{"id":36637,"date":"2025-09-12T13:25:42","date_gmt":"2025-09-12T17:25:42","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=36637"},"modified":"2025-09-12T19:55:14","modified_gmt":"2025-09-12T23:55:14","slug":"major-donor-retention-tools-how-to-build-relationships-that-last-a-lifetimev","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/major-donor-retention-tools-how-to-build-relationships-that-last-a-lifetimev\/","title":{"rendered":"Major Donor Retention Tools: How to Build Relationships That Last a Lifetime"},"content":{"rendered":"\n<p><a href=\"\/major-donors\/\">Major donors<\/a> fund programs, open new opportunities, and make long-term growth for nonprofits possible. Keeping philanthropists engaged depends on thoughtful stewardship and a reliable <a href=\"\/fundraising-software\/fundraising-management\/\">nonprofit CRM<\/a> to track every interaction and preference.<\/p>\n<p>This guide shares four practical tools to help your team strengthen major donor relationships and build a sustainable <a href=\"\/donor-retention\/\">major donor retention strategy<\/a>.<\/p>\n<p><strong>What we\u2019ll cover in this guide:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Understanding the importance of major donor retention<\/li>\n<li>Implementing a moves management or donor journeys system<\/li>\n<li>Creating meaningful donor experiences\u00a0<\/li>\n<li>Offering recognition opportunities<\/li>\n<li>Using technology for stewardship tracking<\/li>\n<\/ul>\n<p><strong>Let\u2019s explore how a nonprofit CRM designed for major gift fundraising supports each of these practices.<\/strong><\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Prioritize major donor retention to drive sustainable growth \" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-prioritize-major-donor-retention-to-drive-sustainable-growth\">Prioritize major donor retention to drive sustainable growth<\/h2>\n<p><a href=\"\/nonprofit-technology-blog\/featured\/tammy-zonker-retain-major-donors\/\">Major donor retention<\/a> strengthens your mission by preserving the relationships that drive your biggest impact. These donors often make up a small portion of your base but contribute a significant share of revenue. When they lapse, rebuilding that support takes time and resources.<\/p>\n<p>Yet many organizations still prioritize acquisition over retention, despite the higher cost of finding new donors. Sustaining major donor support requires a consistent approach that blends stewardship and the right <a href=\"\/fundraising-software\/features\/\">fundraising technology<\/a>.<\/p>\n<p>The following retention strategies can be connected to your <a href=\"\/fundraising-software\/\">donor management system<\/a> to help your team stay organized, build trust, and keep major donors engaged year after year.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"1. Build personalized major donor paths\" id=\"section-2-toc-1\"><\/header>\n<p><a href=\"\/major-gifts\">Moves management<\/a> is the process of tracking, planning, and executing every interaction that moves a donor closer to deeper engagement and larger giving. For major donors, this process requires a level of personalization and consistency that can only be achieved with the right <a href=\"\/factsheets\/maximizing-major-gifts\/\">fundraising tools<\/a> in place.<\/p>\n<p><strong>A moves management system typically includes:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Identification<\/strong> \u2013 Recognizing potential major donors through <a href=\"\/nonprofit-technology-blog\/fundraising-software\/wealth-data-what-it-is-how-to-access-it-and-how-to-prepare-for-a-professional-screening\/\">wealth screening<\/a>, giving history, and engagement data<\/li>\n<li><strong>Cultivation<\/strong> \u2013 Creating opportunities for personal connection and mission immersion<\/li>\n<li><strong>Solicitation<\/strong> \u2013 Aligning your ask with the donor\u2019s passions and capacity<\/li>\n<li><strong>Stewardship<\/strong> \u2013 <a href=\"\/nonprofit-technology-blog\/fundraising-software\/how-to-show-major-donors-their-impact-using-your-nonprofit-crm\/\">Demonstrating impact<\/a> and ensuring ongoing gratitude<\/li>\n<\/ul>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"\/donor-journeys\/\">donor journey mapping tools for nonprofits<\/a> help you build personalized paths for major donors based on their interests, giving patterns, and engagement history. By assigning each donor a journey stage, your team can automate timely outreach, track progress, and guide every supporter toward deeper involvement.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"299\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-rentention.jpg\" alt=\"graphic displaying the steps of the donor retention donor journey\" class=\"wp-image-36675\" style=\"width:350px;height:auto\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-rentention.jpg 400w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-rentention-300x224.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-rentention-100x75.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>When each touchpoint is intentional and tracked, you can ensure your stewardship is never left to chance. This consistency builds trust and drives repeat giving. A nonprofit CRM helps make these personalized strategies repeatable and reportable.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Are you ready for a deeper dive into major gift strategy? <\/p>\n<p><\/p>\n<p class=\"has-text-align-left\">Download the free<a href=\"\/whitepapers\/generic\/donorsearch-major-gift-fundraising\/\"> Major Gift Fundraising Guide<\/a> from DonorPerfect and DonorSearch. This resource includes practical examples and smart tools to help you identify, cultivate, and steward your top donors.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"987\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1.jpg\" alt=\"\" class=\"wp-image-36361\" style=\"width:350px;height:auto\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1.jpg 1234w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1-300x240.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1-1024x819.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1-768x614.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Major-Donors-1-100x80.jpg 100w\" sizes=\"(max-width: 1234px) 100vw, 1234px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"2. Foster community and loyalty\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-2-create-major-donor-experiences-that-foster-community-and-loyalty\">2. Create major donor experiences that foster community and loyalty<\/h2>\n<p>Retention strengthens when major donors see themselves as part of a community that shares their passion for your mission. When donors feel like insiders, with access to experiences and connections that deepen their commitment, they\u2019re more likely to remain engaged year after year.<\/p>\n<p><strong>How to build this sense of belonging:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"\/nonprofit-technology-blog\/fundraising-software\/giving-circles-what-they-are-and-how-to-find-them\/\">Giving societies and donor circles<\/a> that recognize donors by giving level or mission area<\/li>\n<li>Leadership councils or advisory groups that invite donors to offer insight and guidance<\/li>\n<li>Exclusive events or briefings that give donors a closer look at your impact<\/li>\n<li>Networking opportunities that bring supporters together around shared values<\/li>\n<\/ul>\n<p>Donor retention research shows that loyalty grows when you <a href=\"\/nonprofit-technology-blog\/fundraising-software\/donor-patterns-trends\/\">track patterns<\/a> by segment\u2014like <a href=\"\/nonprofit-technology-blog\/fundraising-software\/retain-monthly-donors\/\">monthly donors<\/a>, event donors, first-time givers, and more. Apply that same thinking to your major donor community, and you can shape benefits that truly resonate with each group.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Why donor retention is the key to growth in giving:<\/strong><\/p>\n<p><\/p>\n<p class=\"has-text-align-left\">Donor retention remains one of the smartest investments your nonprofit can make, especially for major gift fundraising. Learn actionable strategies and practical tools to help you improve retention through timely thank-yous, monthly giving, and consistent outreach.<\/p>\n<p class=\"has-text-align-left\">Watch this video to learn how small changes in stewardship can lead to long-term impact.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"\/video\/boosting-your-donor-retention-the-key-to-growth-in-giving\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image-1024x467.jpg\" alt=\"\" class=\"wp-image-36662\" style=\"object-fit:cover\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image-1024x467.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image-300x137.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image-768x350.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image-100x46.jpg 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/video-image.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3. Recognize major donors\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-3-recognize-major-donors-in-ways-that-reflect-their-values\">3. Recognize major donors in ways that reflect their values<\/h2>\n<p>While a timely thank-you note is essential, major donor recognition requires a more thoughtful and layered approach. The best recognition strategies align with donor preferences, reflect their values, and tie back to their impact on your mission.<\/p>\n<p><strong>Examples of major donor recognition that help grow retention:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Naming opportunities<\/strong> \u2013 Scholarships, programs, endowments, or physical spaces<\/li>\n<li><strong>Exclusive recognition events<\/strong> \u2013 Galas, leadership luncheons, or intimate donor appreciation dinners<\/li>\n<li><strong>Mission-based experiences<\/strong> \u2013 Private tours, student meet-and-greets, or behind-the-scenes access<\/li>\n<li><strong>Storytelling spotlights<\/strong> \u2013 Feature donors in newsletters, videos, or annual reports (with their permission)<\/li>\n<\/ul>\n<p>Research in <a href=\"\/whitepapers\/generic\/donor-retention\/\">Your Donor Retention Toolkit<\/a> shows that<strong> over 90% of donors say acknowledgment is considered critically important.<\/strong> Personalized and timely gratitude are core to your major donor retention strategy.<\/p>\n<p>Some donors may love being spotlighted at a gala, while others prefer the intimacy of a handwritten note from your board chair. Every recognition moment should be part of a larger donor stewardship strategy, one that deepens trust, reinforces donor values, and supports long-term giving.<\/p>\n<p class=\"has-text-align-left has-silver-background-color has-background\"><strong>Pro tip:<\/strong> Pair recognition with impact. Donors stay when they see results\u2014every recognition moment should include a reminder of the tangible difference their gift has made.<br><br>You can enhance your data by tracking donor preferences with <a href=\"\/factsheets\/custom-calculated-fields\/\">custom fields<\/a> in DonorPerfect, whether they prefer public recognition, private acknowledgment, or no recognition at all. This ensures you celebrate their generosity in the way that resonates most.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"4. Strengthen major donor stewardship\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-4-leverage-your-nonprofit-crm-to-strengthen-major-donor-stewardship\">4. Leverage your nonprofit CRM to strengthen major donor stewardship<\/h2>\n<p>Retention starts with consistent communication, and technology keeps it on track.<\/p>\n<p><strong>Effective stewardship consistently meets three key expectations: <\/strong>1) timely acknowledgment of a gift, 2) transparency around how it\u2019s used, and 3) clear communication of its impact. When these elements are in place, donors are more likely to feel confident in the organization and continue their support over time.<\/p>\n<p>A reliable donor management system helps you deliver that consistency. It makes it easy to track every touchpoint, <a href=\"\/marketing-outreach\/\">personalize your outreach<\/a>, and build trust over time. For major donors, this kind of follow-through is essential.<\/p>\n<p><strong>Many nonprofits organize stewardship around a simple cycle:<\/strong> <a href=\"\/whitepapers\/generic\/donor-retention\/\">Ask, Thank, Report, and Repeat<\/a>. With the right nonprofit CRM, you can map this cycle into a donor timeline that includes gratitude, updates, engagement opportunities, and feedback, quarter by quarter.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"547\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1.jpg\" alt=\"\" class=\"wp-image-36660\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1.jpg 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1-300x137.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1-1024x467.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1-768x350.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-timeline-example-1-100x46.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>A donor management system becomes your central hub for donor data, preferences, and communication history. It empowers your team to stay aligned, <a href=\"\/factsheets\/smartactions-feature\/\">automate follow-ups<\/a>, and ensure no major donor falls through the cracks.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Want to go deeper? <\/strong>Explore <a href=\"\/whitepapers\/generic\/donor-retention\/\">Your Donor Retention Toolkit<\/a> by Pamela Grow and DonorPerfect. This resource is packed with step-by-step strategies for building donor trust, improving retention, and turning new supporters into lifelong partners.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"630\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square.jpg\" alt=\"Your Donor Retention Toolkit\" class=\"wp-image-29714\" style=\"width:350px;height:auto\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square.jpg 630w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square-300x300.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square-150x150.jpg 150w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square-100x100.jpg 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/drt-square-200x200.jpg 200w\" sizes=\"(max-width: 630px) 100vw, 630px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Core nonprofit CRM capabilities for major donor retention\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-core-nonprofit-crm-capabilities-for-major-donor-retention\">Core nonprofit CRM capabilities for major donor retention<\/h2>\n<p><strong>A powerful donor management system should help you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Centralize donor records<\/strong> \u2013 Giving history, communication preferences, and relationships all in one place<\/li>\n<li><strong>Automate stewardship workflows<\/strong> \u2013 Reminders for thank-yous, <a href=\"\/factsheets\/task-management-and-alerts\/\">task assignments<\/a>, and renewal alerts<\/li>\n<li><strong>Track impact communications<\/strong> \u2013 Who received reports, when, and what response was logged<\/li>\n<li><strong>Measure retention<\/strong> \u2013 <a href=\"\/nonprofit-technology-blog\/fundraising-software\/fundraising-dashboard\/\">Dashboards<\/a> that track year-over-year giving and lifetime value<\/li>\n<\/ul>\n<p class=\"has-text-align-left has-silver-background-color has-background\"><strong>Pro tip:<\/strong> Keep donor retention front and center with real-time dashboards.<br><br>For example, DonorPerfect\u2019s built-in <a href=\"\/factsheets\/dashboard-analytics\/\">fundraising dashboards<\/a> give you a clear view of your fundraising performance and helpful reporting. Track retention rates, donor lifetime value, gift frequency, and more to identify at-risk donors and opportunities for growth.<\/p>\n<p>Major donors serve as true partners\u2014advocates, investors, and often legacy-builders who carry your mission forward. Retaining them requires an intentional blend of personalized stewardship, recognition, community-building, and reliable systems.<\/p>\n<p>When nonprofit leaders and fundraisers combine these human-centered strategies with a strong donor management system, they build the infrastructure for long-term sustainability.<\/p>\n<p><strong>Ready to strengthen your major donor stewardship? <\/strong>DonorPerfect can equip your nonprofit with the <a href=\"\/fundraising-software\/features\/\">fundraising tools<\/a> to retain major donors, provide personalized experiences, and build lasting impact.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"FAQ\" id=\"section-6-toc-1\"><\/header>\n\t\t<section class=\"sw-faq-container contain\">\n\t\t\t<h2 class=\"faq-header\">Frequently Asked Questions<\/h2>\t\t<div class=\"accordion\">\n\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>1. <\/strong><strong>What is the most important factor in major donor retention?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Personalization. Donors want to feel their relationship with your nonprofit is unique and valued. Tools like <\/span><a href=\"\/factsheets\/moves-management-feature\/\"><span style=\"font-weight: 400;\">Moves Management<\/span><\/a><span style=\"font-weight: 400;\"> help fundraisers tailor outreach to each donor.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>2. <\/strong><strong>How do giving societies help with donor retention?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Giving societies help major donors feel like valued members of a community, not just one-time supporters. These groups foster a sense of belonging and exclusivity, key factors in long-term donor loyalty. Giving societies also make it easier to offer targeted benefits and experiences, such as VIP access to events, mission briefings, or networking opportunities, especially effective for retaining high-impact donors who want to feel connected and informed.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>3. <\/strong><strong>What role does technology play in retention?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Technology enables consistency and efficiency, which helps build trust with donors. A <\/span><a href=\"\/fundraising-software\/automated-fundraising-tools\/\"><span style=\"font-weight: 400;\">nonprofit CRM<\/span><\/a><span style=\"font-weight: 400;\">, such as DonorPerfect, tracks donor preferences and automates follow-ups to ensure consistent, personalized communication. With shared dashboards and reports, your whole team can stay aligned, ensuring no major donor relationship falls through the cracks.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>4. <\/strong><strong>How can nonprofits recognize donors who prefer privacy?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Recognition doesn\u2019t always mean publicity. For private donors, a personal call, a handwritten note, or a one-on-one impact briefing can be more meaningful. How your organization recognizes generosity should be a conversation between you and the donor, based on your defined donor stewardship practices and policies. <\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>5. <\/strong><strong>How often should major donors be stewarded?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><a href=\"\/thanking-donors\/\"><span style=\"font-weight: 400;\">Communicate with donors<\/span><\/a><span style=\"font-weight: 400;\"> at least quarterly, but frequency should match the donor\u2019s level of giving and engagement. A robust donor management system helps you maintain balance without over- or under-communicating.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the most important factor in major donor retention?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Personalization. Donors want to feel their relationship with your nonprofit is unique and valued. Tools like <a href=\\\"\/factsheets\/moves-management-feature\/\\\"><span style=\\\"font-weight: 400;\\\">Moves Management<span style=\\\"font-weight: 400;\\\"> help fundraisers tailor outreach to each donor.\\n\"}},{\"@type\":\"Question\",\"name\":\"How do giving societies help with donor retention?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Giving societies help major donors feel like valued members of a community, not just one-time supporters. These groups foster a sense of belonging and exclusivity, key factors in long-term donor loyalty. Giving societies also make it easier to offer targeted benefits and experiences, such as VIP access to events, mission briefings, or networking opportunities, especially effective for retaining high-impact donors who want to feel connected and informed.\\n\"}},{\"@type\":\"Question\",\"name\":\"What role does technology play in retention?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Technology enables consistency and efficiency, which helps build trust with donors. A <a href=\\\"\/fundraising-software\/automated-fundraising-tools\/\\\"><span style=\\\"font-weight: 400;\\\">nonprofit CRM<span style=\\\"font-weight: 400;\\\">, such as DonorPerfect, tracks donor preferences and automates follow-ups to ensure consistent, personalized communication. With shared dashboards and reports, your whole team can stay aligned, ensuring no major donor relationship falls through the cracks.\\n\"}},{\"@type\":\"Question\",\"name\":\"How can nonprofits recognize donors who prefer privacy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Recognition doesn\\u2019t always mean publicity. For private donors, a personal call, a handwritten note, or a one-on-one impact briefing can be more meaningful. How your organization recognizes generosity should be a conversation between you and the donor, based on your defined donor stewardship practices and policies. \\n\"}},{\"@type\":\"Question\",\"name\":\"How often should major donors be stewarded?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><a href=\\\"\/thanking-donors\/\\\"><span style=\\\"font-weight: 400;\\\">Communicate with donors<span style=\\\"font-weight: 400;\\\"> at least quarterly, but frequency should match the donor\\u2019s level of giving and engagement. A robust donor management system helps you maintain balance without over- or under-communicating.\\n\"}}]}<\/script><\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get a Demo\" id=\"section-7-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-ready-to-see-the-donorperfect-difference\">Ready to See the DonorPerfect Difference?<\/h2>\n<p class=\"get_demo gutenberg\">Engage major donors, build relationships, and sustain giving\u2014all in one system.<\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n                <div class=\"gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gravityforms_donor_retention_wrapper\" data-form-theme=\"gravity-theme\" data-form-index=\"0\" id=\"gform_wrapper_1\"><div id=\"gf_1\" class=\"gform_anchor\" tabindex=\"-1\"><\/div>\n                        <div class=\"gform_heading\">\n                            <p class=\"gform_description\"><\/p>\n                        <\/div><form data-confirmation-type=\"redirect\" method=\"post\" enctype=\"multipart\/form-data\" target=\"gform_ajax_frame_1\" id=\"gform_1\" class=\"gravityforms_donor_retention\" action=\"\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/36637#gf_1\" data-formid=\"1\" novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>\u0394<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"28\">\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class=\"gform-body gform_body\"><div id=\"gform_fields_1\" class=\"gform_fields top_label form_sublabel_below description_below validation_below\"><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_1\">First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"first_name\" name=\"input_1\" id=\"input_1_1\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_2\">Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"last_name\" name=\"input_2\" id=\"input_1_2\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_3\">Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_email\">\n                            <input data-parameter=\"email\" name=\"input_3\" id=\"input_1_3\" type=\"email\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_1_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_5\">State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"state_province\" name=\"input_5\" id=\"input_1_5\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"Other\">Other<\/option><option value=\"AB\">AB<\/option><option value=\"AK\">AK<\/option><option value=\"AL\">AL<\/option><option value=\"AR\">AR<\/option><option value=\"AZ\">AZ<\/option><option value=\"BC\">BC<\/option><option value=\"CA\">CA<\/option><option value=\"CO\">CO<\/option><option value=\"CT\">CT<\/option><option value=\"DC\">DC<\/option><option value=\"DE\">DE<\/option><option value=\"FL\">FL<\/option><option value=\"GA\">GA<\/option><option value=\"HI\">HI<\/option><option value=\"IA\">IA<\/option><option value=\"ID\">ID<\/option><option value=\"IL\">IL<\/option><option value=\"IN\">IN<\/option><option value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option value=\"TX\">TX<\/option><option value=\"UT\">UT<\/option><option value=\"VA\">VA<\/option><option value=\"VI\">VI<\/option><option value=\"VT\">VT<\/option><option value=\"WA\">WA<\/option><option value=\"WI\">WI<\/option><option value=\"WV\">WV<\/option><option value=\"WY\">WY<\/option><option value=\"YT\">YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_1_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 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name=\"input_9\" id=\"input_1_9\" class=\"textarea small\" aria-invalid=\"false\" rows=\"3\" cols=\"50\"><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half select-display gf_role field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_1_7\">Role (Optional)<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_1_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option 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