{"id":37725,"date":"2026-04-07T15:17:42","date_gmt":"2026-04-07T19:17:42","guid":{"rendered":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/?p=37725"},"modified":"2026-04-07T15:17:43","modified_gmt":"2026-04-07T19:17:43","slug":"donor-segmentation-2026","status":"publish","type":"post","link":"https:\/\/test.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/donor-segmentation-2026\/","title":{"rendered":"Don\u2019t Wait: Prioritize These 5 Donor Segments As You Adapt to 2026 Tax Changes"},"content":{"rendered":"\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Intro\" id=\"section-1-toc-1\"><\/header>\n<p>Tax season has donors actively thinking about their future finances, giving, and impact. With changes to charitable tax incentives beginning in 2026, this moment creates a valuable opportunity to start more strategic, forward-looking conversations.<\/p>\n<p>One of the simplest ways to do that? A strong donor segmentation strategy. In this guide, you\u2019ll learn five key donor groups to prioritize\u2014and how to start more relevant conversations with each as you plan for the year ahead.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Your nonprofit CRM is your strongest asset to:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Strengthen relationships with major and recurring donors<\/li>\n<li>Welcome new supporters into your community<\/li>\n<li>Inspire tax-deductible donations across all segments<\/li>\n<\/ul>\n<p class=\"has-text-align-left\"><a href=\"\/whitepapers\/generic\/bbb-big-beautiful-bill-impacts-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download your free guide to charitable tax changes in 2026 \u2192<\/a><\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"432\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/bbb-guide.jpg\" alt=\"bbb guide mockup\" class=\"wp-image-37186\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/bbb-guide.jpg 567w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/bbb-guide-300x229.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/bbb-guide-100x76.jpg 100w\" sizes=\"(max-width: 567px) 100vw, 567px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Why donor segmentation matters right now\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-why-donor-segmentation-matters-right-now\"><strong>Why donor segmentation matters right now<\/strong><\/h2>\n<p><strong>Tax season is one of the few times donors are already thinking about:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Charitable giving and impact<\/li>\n<li>Financial planning and strategy<\/li>\n<li>How their decisions today affect the future<\/li>\n<\/ul>\n<p>That makes it a natural starting point for conversations about what\u2019s next. With changes expected in 2026 that affect how charitable deductions work, thoughtful communication matters more than ever.<\/p>\n<p><strong>Segmented outreach helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Meet donors where they are<\/li>\n<li>Share more relevant, personalized information<\/li>\n<li>Build trust as a long-term partner in their giving decisions<\/li>\n<\/ul>\n<p>If your team is short on time, even focusing on one or two key segments can make a meaningful difference.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Need a simple way to keep your messaging straight?<\/strong><\/p>\n<p class=\"has-text-align-left\">When speaking with donors about their giving, the importance of an all-in-one nonprofit CRM cannot be understated. DonorPerfect includes Constant Contact to ensure donor data and segmented lists are synced and ready for accurate, personalized conversations.<\/p>\n<p class=\"has-text-align-left\"><a href=\"\/integrations\/email-marketing\/constant-contact\/\">Manage strategy and outreach in one place \u2192<\/a><\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/goals-with-cc.jpg\" alt=\"\" class=\"wp-image-35797\" style=\"width:286px;height:auto\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/goals-with-cc.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/goals-with-cc-300x200.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/goals-with-cc-100x67.jpg 100w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Donor segments to prioritize as giving strategies evolve\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-donor-segments-to-prioritize-as-giving-strategies-evolve\"><strong>Donor segments to prioritize as giving strategies evolve<\/strong><\/h2>\n<header data-toc-subtag=\"1. Small and mid-level donors\" id=\"section-3-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-small-and-mid-level-donors\"><strong>1. Small and mid-level donors<\/strong><\/h3>\n<p>Many donors don\u2019t itemize deductions and may not fully understand how tax changes could affect their giving. As tax incentives shift, some donors may rethink how they give. This is a good time to reinforce consistent giving habits and build connections beyond tax benefits.<\/p>\n<p><strong>How to start the conversation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Send a simple check-in about their giving goals<\/li>\n<li>Reinforce the impact of their support<\/li>\n<li>Introduce that giving strategies may evolve in the coming years<\/li>\n<\/ul>\n<header data-toc-subtag=\"2. High-income and major donors\" id=\"section-3-toc-3\"><\/header>\n<p><strong>2. High-income and major donors<\/strong><\/p>\n<p>These donors are more likely to be thinking strategically about their giving and how it aligns with their broader financial plans. Position this as an ongoing planning conversation rather than a time-sensitive decision.<\/p>\n<p><strong>How to start the conversation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Reach out personally<\/li>\n<li>Ask how they\u2019re thinking about their giving strategy moving forward<\/li>\n<li>Offer to reconnect in the coming months to discuss planning opportunities<\/li>\n<\/ul>\n<header data-toc-subtag=\"3. Donor-advised fund donors\" id=\"section-3-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-donor-advised-fund-donors\"><strong>3. Donor-advised fund donors<\/strong><\/h3>\n<p>These donors are already using structured giving strategies and may be especially interested in how future changes could affect their approach.<\/p>\n<p><strong>How to start the conversation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Thank them for their continued support<\/li>\n<li>Check in about their long-term giving goals<\/li>\n<li>Introduce that strategies may evolve as new rules take effect<\/li>\n<\/ul>\n<p><strong>What to say: <\/strong>\u201cDonor-advised funds continue to be a flexible option for giving. As we look ahead, it may be helpful to revisit how they fit into your long-term plans.\u201d<\/p>\n<header data-toc-subtag=\"4. Loyal, long-term donors\" id=\"section-3-toc-5\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-loyal-long-term-donors\"><strong>4. Loyal, long-term donors<\/strong><\/h3>\n<p>Tax season often prompts reflection on long-term impact, legacy, and sustained support. This is an opportunity to begin conversations about long-term planning without making an immediate ask.<\/p>\n<p><strong>How to start the conversation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Identify donors with long giving histories<\/li>\n<li>Share a message focused on their cumulative impact<\/li>\n<li>Introduce future-focused giving opportunities or resources<\/li>\n<\/ul>\n<header data-toc-subtag=\"5. Corporate and business donors\" id=\"section-3-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-corporate-and-business-donors\"><strong>5. Corporate and business donors<\/strong><\/h3>\n<p>Businesses are also evaluating their giving strategies and partnerships for the year ahead.<\/p>\n<p><strong>How to start the conversation:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Check in with current partners<\/li>\n<li>Ask about their priorities for the coming year<\/li>\n<li>Reinforce the value and impact of your partnership<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-your-crm-can-support-smarter-donor-segmentation\"><strong>How your CRM can support smarter donor segmentation<\/strong><\/h2>\n<p>As you begin having more forward-looking conversations with donors, having a clear system in place becomes essential.<\/p>\n<p><strong>With the right nonprofit CRM, you can:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Identify key donor segments quickly<\/li>\n<li>Track giving history and engagement patterns<\/li>\n<li>Record conversation notes and next steps<\/li>\n<li>Plan and schedule follow-ups over time<\/li>\n<\/ul>\n<p>Using your nonprofit CRM to segment donors helps you focus your time on the conversations that matter most and ensures nothing falls through the cracks.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3 donor segmentation moves to start now\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-3-donor-segmentation-moves-to-start-now\"><strong>3 donor segmentation moves to start now<\/strong><\/h2>\n<header data-toc-subtag=\"1. Build a priority segmentation list\" id=\"section-4-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-build-a-priority-segmentation-list\"><strong>1. Build a priority segmentation list<\/strong><\/h3>\n<p>This gives you a focused starting point for more meaningful outreach.<\/p>\n<p><strong>Use your nonprofit CRM to identify:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Donor-advised fund supporters<\/li>\n<li>Major donors<\/li>\n<li>Recurring and loyal donors<\/li>\n<li>Donors with lapsed or inconsistent giving<\/li>\n<\/ul>\n<header data-toc-subtag=\"2. Tailor one message for each segment\" id=\"section-4-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-tailor-one-message-for-each-segment\"><strong>2. Tailor one message for each segment<\/strong><\/h3>\n<p>Even small adjustments can significantly improve engagement.<\/p>\n<p><strong>Adjust your outreach slightly for each group:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Focus on impact for small donors<\/li>\n<li>Emphasize planning and strategy for major donors<\/li>\n<li>Highlight flexibility and long-term planning for structured giving donors<\/li>\n<\/ul>\n<header data-toc-subtag=\"3. Use tax season as a conversation starter\" id=\"section-4-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-use-tax-season-as-a-conversation-starter\"><strong>3. Use tax season as a conversation starter<\/strong><\/h3>\n<p>You don\u2019t need to wait for the \u201cperfect\u201d moment. Track these conversations in your CRM so you can follow up and build on them over time.<\/p>\n<p><strong>What to say:<\/strong> \u201cNow that tax season is top of mind, it could be a great time to talk about how your giving strategy might evolve in the future.\u201d<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Turn tax season into a relationship-building opportunity\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-turn-tax-season-into-a-relationship-building-opportunity\">Turn tax season into a relationship-building opportunity<\/h2>\n<p>Tax season can feel transactional, but it\u2019s also a chance to connect with donors in a more meaningful way.<\/p>\n<p><strong>When you use donor segmentation effectively, you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Show donors you understand their situation<\/li>\n<li>Provide timely, relevant guidance<\/li>\n<li>Build stronger relationships over time<\/li>\n<\/ul>\n<p>You don\u2019t need to explain every detail of tax law. Encouraging donors to consult a financial advisor for specific guidance helps keep conversations appropriate while still offering valuable support. The goal is to start building the foundation for smarter donor engagement in the months ahead.<\/p>\n<p>When you segment donors thoughtfully now, you\u2019ll be better prepared to guide them through changing giving strategies and support their long-term goals.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Free guide to navigate taxes\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"form\">Get your free guide to navigating charitable tax changes in 2026<\/h2>\n<p class=\"get_demo gutenberg\"><em>Download your free copy today!<\/em><\/p>\n<script>\nvar 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for=\"input_99_6\">Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class=\"ginput_container ginput_container_select\"><select data-parameter=\"number_of_constituents\" name=\"input_6\" id=\"input_99_6\" class=\"large gfield_select\" aria-required=\"true\" aria-invalid=\"false\"><option value=\"\" disabled selected>Please choose an option<\/option><option value=\"0 - 500\">0 \u2013 500<\/option><option value=\"501 - 1,000\">501 \u2013 1,000<\/option><option value=\"1,001 - 2,500\">1,001 \u2013 2,500<\/option><option value=\"2,501 - 6,000\">2,501 \u2013 6,000<\/option><option value=\"6,001 - 20,000\">6,001 \u2013 20,000<\/option><option value=\"20,001 - 50,000\">20,001 \u2013 50,000<\/option><option value=\"50,001 - 100,000\">50,001 \u2013 100,000<\/option><option value=\"100,001 - 200,000\">100,001 \u2013 200,000<\/option><option value=\"200,001+\">200,001+<\/option><option 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