{"id":34938,"date":"2024-11-01T12:53:56","date_gmt":"2024-11-01T16:53:56","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=34938"},"modified":"2024-11-07T10:33:23","modified_gmt":"2024-11-07T14:33:23","slug":"decoding-nonprofit-email-metrics","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/decoding-nonprofit-email-metrics\/","title":{"rendered":"Decoding Nonprofit Email Metrics: Why Open Rates and Click-Through Rates Matter for Fundraisers"},"content":{"rendered":"\n<p>Do you ever feel like you\u2019re shouting into the void when sending out fundraising emails? You\u2019re not alone! Many nonprofit fundraisers struggle to gauge the effectiveness of their email campaigns. The good news is that there are reliable indicators to help you <a href=\"https:\/\/www.donorsearch.net\/resources\/nonprofit-fundraising-metrics\/\" target=\"_blank\" rel=\"noopener nofollow\">measure success<\/a>. Two powerful metrics can help you navigate the murky waters of nonprofit email marketing: open rates and click-through rates.<\/p>\n<p><strong>Let\u2019s break down these powerful metrics to show how they can transform your fundraising efforts.<\/strong><\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"What are open rates and click-through rates?\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-open-rates-and-click-through-rates\">What are open rates and click-through rates?<\/h2>\n<p>Before we explore why these metrics matter, let\u2019s break down what they actually mean:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Open rate: <\/strong>The percentage of recipients who open your email. Calculated by: (Number of emails opened \/ Number of emails delivered) x 100<\/li>\n<li><strong>Click-through rate (CTR): <\/strong>The percentage of recipients who click on at least one link in your email. Calculated by: (Number of unique clicks \/ Number of emails delivered) x 100<\/li>\n<\/ul>\n<p>For nonprofit services organizations, for example, the average email open rate is <a href=\"https:\/\/knowledgebase.constantcontact.com\/email-digital-marketing\/articles\/KnowledgeBase\/5409-average-industry-rates?lang=en_US\" target=\"_blank\" rel=\"noopener nofollow\">37%<\/a> and the average click-through rate is about <a href=\"https:\/\/knowledgebase.constantcontact.com\/email-digital-marketing\/articles\/KnowledgeBase\/5409-average-industry-rates?lang=en_US\" target=\"_blank\" rel=\"noopener nofollow\">2.4%<\/a>. Reviewing and benchmarking nonprofit <a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noopener nofollow\">email marketing statistics<\/a> can help your team monitor and measure key engagement metrics regularly.\u00a0<\/p>\n<p>Now that we\u2019ve got the basics down, let\u2019s explore what they mean to you!<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Why do open rates matter in fundraising?\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-why-do-open-rates-matter-in-fundraising\">Why do open rates matter in fundraising?<\/h2>\n<p>Imagine you\u2019re hosting a fundraising gala. Would you rather have a packed house or a handful of attendees? The same principle applies to your emails. The more people who open them and engage with their content, the more people who will hopefully participate. Here\u2019s why open rates are crucial:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Gauge subject line effectiveness<\/strong> \u2013 High open rates indicate that your <a href=\"https:\/\/fundraisingcoach.com\/2024\/06\/21\/compelling-email-subject-line\/\" target=\"_blank\" rel=\"noopener nofollow\">subject lines<\/a> are compelling and resonate with your audience.<\/li>\n<li><strong>Measure donor interest<\/strong> \u2013 Consistently high open rates suggest that your donors are engaged and interested in your cause.<\/li>\n<li><strong>Optimize send times<\/strong> \u2013 By tracking open rates, you can determine the best times to send emails for maximum impact.<\/li>\n<\/ol>\n<p><strong>Pro tip:<\/strong> Experiment with personalized subject lines to improve your open rates. For example, \u201cJohn, your support can change lives today\u201d can be more effective than a generic subject line such as \u201cHelp us make a difference.\u201d Check out these additional <a href=\"https:\/\/www.constantcontact.com\/blog\/nonprofit-subject-lines-and-preheaders\/\" target=\"_blank\" rel=\"noopener nofollow\">subject line statistics and trends<\/a> for more tips.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-left\">DonorPerfect comes with Constant Contact\u2019s email marketing platform built right in, so you can skyrocket your donor engagement efforts with ease. Compared to other solutions, <strong>nonprofits see 19% higher open rates and 180% higher click-through rates using DonorPerfect\u2019s integration with Constant Contact.<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"481\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-2023-email-blog-image-2.png\" alt=\"Screenshot of Constant Contact\" class=\"wp-image-31832\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-2023-email-blog-image-2.png 500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-2023-email-blog-image-2-300x289.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-2023-email-blog-image-2-100x96.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-tag=\"The power of click-through rates in nonprofit fundraising\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-click-through-rates-in-nonprofit-fundraising\">The power of click-through rates in nonprofit fundraising<\/h2>\n<p>While open rates get your foot in the door, click-through rates invite you to the party. Here\u2019s why CTRs are the real MVPs of nonprofit email metrics:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Measure engagement<\/strong> \u2013 CTRs show how compelling your content is and whether it motivates donors to take action.<\/li>\n<li><strong>Evaluate call-to-action (CTA) effectiveness<\/strong> \u2013 Low CTRs might indicate that your CTAs need a makeover.<\/li>\n<li><strong>Track donation potential<\/strong> \u2013 Higher CTRs often correlate with increased donations, as they indicate donor interest in your cause.<\/li>\n<li><strong>Segment your audience<\/strong> \u2013 By analyzing which links get the most clicks, you can segment your donor base for more targeted campaigns.<\/li>\n<li><strong>Use clear calls to action<\/strong> \u2013 <a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noopener nofollow\">Email marketing best practices<\/a> suggest that the fewer calls to action (ideally, one per email), the better your click-through rate, as there is less confusion and distraction from the main goal of your communication.<\/li>\n<\/ol>\n<p>Remember, a high open rate with a low CTR is like filling a leaky bucket. You\u2019ve got their attention, but you\u2019re not sealing the deal. We recommend crafting effective and clear <a href=\"https:\/\/nonprofitfundraising.com\/the-art-of-the-call-to-action-in-email-fundraising\/\" target=\"_blank\" rel=\"noopener nofollow\">CTAs<\/a> to boost click-through rate results.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-align-left\">With DonorPerfect, you can save major time by <a href=\"\/factsheets\/smartactions-feature\/\">automating<\/a> your emails! Set up alerts, reminders, and automatic workflows to send emails as soon as donors take certain actions, e.g., send a welcome email as soon as a new donor gives their first gift.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"907\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1.png\" alt=\"A reminder to thank donors in SmartActions.\" class=\"wp-image-33181\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1.png 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-300x227.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-1024x774.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-768x580.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-100x76.png 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Leveraging nonprofit email metrics\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-putting-it-all-together-leveraging-nonprofit-email-metrics-for-fundraising-success\">Putting it all together: Leveraging nonprofit email metrics for fundraising success<\/h2>\n<p>Now that you understand the importance of these metrics, how can you use them to transform your fundraising communication efforts?<\/p>\n<p>First, an A\/B test is a great way to gauge what needs to be changed to optimize your open and click-through rates. For example, try sending the same email to two different groups, one with subject line A, and one with subject line B. Make sure your subject lines are similar enough that you can glean actionable insights from your test results, e.g., \u201c[FREE TICKET] Join our anniversary gala!\u201d vs. \u201cWe\u2019re offering you a free ticket to our anniversary gala! Interested?\u201d<\/p>\n<p><strong>More actionable tips:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Personalize your approach<\/strong> \u2013 Use donor data to personalize your messages, increase relevance, and show appreciation for specific acts of generosity.<\/li>\n<li><strong>Clean your email list<\/strong> \u2013 Regularly remove inactive subscribers to improve your overall engagement rates, and create segmented lists to send relevant emails to specific donor groups. The Constant Contact integration with DonorPerfect allows you to leverage your donor records to create dynamic email lists that automatically update when a donor meets your list criteria!<\/li>\n<li><strong>Tell compelling stories<\/strong> \u2013 Use your emails to share <a href=\"\/video\/how-storytelling-can-up-your-fundraising\/\">strong, meaningful narratives<\/a> that illustrate the importance of your cause and resonate with your supporters.<\/li>\n<\/ul>\n<p>By consistently monitoring and optimizing these metrics, you\u2019ll be well on your way to creating more effective fundraising campaigns and building stronger relationships with your donors.<\/p>\n<p>Open rates and click-through rates are more than just numbers \u2013 they\u2019re valuable insights into your donors\u2019 behavior and interests. By understanding and leveraging these metrics, you can craft more compelling emails, engage your audience more effectively, and ultimately, raise more funds for your cause.<\/p>\n<p>Effective fundraising balances analytical insights with emotional connections \u2013 use your data to reach donors and your mission to move them. While these metrics provide valuable data, don\u2019t forget the human element. Use these insights to tell better stories, make stronger connections, and inspire your donors to join you in making a difference.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Frequently Asked Questions\" id=\"section-5-toc-1\"><\/header>\n\t\t<section class=\"sw-faq-container contain\">\n\t\t\t<h2 class=\"faq-header\">Frequently Asked Questions<\/h2>\t\t<div class=\"accordion\">\n\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>1. <\/strong><strong>How can I improve my email deliverability for better engagement metrics?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Clean your email list regularly, use double opt-in, avoid spam trigger words, authenticate your emails, maintain a consistent sending schedule, and provide easy unsubscribe options. These steps will help ensure your emails reach more inboxes, leading to more accurate metrics.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>2. <\/strong><strong>How do I get started with A\/B testing?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p>Start by testing one element at a time, such as subject lines or CTAs. Split your list into two groups, send each version to a small sample, and use the winning version for the majority. Test different sending times and content formats. Always have a clear goal and run tests multiple times to confirm results.<\/p>\n<p><span style=\"font-weight: 400;\">Constant Contact\u2019s email marketing platform can conduct A\/B tests for you, sending a portion of your emails to groups A and B, then sending the remainder to the better-performing group.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Many fundraising systems integrate with Constant Contact so you can leverage your organization\u2019s data for better results. For example, DonorPerfect includes a built-in Constant Contact account included in your system.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>3. <\/strong><strong>How do I engage audiences across different generations?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">As your organization and audiences grow, it\u2019s important to understand how various groups like to receive information and communicate. Check out these <\/span><a href=\"https:\/\/www.philanthropy.com\/article\/10-ways-to-engage-donors-of-all-generations?sra=true\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">tips to engage donors across different generations.<\/span><\/a><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How can I improve my email deliverability for better engagement metrics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Clean your email list regularly, use double opt-in, avoid spam trigger words, authenticate your emails, maintain a consistent sending schedule, and provide easy unsubscribe options. These steps will help ensure your emails reach more inboxes, leading to more accurate metrics.\\n\"}},{\"@type\":\"Question\",\"name\":\"How do I get started with A\/B testing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Start by testing one element at a time, such as subject lines or CTAs. Split your list into two groups, send each version to a small sample, and use the winning version for the majority. Test different sending times and content formats. Always have a clear goal and run tests multiple times to confirm results.\\n<p><span style=\\\"font-weight: 400;\\\">Constant Contact\\u2019s email marketing platform can conduct A\/B tests for you, sending a portion of your emails to groups A and B, then sending the remainder to the better-performing group.\\n<p>\\n<p><span style=\\\"font-weight: 400;\\\">Many fundraising systems integrate with Constant Contact so you can leverage your organization\\u2019s data for better results. For example, DonorPerfect includes a built-in Constant Contact account included in your system.\\n\"}},{\"@type\":\"Question\",\"name\":\"How do I engage audiences across different generations?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">As your organization and audiences grow, it\\u2019s important to understand how various groups like to receive information and communicate. Check out these <a href=\\\"https:\/\/www.philanthropy.com\/article\/10-ways-to-engage-donors-of-all-generations?sra=true\\\"><span style=\\\"font-weight: 400;\\\">tips to engage donors across different generations.\\n\"}}]}<\/script><\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get a DonorPerfect demo\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-your-free-demo-of-donorperfect\">Get your free demo of DonorPerfect<\/h2>\n<p>Learn how DonorPerfect users achieve 19% higher open rates and 180% higher click-through rates with a built-in email marketing platform powered by Constant Contact.<\/p>\n<script>\nvar 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validation_below\"><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_1_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label 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name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_5\">State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"state_province\" name=\"input_5\" id=\"input_1_5\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option value=\"TX\">TX<\/option><option value=\"UT\">UT<\/option><option value=\"VA\">VA<\/option><option value=\"VI\">VI<\/option><option value=\"VT\">VT<\/option><option value=\"WA\">WA<\/option><option value=\"WI\">WI<\/option><option value=\"WV\">WV<\/option><option value=\"WY\">WY<\/option><option value=\"YT\">YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_1_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 1,000\">501 \u2013 1,000<\/option><option value=\"1,001 - 2,500\">1,001 \u2013 2,500<\/option><option value=\"2,501 - 6,000\">2,501 \u2013 6,000<\/option><option value=\"6,001 - 20,000\">6,001 \u2013 20,000<\/option><option value=\"20,001 - 50,000\">20,001 \u2013 50,000<\/option><option value=\"50,001 - 100,000\">50,001 \u2013 100,000<\/option><option value=\"100,001 - 200,00\">100,001 \u2013 200,00<\/option><option value=\"200,001+\">200,001+<\/option><option value=\"Other\">Other<\/option><option value=\"Unknown\">Unknown<\/option><\/select><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gf_needs field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_9\">Tell us about your needs (Optional)<\/label><div class=\"ginput_container ginput_container_textarea\"><textarea data-parameter=\"needs\" name=\"input_9\" id=\"input_1_9\" class=\"textarea small\" aria-invalid=\"false\" rows=\"3\" cols=\"50\"><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--input-type-select 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You\u2019re not alone! Many nonprofit fundraisers struggle to gauge the effectiveness of their email campaigns. The good news is that there are reliable indicators to help you measure success. Two powerful metrics can help you navigate the murky waters of [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":34952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"26293,24434,138,21604,21002,1776","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[4,109],"tags":[],"sw-content-theme":[11641,11645],"sw-feature":[11675],"sw-persona":[11664],"sw-sector":[],"glossary-term":[],"class_list":["post-34938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-software","category-featured","sw-content-theme-donor-engagement","sw-content-theme-fundraising-communication","sw-feature-email","sw-persona-development-director"],"acf":[],"yoast_head":"<!-- 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