n<p>Constant Contact also partners with Canva, and provides you with a free integration to their advanced design software. Canva provides you with an array of design tools to ensure your online marketing campaigns are polished and professional.<\/p>\n<header data-toc-subtag=\"Automated email workflows\" id=\"section-4-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-automated-email-workflows\">Automated email workflows<\/h3>\n<p>Automating your email marketing efforts can save you time and ensure consistent communication with your audience. Using the Constant Contact account included in your DonorPerfect subscription, you can create email series for welcoming new donors, onboarding volunteers, and keeping retained donors informed with <a href=\"https:\/\/knowledgebase.constantcontact.com\/email-digital-marketing\/articles\/KnowledgeBase\/27935-Choosing-a-Trigger-for-Your-Automated-Email-Series?lang=en_US\" target=\"_blank\" rel=\"noopener nofollow\">automated workflows<\/a> that trigger based on actions you set (like when a new contact joins your list, for example.)<\/p>\n<p>With the integration, you can also keep track of all email communications in DonorPerfect through your contact records. This will help you build relational data between your communication efforts and real outcomes.<\/p>\n<header data-toc-subtag=\"Social media and SMS\" id=\"section-4-toc-5\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-social-media-and-sms\">Social media and SMS<\/h3>\n<p>Constant Contact allows you to manage your social media posts across Facebook, Instagram, and LinkedIn from one platform. You can schedule posts up to a year in advance and monitor engagement through the <a href=\"https:\/\/www.constantcontact.com\/blog\/manage-all-social-media-in-one-place\/#:~:text=Use%20our%20Social%20Inbox%20to%20better%20serve%20your%20customers&amp;text=When%20you%20click%20the%20%E2%80%9CInbox,accounts%20%E2%80%94%20all%20in%20one%20place.\" target=\"_blank\" rel=\"noopener nofollow\">social inbox<\/a>. This feature helps you stay connected with your audience and respond to comments directly.<\/p>\n<p>For SMS marketing (text messages), Constant Contact ensures compliance with federal regulations, including mandatory registration and unsubscribe options. Additionally, AI can assist you in crafting concise, effective messages, making text marketing a powerful yet simple tool for your nonprofit.<\/p>\n<header data-toc-subtag=\"SMulti-channel, personalized campaigns\" id=\"section-4-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-multi-channel-personalized-campaigns\">Multi-channel, personalized campaigns<\/h3>\n<p>Using automation features, you can set up <a href=\"https:\/\/assets.ctfassets.net\/t21gix3kzulv\/11zcQ4vs9IAmFQIw8Hj9gJ\/38cfce739de1a8a7d28ef4c05ae345c6\/CTCT_MultichannelMarketing.pdf?ic=community#:~:text=Multi%2Dchannel%20marketing%20allows%20you,Multi%2Dchannel%20marketing%20offers\" target=\"_blank\" rel=\"noopener nofollow\">multi-channel campaigns<\/a> that include emails, texts, and social media posts. The Brandkit feature helps maintain consistent branding by automatically applying your logo, colors, and images to your communications. AI also personalizes and optimizes content for each channel, improving engagement and effectiveness.<\/p>\n<p>Together, DonorPerfect and Constant Contact reveal your organization\u2019s true, untethered potential. The deeply integrated features allow more time for mission-critical tasks, like crafting your communication strategy. Specifically, pre-written templates and automated workflows streamline the campaign process, freeing up time to focus on creating long-lasting, meaningful connections.<\/p>\n<p>Start brainstorming now! Nonprofit coach, author, and speaker Mallory Erickson shares practical insights to strengthen donor connections in her free e-book, <strong>The Donor Connection Guide: Why Engagement Isn\u2019t Enough<\/strong>, available for download below.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Download Mallory Erickson\u2019s free Donor Connection Guide\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-download-mallory-erickson-s-free-donor-connection-guide\">Download Mallory Erickson\u2019s free <br>Donor Connection Guide<\/h2>\n<script>\nvar 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class=\"gform_heading\">\n                            <p class=\"gform_description\"><\/p>\n                        <\/div><form data-confirmation-type=\"message\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_93\" id=\"gform_93\" class=\"generic_content_lead generic_whitepaper\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/34588#gf_93\" data-formid=\"93\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"154\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_93\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_93_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_93_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_93_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_93_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_93_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_93_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_93_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_93_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_93_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_7\">Role<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_93_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option value=\"Communications\">Communications<\/option><option value=\"I do it all!\">I do it all!<\/option><\/select><\/div><\/div><div id=\"field_93_17\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_17\">Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"software_interest\" name=\"input_17\" id=\"input_93_17\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"No\">No<\/option><option value=\"No, I am a current DonorPerfect client\">No, I am a current DonorPerfect client<\/option><option value=\"Yes\">Yes<\/option><\/select><\/div><\/div><div id=\"field_93_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_number_of_constituents select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_93_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 1,000\">501 \u2013 1,000<\/option><option value=\"1,001 - 2,500\">1,001 \u2013 2,500<\/option><option value=\"2,501 - 6,000\">2,501 \u2013 6,000<\/option><option value=\"6,001 - 20,000\">6,001 \u2013 20,000<\/option><option value=\"20,001 - 50,000\">20,001 \u2013 50,000<\/option><option value=\"50,001 - 100,000\">50,001 \u2013 100,000<\/option><option value=\"100,001 - 200,000\">100,001 \u2013 200,000<\/option><option value=\"200,001+\">200,001+<\/option><option value=\"Other\">Other<\/option><option value=\"Unknown\">Unknown<\/option><\/select><\/div><\/div><div id=\"field_93_5\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_state_province select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_93_5\">State\/Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"state_province\" name=\"input_5\" id=\"input_93_5\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option 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