{"id":36742,"date":"2025-09-23T11:39:04","date_gmt":"2025-09-23T15:39:04","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=36742"},"modified":"2025-10-02T11:19:38","modified_gmt":"2025-10-02T15:19:38","slug":"charitable-contributions-obbba","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/charitable-contributions-obbba\/","title":{"rendered":"5 Donor Segmentation Strategies to Increase Charitable Contributions Under the One Big Beautiful Bill Act"},"content":{"rendered":"\n<p>Beginning in 2026, the One Big Beautiful Bill Act (H.R. 1) introduces sweeping changes to the tax laws surrounding charitable contributions, affecting how donors give, when, and why.<\/p>\n<p><em>What does this mean? <a href=\"#skip\">Skip ahead for quick answers &gt;&gt;<\/a><\/em><\/p>\n<p>Navigating updates to charitable tax laws under the OBBBA can feel overwhelming for even the most seasoned nonprofit professional, especially at year\u2019s end. With so many moving parts\u2014appeals, reporting, receipting, and deadlines\u2014new compliance rules add pressure to an already critical time.<\/p>\n<p>That said, any fundraiser can turn these challenges into opportunities using a nonprofit CRM (also referred to as donor management software). This guide highlights CRM strategies to align your outreach with current tax incentives, build trust with donors, and identify strategic opportunities for your team.<\/p>\n<p>Note: Donors should consult with a qualified tax advisor for personal financial decisions.<\/p>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Donor Segmentation matters\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-why-donor-segmentation-matters-more-than-ever\">Why donor segmentation matters more than ever<\/h2>\n<p>When legislation like the One Big Beautiful Bill Act reshapes what qualifies as a tax-deductible gift or changes donor behavior, a fundraiser\u2019s ability to pivot is their superpower, and donor segmentation makes all the difference.<\/p>\n<p>Tax season is about donor trust. With the new rules expanding tax incentives for some donors and reducing them for others, your messaging needs to reflect these changes in a timely, yet personal way. By using segmentation features in your nonprofit CRM, you can identify who will be affected by the new rules\u2014and how\u2014to tailor your appeals accordingly.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-segmentation-best-practices\">Segmentation best practices<\/h2>\n<p>Executive Directors:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"\/nonprofit-technology-blog\/fundraising-software\/fundraising-dashboard\/\">reporting dashboards<\/a> to track shifts in charitable contributions<\/li>\n<li>Align employees around segmentation strategies and workflows<\/li>\n<li>Set organizational benchmarks based on segment performance<\/li>\n<\/ul>\n<p>Development Directors:<\/p>\n<ul class=\"wp-block-list\">\n<li>Send dynamic emails tailored to each donor segment<\/li>\n<li>Monitor how each segment responds to tax messaging<\/li>\n<li>Collaborate with gift officers using <a href=\"\/fundraising-software\/automated-fundraising-tools\/\">shared donor notes and alerts<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Increase contributions under OBBBA\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading #skip\" id=\"h-1-donor-segmentation-strategies-to-increase-charitable-contributions-under-the-obbba\">1. Donor segmentation strategies to increase charitable contributions under the OBBBA<\/h3>\n<p><strong>Small donors now get a tax break<\/strong><\/p>\n<p>What changed: Starting in 2026, donors who don\u2019t itemize their taxes can still deduct up to $1,000 (individuals) or $2,000 (joint filers) for charitable contributions.<\/p>\n<p>Why it matters: Roughly 9 out of 10 taxpayers take the standard deduction. This change opens the door to a massive new audience of tax-aware donors.<\/p>\n<p>Nonprofit CRM segmentation tips:<\/p>\n<ul class=\"wp-block-list\">\n<li>Filter for donors who give under $1,000 annually<\/li>\n<li>Target first-time or infrequent givers<\/li>\n<li>Build campaigns around messaging like <em>\u201cYour gift may qualify for a tax deduction\u2014even if you don\u2019t itemize!\u201d<\/em><\/li>\n<\/ul>\n<p>DonorPerfect tip: Using a global update, create a filter to identify your non-itemizer donors and mark their records with a flag. Using this data, you can build an email list in Constant Contact to send personalized tax messaging.<\/p>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"High-income limits\" id=\"section-3-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-high-income-donors-face-new-limits\">2. High-income donors face new limits<\/h3>\n<p>What changed: Wealthy donors no longer receive tax benefits for the first 0.5% of their giving, and their per-dollar tax savings drop slightly.<\/p>\n<p>Why it matters: Major donors may begin \u201cbunching\u201d their charitable contributions\u2014giving more in some years and less in others to optimize their deductions.<\/p>\n<p>Nonprofit CRM segmentation tips:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use wealth screening tools to identify high-net-worth individuals<\/li>\n<li>Set alerts when donors approach the 0.5% floor<\/li>\n<li>Prepare multi-year pledge options that help donors maximize their impact<\/li>\n<\/ul>\n<p class=\"has-silver-background-color has-background\"><strong>DonorPerfect tip:<\/strong> Identify your high-value donors (using <a href=\"\/factsheets\/donor-targeting-and-filtering\/\">selection filters<\/a>) and prospects (using the <a href=\"\/integrations\/prospect-research\/donorsearch\/\">DonorSearch integration<\/a>), then assign them to gift officers with a <a href=\"\/factsheets\/scheduled-outreach\/\">scheduled outreach<\/a> cadence.<\/p>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Planned giving becomes attractive\" id=\"section-4-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-planned-giving-becomes-more-attractive\">3. Planned giving becomes more attractive<\/h3>\n<p><strong>What changed:<\/strong> The estate tax exemption has been permanently raised to $15 million per individual.<\/p>\n<p><strong>Why it matters:<\/strong> Planned gifts, such as bequests and gifts from retirement accounts, are now even more tax-efficient for wealthier donors.<\/p>\n<p><strong>Nonprofit CRM segmentation tips:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Identify individuals age 60+<\/li>\n<li>Flag those with long-term loyalty<\/li>\n<li>Create outreach journeys that explain the benefits of legacy and planned charitable contributions<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">DonorPerfect tip: Use <a href=\"\/factsheets\/screen-designer\/\">custom fields<\/a> and <a href=\"\/fundraising-software\/fundraising-management\/\">contact management<\/a> tools to track donor conversations around legacy giving and estate planning.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/screen-designer-custom-field.png\" alt=\"An example of screen designer.\" class=\"wp-image-36823\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/screen-designer-custom-field.png 1000w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/screen-designer-custom-field-300x169.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/screen-designer-custom-field-768x432.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/screen-designer-custom-field-100x56.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Corporate giving gets complex\" id=\"section-5-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-corporate-giving-gets-more-complex\">4. Corporate giving gets more complex<\/h3>\n<p><strong>What changed:<\/strong> Corporations must now give at least 1% of taxable income for any of their charitable contributions to qualify as deductible.<\/p>\n<p><strong>Why it matters:<\/strong> Some companies may reduce their giving, while others could increase it to meet the minimum.<\/p>\n<p><strong>Nonprofit CRM segmentation tips:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Set reminders to revisit partnership agreements<\/li>\n<li>Flag companies in your database with a history of significant donations<\/li>\n<li>Create multi-year opportunities for companies motivated by both mission and tax incentives<\/li>\n<\/ul>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">DonorPerfect tip: Track corporate gift history by: 1) creating <a href=\"\/factsheets\/task-management-and-alerts\/\">alerts<\/a> for new gifts that are a certain percentage higher or lower than the previous, and 2) setting up <a href=\"\/factsheets\/scheduled-outreach\/\">scheduled reports<\/a> to monitor annual increases or decreases in corporate giving (based on your set threshold).<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-1024x774.png\" alt=\"A reminder to thank donors in SmartActions.\" class=\"wp-image-33181\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-1024x774.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-300x227.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-768x580.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1-100x76.png 100w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/new-brand-alert-purple-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Education donors get a tax credit\" id=\"section-6-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-education-donors-in-some-states-get-a-tax-credit\">5. Education donors in some states get a tax credit<\/h3>\n<p><strong>What changed:<\/strong> In 2027, donors may receive a $1,700 tax credit for giving to K\u201312 scholarship funds in states that opt into the program.<\/p>\n<p><strong>Why it matters:<\/strong> This is a dollar-for-dollar credit\u2014not just a deduction\u2014and may lead to redirected charitable contributions.<\/p>\n<p><strong>Nonprofit CRM segmentation tips:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Use zip codes and state filters to identify donors in eligible areas<\/li>\n<li>Build targeted appeals in partnership with local scholarship funds<\/li>\n<li>Use messaging like \u201cYour gift to education could result in a $1,700 tax credit.\u201d<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">DonorPerfect tip: Keep in touch with education donors throughout 2026 by creating dynamic email lists in <a href=\"\/video\/email-fundraising-constant-contact-donorperfect\/\">Constant Contact<\/a> that automatically update as their impact and eligibility change.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"675\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-local-artists.jpg\" alt=\"\" class=\"wp-image-36805\" style=\"width:auto;height:300px\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-local-artists.jpg 739w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-local-artists-300x274.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-local-artists-100x91.jpg 100w\" sizes=\"(max-width: 739px) 100vw, 739px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Review\" id=\"section-7-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-review-quick-segmentation-checklist\">Review: Quick segmentation checklist<\/h2>\n<p><strong>Turn these strategies into action with your nonprofit CRM:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Segment by giving behavior \u2013 Recurring donors, major givers, lapsed supporters, and first-timers each require different messages.<\/li>\n<li>Segment by tax impact \u2013 Tag donors likely to benefit from universal deductions, planned giving, or bunching strategies.<\/li>\n<li>Segment by geography \u2013 Identify donors affected by state-level tax incentives like the scholarship credit.<\/li>\n<li>Segment by wealth and capacity \u2013 Use screening tools to identify major donor prospects and legacy giving candidates.<\/li>\n<li>Create journeys for each segment \u2013 Build tailored email series, direct mail templates, and campaign timelines that reflect each segment\u2019s motivations and tax scenarios.<\/li>\n<\/ul>\n<p>In the end, tax law changes are just one factor. Donors give when they feel seen, valued, and informed. When you pair donor-centric messaging with the powerful data in your nonprofit CRM, you give every donor a reason to say \u201cyes\u201d to your mission, no matter what tax form they file.<\/p>\n<\/div>\n<div class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get our free guide\" id=\"section-8-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-navigating-charitable-tax-changes-using-your-nonprofit-crm\">Navigating Charitable Tax Changes Using Your Nonprofit CRM<\/h2>\n<p class=\"get_demo gutenberg\">Includes a complete segmentation matrix with messaging suggestions!<\/p>\n<script>\nvar 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aria-required=\"true\" aria-invalid=\"false\">\n                        <\/div><\/div><div id=\"field_99_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_99_4\">Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"organization\" name=\"input_4\" id=\"input_99_4\" type=\"text\" value=\"\" class=\"large\" aria-required=\"true\" aria-invalid=\"false\"><\/div><\/div><div id=\"field_99_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label gform-field-label\" for=\"input_99_7\">Role<\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"role\" name=\"input_7\" id=\"input_99_7\" class=\"large gfield_select\" aria-invalid=\"false\"><option value=\"\" selected>Please choose an option<\/option><option value=\"Development Director\">Development Director<\/option><option value=\"Fundraising Assistant\">Fundraising Assistant<\/option><option value=\"Executive\/Board Member\">Executive\/Board Member<\/option><option value=\"Volunteer\">Volunteer<\/option><option value=\"Communications\">Communications<\/option><option value=\"I do it all!\">I do it all!<\/option><\/select><\/div><\/div><div id=\"field_99_17\" class=\"gfield gfield--type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><label class=\"gfield_label 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