{"id":34743,"date":"2024-10-03T10:18:46","date_gmt":"2024-10-03T14:18:46","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=34743"},"modified":"2025-05-13T11:50:41","modified_gmt":"2025-05-13T15:50:41","slug":"giving-day-tools-strategies","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/giving-day-tools-strategies\/","title":{"rendered":"Everything You Need for a Successful Nonprofit Giving Day"},"content":{"rendered":"\n<p>Research proves that timely solicitation and incentives lead to <a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">more generous contributions<\/a>. Nonprofit Giving Days create excitement for new, lapsed, and loyal contributors, including volunteers and advocates. These fresh, flexible campaigns rally like-minded people around a shared fundraising goal specific to your cause or community, allowing your organization to reach a more diverse and engaged audience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-top-10-giving-day-tools-amp-strategies\"><strong>The Top 10 Giving Day Tools &amp; Strategies<\/strong><\/h2>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"1. Event solutions\" id=\"section-1-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-event-management-solutions\">1. <strong>Event management solutions<\/strong><\/h3>\n<p>First things first! Event management is much more than tracking registrations and attendance, and there are many solutions to consider! What you need for your Giving Day will depend on the scope or nature of your event (usually determined by the host, your team\u2019s capacity, or the fundraising resources available to you).<\/p>\n<p>For example, if your campaign includes face-to-face initiatives, you may need a solution that allows for things like meal options, table arrangements, and name tags.<br>If your Giving Day will take place online, you can create excitement through several creative avenues, like <a href=\"\/integrations\/online-fundraising\/dp-giving-meter\/\">virtual giving challenges<\/a> and <a href=\"\/nonprofit-technology-blog\/featured\/instagram-for-nonprofits\/\">social media storytelling<\/a>. Also, a \u201chybrid\u201d of face-to-face and digital fundraising is a great way to engage diverse donor groups!<\/p>\n<p><strong>Suggestions for virtual and hybrid events:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>A <a href=\"\/whitepapers\/generic\/get-your-virtual-auction-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual auction<\/a> with enticing items could significantly increase attendance. Consider asking local businesses to donate items \u2013 it improves their visibility, too!<\/li>\n<li>A <a href=\"\/fundraising-software\/donorperfect-mobile-app\/\">mobile app<\/a> allows you to accept donations while you network. Even better, an integrated donation processor automatically enters that data into your system.<\/li>\n<li>Event elements like seating charts, <a href=\"\/integrations\/online-fundraising\/dp-giving-meter\/\">goal meters<\/a>, and the ability to interact with other guests can improve attendee satisfaction and drive personal connections.<\/li>\n<\/ul>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup.png\" alt=\"A preview of event management.\" class=\"wp-image-34765\" style=\"width:500px\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup.png 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup-300x158.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup-1024x538.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup-768x403.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/event-management-mockup-100x53.png 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-text-align-left\">\u00a0In general, you may need <a href=\"\/factsheets\/events-management-feature\/\">advanced reporting features<\/a> to track RSVP lists, pledges, expenses, fair market value, and more. These figures help you maximize your budget and determine next year\u2019s improvements<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"2. Donation forms\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-custom-donation-forms\">2. <strong>Custom donation forms<\/strong><\/h3>\n<p>Does your <a href=\"\/fundraising-software\/integrated-online-forms\/\">donation page<\/a> allow robust customization, or will you use other avenues to <a href=\"\/storytelling\/\">tell your story<\/a>? Leveraging your <a href=\"\/fundraising-software\/integrated-online-forms\/\">donation page<\/a> as a hub for your Giving Day can save time and effort on additional communications.\u00a0<\/p>\n<p>For example, with a fundraising system like DonorPerfect, you can quickly populate a new <a href=\"\/fundraising-software\/integrated-online-forms\/\">donation form<\/a> with specific Giving Day content (like goals, beneficiaries, photos, logos, and more) or update your existing one. You can also use form customization features to collect the exact data you need.<\/p>\n<p><strong>Consider adding custom form fields to collect more data:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Textbox for preferred nicknames or phone numbers<\/li>\n<li>Drop-down menu for preferred solicitation\/communication method<\/li>\n<li>Yes\/no for permission to send fundraising text messages<\/li>\n<\/ul>\n<p>Also, consider leveraging <a href=\"\/factsheets\/crowdfunding\/\">crowdfunding forms<\/a> to broaden your network of influence! Whether your Giving Day is face-to-face, virtual, or hybrid, try to provide a way for participants to interact with each other. This is an excellent way to leverage the power of <strong>\u201csocial proof\u201d<\/strong> \u2013 the tendency for people to act similarly to those they are influenced by.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"557\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud.png\" alt=\"A preview of Givecloud mobile donation.\" class=\"wp-image-30874\" style=\"width:auto;height:300px\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud.png 640w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud-300x261.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud-100x87.png 100w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">For example, <a href=\"\/integrations\/website-management\/givecloud\/\">Givecloud<\/a> is a form solution that integrates with nonprofit CRMs, allowing donors to create their own giving portals, see how others are participating, and even chat amongst themselves.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3. Reports and dashboards\" id=\"section-3-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-custom-reports-and-dashboards\">3. <strong>Custom reports and dashboards<\/strong><\/h3>\n<p>Avoid having your hard work go to waste! Custom reporting features, like report builders and <a href=\"\/factsheets\/dashboard-analytics\/?gad_source=1&amp;gclid=Cj0KCQjwr9m3BhDHARIsANut04YHc_Sobfd8VrCKouD10t91N9Mm-YsBb-FW66ngBL9hGvDYxftcu0saAjzSEALw_wcB\">real-time dashboards<\/a>, allow you to maximize limited resources and monitor performance indicators to improve the success of future campaigns. Likewise, you can use available data from past campaigns to inform your Giving Day decisions.<\/p>\n<p><strong>Metrics to watch:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Giving by hour or group<\/li>\n<li><a href=\"\/donor-acquisition\/\">New donor<\/a> conversion rate<\/li>\n<li>Average gift amount<\/li>\n<li>Donor retention by status<\/li>\n<\/ul>\n<p><strong>Reports to run:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Giving Day solicitation analysis<\/li>\n<li>Gifts by location (if Giving Day is cause-oriented)<\/li>\n<li>Sum of Giving Day volunteer hours<\/li>\n<\/ul>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"678\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder.png\" alt=\"A preview of the custom report builder.\" class=\"wp-image-34767\" style=\"width:500px\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder.png 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder-300x170.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder-1024x579.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder-768x434.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder-100x57.png 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"\/factsheets\/custom-report-builder\/\">Custom Report Builder<\/a> can create custom calculations, sort and group data, apply filter criteria, add or remove fields, and share your results via email \u2013 instantly or scheduled<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"4. Generative AI\" id=\"section-4-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-generative-ai-for-fundraisers\">4. <strong>Generative AI for fundraisers<\/strong><\/h3>\n<p>Inspiring participants with regular communication throughout your Giving Day campaign is important for igniting the spirit of generosity and fostering a sense of community.<\/p>\n<p>However, there isn\u2019t always time to write appeals or social media updates from scratch! And there\u2019s no reason why your old content can\u2019t inspire your new campaign. Maybe something you\u2019ve already written can be reimagined for your Giving Day \u2013 something generative AI can do in a few seconds. Try <a href=\"http:\/\/claude.ai\" target=\"_blank\" rel=\"noopener nofollow\">Claude.AI<\/a> or <a href=\"https:\/\/chatgpt.com\/auth\/login\" target=\"_blank\" rel=\"noopener nofollow\">ChatGPT<\/a> for free!<br>If you need to create new content, it\u2019s always best to use nonprofit tools developed by industry experts. For example, DonorPerfect has a free <a href=\"\/fundraising-ai-writer-bot\/\">Fundraiser Bot<\/a> that allows you to enter a few details to create instant campaign content.<\/p>\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fundraiser Bot Demonstration\" src=\"https:\/\/player.vimeo.com\/video\/928029249?dnt=1&amp;app_id=122963\" width=\"500\" height=\"284\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Feeling overwhelmed? Lean on us! The <a href=\"\/fundraising-ai-writer-bot\/\">free DonorPerfect Fundraiser Bot<\/a> can help you generate:<\/p>\n<ul class=\"wp-block-list\">\n<li>Outlines and agendas<\/li>\n<li>Presentations<\/li>\n<li>Emails and letters<\/li>\n<li>Blog articles<\/li>\n<li>Text messages<\/li>\n<li>Video scripts<\/li>\n<li>One-pagers and handouts<\/li>\n<li>News releases<\/li>\n<li>Grant proposals<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1px\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"5. Email marketing automation\" id=\"section-5-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-email-marketing-automation-and-templates\">5. <strong>Email marketing automation and templates<\/strong><\/h3>\n<p>Do you have templates or automation tools to save time while spreading the word about your Giving Day? How about a way to track the effectiveness of your engagements? Or a way to schedule goal updates throughout the day? A comprehensive email marketing solution does it all, making it a game-changer for Giving Days.<br>The value of an email marketing platform significantly increases when you <a href=\"\/integrations\/email-marketing\/constant-contact\/\">integrate it with your nonprofit CRM<\/a> to sync your donor records. You can immediately pull personalization details like salutations, nicknames, gift amounts, and more into your targeted emails. A robust platform like Constant Contact offers limitless potential to nonprofits with hundreds of templates, segmented lists, scheduled outreach, and a real-time engagement dashboard.<\/p>\n<p><strong>Types of engagement to monitor:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Email receipt status (opened, bounced, opted out, etc.)<\/li>\n<li>Email click-through rates (who opened your email links)<\/li>\n<li>Contact records, noting responses to campaigns<\/li>\n<\/ul>\n<p>Regardless of the outcome, engagement is the starting point of trust, so knowing how many opens and clicks you\u2019re getting is a great way to gauge relationship potential.<\/p>\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-editor-laptop-downsized.jpg\" alt=\"The email editor in Constant Contact.\" class=\"wp-image-34787\" style=\"width:400px\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-editor-laptop-downsized.jpg 800w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-editor-laptop-downsized-300x195.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-editor-laptop-downsized-768x499.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-editor-laptop-downsized-100x65.jpg 100w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Nonprofits that use DonorPerfect with Constant Contact see <strong>19% higher open rates and 180% higher click-through rates<\/strong> than nonprofits using Constant Contact alone. Each DonorPerfect system comes with a Constant Contact account and 30+ pre-written fundraising templates including crowdfunding and <a href=\"\/donor-acquisition\/\">new donor<\/a> welcomes.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"6. Relationship management\" id=\"section-6-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-6-contact-and-relationship-management\">6. <strong>Contact and relationship management<\/strong><\/h3>\n<p>Timely, relevant engagements build trust. For example, you wouldn\u2019t send a generic \u201cDear Friend\u201d solicitation to a donor who hasn\u2019t given in years. Personal connections are what inspire people to contribute their time, money, or influence, so \u2013 to increase generous acts toward your mission \u2013 show them that you know them. To help you achieve this, let\u2019s discuss the difference between contact and relationship management.<\/p>\n<p><strong>Both are important for building relationships, but in different ways:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Contact management features <\/strong>help you track and organize contributor data (like nicknames, affiliations, preferences, etc.), and record interactions (like letters, emails, calls, and meetings). You can set up alerts, schedule outreach, and assign tasks.<\/li>\n<li><strong>Relationship management features<\/strong> <a href=\"\/factsheets\/smartactions-feature\/\">automate repetitive tasks<\/a> and provide engagement insights to analyze performance. For example, your CRM can automatically send receipts, acknowledgments, and thank-yous with the correct donor data, then tell you which engagements resulted in a contribution.<\/li>\n<\/ul>\n<p>Together, these features ensure your Giving Day campaign includes timely, relevant touch-points for new, lapsed, loyal, and prospective donors, and that each is targeted, personalized, and scheduled appropriately.<\/p>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"7. Mobile solutions\" id=\"section-7-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-7-mobile-fundraising-solutions\">7. <strong>Mobile fundraising solutions<\/strong><\/h3>\n<p>Experts at <a href=\"https:\/\/www.givingpulse.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener nofollow\">GivingTuesday<\/a> predict that an additional 7% of donors would have responded generously to solicitation if they had been asked recently. Mobile fundraising solutions allow for timely conversations that inspire giving, like participation opportunities, goal updates, and impact statements. They can even be used to provide event directions or instructions!<\/p>\n<p><strong>Suggestions to incorporate mobile solutions:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Mobile donations<\/strong> \u2013 If you\u2019re interacting with Giving Day participants on the ground, you don\u2019t have to wait until you get back to your computer to solicit or record a gift. <a href=\"\/fundraising-software\/donorperfect-mobile-app\/\">Mobile apps that integrate with your CRM<\/a> can collect and organize data for you.<\/li>\n<li><strong>Text-to-give (SMS) <\/strong>\u2013 If you collect phone numbers for Giving Day registrants (and they opt into receiving text messages), you can share your goal progress throughout the day to drive donations.<\/li>\n<li><strong>QR codes<\/strong> \u2013 Have print resources like flyers, business cards, postcards, or programs? Put a <a href=\"\/nonprofit-technology-blog\/nonprofit-technology\/7-places-to-use-fundraising-qr-codes\/\">QR code<\/a> on them! Participants can scan the code on their mobile phones to instantly access your <a href=\"\/fundraising-software\/integrated-online-forms\/\">donation page<\/a>.<\/li>\n<\/ul>\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"1061\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup.jpg\" alt=\"The DonorPerfect QR code generator.\" class=\"wp-image-34840\" style=\"object-fit:cover\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup.jpg 1059w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup-300x300.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup-1022x1024.jpg 1022w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup-150x150.jpg 150w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup-768x769.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/qr-code-mockup-100x100.jpg 100w\" sizes=\"(max-width: 1059px) 100vw, 1059px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-text-align-left\">DonorPerfect has a free <a href=\"\/nonprofit-technology-blog\/fundraising-software\/grow-with-qr-codes\/\">QR Code Generator<\/a>! Feel free to give it a whirl!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"8. Donor engagement models\" id=\"section-8-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-8-donor-engagement-models\">8. <strong>Donor engagement models<\/strong><\/h3>\n<p><a href=\"https:\/\/www.lookback.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Industry experts suggest<\/a> that<strong> <\/strong>recent giving declines could be caused by a lack of diverse fundraising, meaning many supporters are overlooked due to the size of their monetary contributions, even though they are eager to help.<\/p>\n<p>To drive participation on your Giving Day, make a point to value all forms of engagement. Challenge yourself to think of your constituency not as small vs. major donors (or one-time vs. recurring donors) but as a continuum of generosity and relationships.<\/p>\n<p><strong>Consider using donor engagement models to prioritize diversity:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"\/nonprofit-technology-blog\/fundraising-software\/donor-engagement-funnel\/\"><strong>Funnel<\/strong><\/a> \u2013 Narrow your pool of participants to those ready to engage.<\/li>\n<li><a href=\"\/nonprofit-technology-blog\/fundraising-software\/donor-engagement-pyramid\/\"><strong>Pyramid<\/strong><\/a> \u2013 Build participation upward from engagement to donation.<\/li>\n<li><a href=\"\/nonprofit-technology-blog\/fundraising-software\/donor-engagement-loop\/\"><strong>Loop<\/strong><\/a> \u2013 Keep participants informed of opportunities, regardless of status.<\/li>\n<li><a href=\"\/nonprofit-technology-blog\/featured\/donor-engagement-network\/\"><strong>Network<\/strong><\/a> \u2013 Leverage your supporters\u2019 influence to expand your reach.<\/li>\n<\/ul>\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-engagement-guide-dp-square.jpg\" alt=\"Donor Engagement Models for the Modern Age\" class=\"wp-image-34728\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-engagement-guide-dp-square.jpg 600w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-engagement-guide-dp-square-300x300.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-engagement-guide-dp-square-150x150.jpg 150w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-engagement-guide-dp-square-100x100.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">For more modern engagement strategies, check out <a href=\"\/whitepapers\/generic\/donor-engagement-models-for-the-digital-age\/\">Donor Engagement Models for the Digital Age<\/a>, available for free download!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"9. Donor personas\" id=\"section-9-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-9-donor-personas\">9. <strong>Donor personas<\/strong><\/h3>\n<p>We\u2019ve covered how to target and personalize your Giving Day solicitations using email marketing solutions and automation features in your CRM, but how can you create diverse donor segments in the first place?<br>Simply segmenting your audience by giving status can leave out opportunities for personal connection. <a href=\"\/nonprofit-technology-blog\/featured\/5-steps-to-build-donor-personas-for-better-relationships\/\">Donor personas<\/a> (fictional people representing your ideal donor groups) are a fundraising strategy that accounts for your participants\u2019 motivations and behaviors, allowing for more meaningful conversations.<\/p>\n<p><strong>Steps to develop your nonprofit\u2019s donor personas:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Identify your most valuable segments<\/li>\n<li>Enrich your data with <a href=\"\/integrations\/prospect-research\/donorsearch\/\">demographics<\/a><\/li>\n<li>Solicit feedback to validate your data<\/li>\n<li>Develop fictional representations of ideal donors<\/li>\n<li>Match each persona with a relevant goal<\/li>\n<li>Create engagements appealing to each persona<\/li>\n<li>Track the success of your new approach<\/li>\n<\/ul>\n<div class=\"sw-card text\"><div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2313\" height=\"1421\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2.jpg\" alt=\"A mockup of the Persona Checklist.\" class=\"wp-image-34788\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2.jpg 2313w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-300x184.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-1024x629.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-768x472.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-1536x944.jpg 1536w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-2048x1258.jpg 2048w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/persona-checklist-mockup2-100x61.jpg 100w\" sizes=\"(max-width: 2313px) 100vw, 2313px\"><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Let\u2019s try it together! <strong>Your Data-Driven Donor Persona Checklist<\/strong> was written to help you through each of these steps. <a href=\"\/whitepapers\/generic\/donor-persona-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download your free copy &gt;&gt;<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"10. Prospect research\" id=\"section-9-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-10-prospect-research\">10. <strong>Prospect research<\/strong><\/h3>\n<p>About <a href=\"https:\/\/www.onecause.com\/blog\/every-day-can-be-a-giving-day\/\" target=\"_blank\" rel=\"noopener nofollow\">40% of donors who participate in an awareness day for your cause are new donors<\/a>. You can prepare your team for <a href=\"\/donor-acquisition\/\">new donor<\/a> conversations by researching their interests, donation history, and wealth data. Using this strategy, <a href=\"\/integrations\/prospect-research\/donorsearch\/\">prospect research tools<\/a> help you start your relationships strong. They also help you uncover brand new connections!<\/p>\n<p><strong>Consider researching your prospects:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Detailed wealth information<\/li>\n<li>Giving capacity<\/li>\n<li>Giving history<\/li>\n<li>Nonprofit affiliations<\/li>\n<\/ul>\n<p><strong>And your major prospects:<\/strong> <a href=\"\/factsheets\/donorsearch-prospect-search\/\">Identify high-impact donors<\/a> who are willing and able to give! Partnering with them on your Giving Day can help you connect with like-minded people in their networks. If your Giving Day focuses on your community, you can even find partners by geographic location!<\/p>\n<p>Embrace Giving Days and see what your organization can achieve in just 24 hours! These campaigns create excitement, encourage quick action, increase awareness, and drive community engagement. So, try something new and watch your support grow!<\/p>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Free Giving Days Guide\" id=\"section-10-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-your-guide-to-nonprofit-giving-days\">Get your guide to<br>Nonprofit Giving Days<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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id=\"gform_fields_96\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_96_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_96_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_96_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_96_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below 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gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_96_17\">Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"software_interest\" name=\"input_17\" id=\"input_96_17\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"No\">No<\/option><option value=\"No, I am a current DonorPerfect client\">No, I am a current DonorPerfect client<\/option><option value=\"Yes\">Yes<\/option><\/select><\/div><\/div><div id=\"field_96_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_number_of_constituents select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_96_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_96_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 1,000\">501 \u2013 1,000<\/option><option value=\"1,001 - 2,500\">1,001 \u2013 2,500<\/option><option value=\"2,501 - 6,000\">2,501 \u2013 6,000<\/option><option value=\"6,001 - 20,000\">6,001 \u2013 20,000<\/option><option value=\"20,001 - 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aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option 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