{"id":37192,"date":"2025-12-05T16:59:45","date_gmt":"2025-12-05T20:59:45","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=37192"},"modified":"2025-12-05T18:21:41","modified_gmt":"2025-12-05T22:21:41","slug":"nonprofit-ai-with-mallory-erickson-how-to-create-prompts-and-ethical-guidelines","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/nonprofit-ai-with-mallory-erickson-how-to-create-prompts-and-ethical-guidelines\/","title":{"rendered":"Nonprofit AI with Mallory Erickson: How to Create Prompts and Ethical Guidelines"},"content":{"rendered":"\n<p><em>Contributed by <\/em><a href=\"\/nonprofit-technology-blog\/authors\/mallory-erickson\/\"><em>Mallory Erickson<\/em><\/a><em>, nonprofit speaker, author, podcast host, and creator of <\/em><a href=\"http:\/\/integrations\/prospect-research\/practivated\/\" target=\"_blank\" rel=\"noopener nofollow\"><em>Practivated<\/em><\/a><em>, the practice space for fundraisers<\/em><\/p>\n<p>AI won\u2019t replace your role as a fundraiser, but it can give you the space, clarity, and confidence to step fully into the relational work that matters most. As a nonprofit coach, I\u2019ve seen firsthand how aligned fundraising starts with your mindset\u2014and I\u2019m here to help you approach AI intentionally, ethically, and with your values at the center.<\/p>\n<p>If you\u2019re new to my work, welcome! Let\u2019s discuss how nonprofit AI can actually support your mental well-being, creative problem-solving, and donor relationships.<\/p>\n<p>Let\u2019s get started!<\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Why mindset matters when using nonprofit AI\" id=\"section-1-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-why-mindset-matters-when-using-nonprofit-ai\"><strong>Why mindset matters when using nonprofit AI<\/strong><\/h3>\n<p>AI can\u2019t relieve the emotional labor of fundraising, but it can ease the chronic stress created by feelings of perfectionism and overwhelming workloads.<\/p>\n<p>The key is approaching AI as a tool for alignment:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clarify your message and purpose<\/li>\n<li>Strengthen donor relationships<\/li>\n<li>Ease the decision fatigue that keeps you in reactive mode<\/li>\n<li>Reduce the burnout that comes from trying to do it all<\/li>\n<li>Develop more sustainable daily practices<\/li>\n<\/ul>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">I created a prompting guide to help fundraisers approach AI with the right mindset\u2014find it Inside <a href=\"\/whitepapers\/generic\/ai-for-nonprofits-your-fundraising-communications-guide\/\"><em>AI for Nonprofits<\/em><\/a>, the free resource from DonorPerfect!<\/p>\n<p class=\"has-text-align-left\"><strong>Get copy-and-paste prompts for scenarios like:<\/strong><\/p>\n<p class=\"has-text-align-left\">Personalized outreach<\/p>\n<ul class=\"wp-block-list\">\n<li>Campaign planning<\/li>\n<li>Donor stories<\/li>\n<li>Re-engagement<\/li>\n<li>Virtual event follow-up<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"412\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/front-mockup.jpg\" alt=\"AI for nonprofits\" class=\"wp-image-37194\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/front-mockup.jpg 500w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/front-mockup-300x247.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/front-mockup-100x82.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"How to prompt nonprofit AI\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-prompt-nonprofit-ai\"><strong><strong>How to prompt nonprofit AI<\/strong><\/strong><\/h2>\n<p>Anytime I\u2019m working with fundraisers who are curious about nonprofit AI, my goal is to help them stay grounded in their values while letting AI handle the heavy lifting on structure, phrasing, and first drafts.<\/p>\n<p>Remember, your talent cannot be replicated\u2014your fundraising knowledge and mission values are what guide your AI tool. Time-consuming tasks like campaign planning and personalized outreach can be started with AI, but should be polished by a fundraising professional like you. Let AI kick off the heavy lift, then bring your strategy, instincts, and voice to shape what really matters.<\/p>\n<p>And if you\u2019re feeling stuck, you can use AI for creative and emotional support.<\/p>\n<p><strong>To get started, here\u2019s the five-step process I recommend:<\/strong><\/p>\n<header data-toc-subtag=\"Step 1: Identify your need\" id=\"section-2-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-step-1-identify-your-need\">Step 1: Identify your need<\/h3>\n<p>Create a prompt based on the fundraising task or emotional support you need\u2014whether that\u2019s crafting donor stories, reframing scarcity mindset, or generating personalized appeals.<\/p>\n<header data-toc-subtag=\"Step 2: Customize the prompt\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-step-2-customize-the-prompt\">Step 2: Customize the prompt<\/h3>\n<p>Provide context and background information to make your prompt more specific, such as campaign details, audience segments, or organizational values.<\/p>\n<header data-toc-subtag=\"Step 3: Activate your nonprofit AI tool\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\">Step 3: Activate your nonprofit AI tool<\/h3>\n<p>Paste your customized prompt into your preferred generative AI platform. Some tools\u2014like ChatGPT\u2014allow you to upload documents to support your prompt, such as strategy briefs or meeting notes.<\/p>\n<header data-toc-subtag=\"Step 4: Review and refine\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-step-4-review-and-refine\">Step 4: Review and refine<\/h3>\n<p>Ensure the output aligns with your mission, voice, ethical standards, and fundraising strategy. Ask your nonprofit AI for as many revisions as you need. E.g., \u201cPlease tailor this appeal letter to a once frequent donor who recently lapsed.\u201d<\/p>\n<header data-toc-subtag=\"Step 5: Apply your content\" id=\"section-2-toc-1\"><\/header>\n<h3 class=\"wp-block-heading\">Step 5: Apply your content<\/h3>\n<p>The goal is to pair your creativity with the capabilities of your nonprofit CRM. Fundraising data (such as list criteria and engagement metrics) can strengthen your nonprofit AI outputs\u2014try including it in your initial prompt or providing it as guidance for revisions.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"has-text-align-left\"><strong>For example, DonorPerfect can strengthen your nonprofit AI outputs by:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Populating placeholders (like name and gift amount) with donor data<\/li>\n<li>Creating segment-specific lists to match your AI-generated content<\/li>\n<li>Creating automated email campaigns for each segment-specific list<\/li>\n<li>Tracking how donors engage with AI-generated vs. organic content<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"556\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donnie.jpg\" alt=\"DonorPerfect's Donnie\" class=\"wp-image-37204\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donnie.jpg 400w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donnie-216x300.jpg 216w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donnie-100x139.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"How to develop ethical guidelines\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-develop-ethical-guidelines\">How to develop ethical guidelines<\/h2>\n<p>Before integrating nonprofit AI into your team\u2019s workflow, establish clear, human-centered guidelines. These protect donor relationships, strengthen trust, and ensure that AI supports (rather than overrides) your values. Your donors trust you with their stories. That trust isn\u2019t something we should ever delegate to a machine.<\/p>\n<p><strong>Here\u2019s what I recommend:<\/strong><\/p>\n<header data-toc-subtag=\"Keep humans in the lead\" id=\"section-3-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-keep-humans-in-the-lead\"><strong>Keep humans in the lead<\/strong><\/h3>\n<p>AI can generate ideas, structure, and drafts, but humans must make final decisions. AI is a helper, not a decision-maker. Your intuition, relationships, and values are the real drivers of aligned fundraising.<\/p>\n<header data-toc-subtag=\"Before using any AI-generated content\" id=\"section-3-toc-3\"><\/header>\n<p><strong>Before using any AI-generated content, take time to ensure that:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Messaging aligns with your organization\u2019s values and mission<\/li>\n<li>Tone feels authentic, warm, and human<\/li>\n<li>Language honors your nonprofit community\u2019s identity and culture<\/li>\n<li>Stories are portrayed accurately, without embellishment or misrepresentation<\/li>\n<\/ul>\n<header data-toc-subtag=\"Protect donor privacy\" id=\"section-3-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-protect-donor-privacy\"><strong>Protect donor privacy<\/strong><\/h3>\n<p>Never enter personally identifiable donor data into nonprofit AI tools.<br><strong>Instead:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Use generalized segment descriptions<\/li>\n<li>Merge personal details securely inside your nonprofit CRM later<\/li>\n<li>Avoid copying donor stories or gift histories directly into AI inputs<\/li>\n<\/ul>\n<header data-toc-subtag=\"Prioritize cultural and contextual accuracy\" id=\"section-3-toc-4\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-prioritize-cultural-and-contextual-accuracy\"><strong>Prioritize cultural and contextual accuracy<\/strong><\/h2>\n<p>AI doesn\u2019t know your community like you do. Without thoughtful review, it can flatten lived experience or miss the nuance that makes your work so powerful.<\/p>\n<p><strong>Without careful review, AI-generated content can unintentionally:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Misinterpret or oversimplify donor motivations<\/li>\n<li>Use phrasing that feels culturally insensitive or out of touch<\/li>\n<li>Overlook community context, historical nuance, or identity-related considerations<\/li>\n<li>Generalize experiences that should be treated with specificity and care<\/li>\n<li>Reinforce stereotypes or assumptions embedded in its training data<\/li>\n<\/ul>\n<header data-toc-subtag=\"Be transparent internally\" id=\"section-3-toc-5\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-be-transparent-internally\"><strong>Be transparent internally<\/strong><\/h2>\n<p>Get on the same page before rolling out your nonprofit AI subscription.<br><strong>Make sure your team understands:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>What data is safe to use<\/li>\n<li>What tools are approved<\/li>\n<li>How AI-generated content should be revised<\/li>\n<li>How to talk about AI\u2019s role in your organization<\/li>\n<\/ul>\n<header data-toc-subtag=\"Use AI to support well-being (not replace it)\" id=\"section-3-toc-6\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-use-ai-to-support-well-being-not-replace-it\"><strong>Use AI to support well-being (not replace it)<\/strong><\/h2>\n<p>AI can help reframe stress, perfectionism, or mindset challenges, but it should never be your only source of emotional support. Prompts for creativity and well-being are designed to complement your reflective practices, team check-ins, and the human connections that make fundraising meaningful.<\/p>\n<p>Perfectionism doesn\u2019t mean you\u2019re broken\u2014it means your brain is trying to keep you safe. Let\u2019s give it a new job.<\/p>\n<p><strong>Here are a few sample prompts to copy and paste:<\/strong><\/p>\n<p class=\"has-silver-background-color has-background\"><strong>Reframing scarcity mindset<\/strong><br><br><em>\u201cAct as a behavioral coach for fundraisers. Provide practical and effective neuroscience-backed strategies to help fundraisers shift from a scarcity mindset (characterized by anxiety and perfectionism) to an abundance mindset, particularly during high-stress fundraising periods like year-end.<\/em><br><br>\u2022 <em>Evaluate and recommend the three most effective reframing techniques, considering ease of integration into daily routines and the potential positive impacts on mental health and donor relationships.<\/em><br><br><em>Then, create a practical daily reflection template, structured as follows:<\/em><br><br>\u2022 <em>Identify a typical scarcity-driven thought<\/em><br>\u2022 <em>Provide a clear and compelling reframe statement<\/em><br>\u2022 <em>Suggest a simple self-care or connection-focused action to reinforce the abundance mindset<\/em><br><br><em>Additionally, include tips for fundraisers to easily incorporate this daily reflection routine into their regular practices, especially before engaging in donor interactions.\u201d<\/em><\/p>\n<p class=\"has-silver-background-color has-background\"><strong>Overcoming perfectionism<\/strong><br><em>\u201cAct as an executive coach for fundraisers\u2019 well-being. Identify five common ways perfectionism manifests in fundraising activities and briefly explain how each can negatively affect burnout and donor relationships.<\/em><br><br><em>For each perfectionism symptom, propose a practical and easy-to-implement reframe or action step that can shift fundraisers from perfectionist behaviors to more effective, human-centered practices.<\/em><br><br><em>Create a structured daily ritual to help fundraisers consistently manage perfectionism, including:<\/em><br><br>\u2022 <em>A morning mantra promoting \u2018progress over perfection\u2019<\/em><br>\u2022 <em>A quick midday reflection prompt, \u2018Who did I move forward today?\u2019<\/em><br>\u2022 <em>An end-of-day reflection prompt focused on identifying \u2018one small win\u2019<\/em><br><br><em>Provide actionable tips for integrating this ritual into regular individual routines and team check-ins.\u201d<\/em><\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Want to practice your donor conversations before they happen? <\/strong>Check out my nonprofit AI platform, <a href=\"\/integrations\/prospect-research\/practivated\/\">Practivated<\/a>\u2014the practice space for fundraisers! Through realistic simulations and instant feedback, you\u2019ll strengthen your messaging, navigate objections, and walk into every donor interaction feeling confident. (<strong>DonorPerfect users: <\/strong>You\u2019re eligible for preferred pricing! Check with your <a href=\"\/clients\/account-manager-find\/\">Account Manager<\/a> for details.)<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"748\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash.png\" alt=\"practivated dashboard\" class=\"wp-image-37149\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash.png 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash-300x187.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash-1024x638.png 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash-768x479.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/practivated-dash-100x62.png 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Nonprofit AI prompts for fundraisers\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-nonprofit-ai-prompts-for-fundraisers\"><strong>Nonprofit AI prompts for fundraisers<\/strong><\/h2>\n<p>I partnered with DonorPerfect to provide fundraising prompts you can implement right away! Download your free copy of <a href=\"\/whitepapers\/generic\/ai-for-nonprofits-your-fundraising-communications-guide\/\">AI for Nonprofits<\/a> for these ready-to-use prompts:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Campaign planning and alignment<\/strong> \u2013 Evaluate past campaigns and create AI-assisted plans that reflect your purpose, donor motivations, and organizational values.<\/li>\n<li><strong>Personalized fundraising appeals<\/strong> \u2013 Use AI to identify milestones, giving patterns, and motivations that resonate with your long-term donors.<\/li>\n<li><strong>Lapsed donor re-engagement<\/strong> \u2013 Analyze giving patterns and prepare personalized re-engagement strategies and outreach sequences.<\/li>\n<li><strong>Virtual event follow-up:<\/strong> Create warm, timely messages tailored to different donor segments.<\/li>\n<li><strong>Impactful donor stories <\/strong>\u2013 Craft more powerful stories centered on donor impact and shared purpose.<\/li>\n<\/ol>\n<p>These ideas are just the beginning. Stay curious, lead with your values, and let AI make your fundraising more aligned, compassionate, and fulfilling. You don\u2019t have to choose between fundraising that works and fundraising that feels good. You get to have both.<br><br>Happy prompting! \u2013 Mallory<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"AI For Nonprofits\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-download-ai-for-nonprofits\">Download <em>AI for Nonprofits<\/em><\/h2>\n<p class=\"get_demo gutenberg\">A free resource by DonorPerfect and Mallory Erickson<br><\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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value=\"KS\">KS<\/option><option value=\"KY\">KY<\/option><option value=\"LA\">LA<\/option><option value=\"MA\">MA<\/option><option value=\"MB\">MB<\/option><option value=\"MD\">MD<\/option><option value=\"ME\">ME<\/option><option value=\"MI\">MI<\/option><option value=\"MN\">MN<\/option><option value=\"MO\">MO<\/option><option value=\"MS\">MS<\/option><option value=\"MT\">MT<\/option><option value=\"NB\">NB<\/option><option value=\"NC\">NC<\/option><option value=\"ND\">ND<\/option><option value=\"NE\">NE<\/option><option value=\"NH\">NH<\/option><option value=\"NJ\">NJ<\/option><option value=\"NL\">NL<\/option><option value=\"NM\">NM<\/option><option value=\"NS\">NS<\/option><option value=\"NT\">NT<\/option><option value=\"NU\">NU<\/option><option value=\"NV\">NV<\/option><option value=\"NY\">NY<\/option><option value=\"OH\">OH<\/option><option value=\"OK\">OK<\/option><option value=\"ON\">ON<\/option><option value=\"OR\">OR<\/option><option value=\"PA\">PA<\/option><option value=\"PE\">PE<\/option><option value=\"PR\">PR<\/option><option value=\"QC\">QC<\/option><option value=\"RI\">RI<\/option><option value=\"SC\">SC<\/option><option value=\"SD\">SD<\/option><option value=\"SK\">SK<\/option><option value=\"TN\">TN<\/option><option value=\"TX\">TX<\/option><option value=\"UT\">UT<\/option><option value=\"VA\">VA<\/option><option value=\"VI\">VI<\/option><option value=\"VT\">VT<\/option><option value=\"WA\">WA<\/option><option value=\"WI\">WI<\/option><option value=\"WV\">WV<\/option><option value=\"WY\">WY<\/option><option value=\"YT\">YT<\/option><\/select><\/div><\/div><div id=\"field_83_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"><div class=\"ginput_container ginput_container_text\"><input data-parameter=\"product_detail\" name=\"input_11\" id=\"input_83_11\" type=\"hidden\" 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As a nonprofit coach, I\u2019ve seen firsthand how aligned [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"6479,35857,33391,32022,36992,51","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[4,109],"tags":[],"sw-content-theme":[11763,11641,11647],"sw-feature":[],"sw-persona":[11704,11664,11667],"sw-sector":[],"glossary-term":[],"class_list":["post-37192","post","type-post","status-publish","format-standard","hentry","category-fundraising-software","category-featured","sw-content-theme-data-enhancement","sw-content-theme-donor-engagement","sw-content-theme-fundraising-operations","sw-persona-comms","sw-persona-development-director","sw-persona-nonprofit-executive"],"acf":[],"yoast_head":"<!-- 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