While younger donors may have higher expectations for online giving, every donor benefits from a simpler experience.\u00a0<\/p>\n
So, how well is your online fundraising keeping up?<\/strong> These five questions can help you find out:<\/strong><\/p>\n The best time for someone to act on their generosity is when they feel inspired to give back\u2014right in that moment.<\/p>\n If a supporter has to hunt for your donation page, wait for it to load, leave your website, or work through a long form, their enthusiasm has more opportunities to fade. That makes your online donation form<\/a> a significant part of the donor experience.<\/p>\n Start by looking at your own giving process from a donor\u2019s perspective:<\/strong><\/p>\n Givecloud\u2019s customizable donation forms<\/a> are designed to make the giving experience user-friendly and simple. Forms can match your organization\u2019s branding and work across devices, while offering convenient payment options like PayPal, Apple Pay, Venmo, and DAFpay<\/a>. Default recurring settings can also make monthly giving an easy option to consider.\u00a0<\/p>\n Once a gift is complete, automated emails<\/a> can immediately acknowledge the donor rather than leaving them wondering whether their donation went through.<\/p>\n Each of these details can make it easier for a donor to complete their gift. And for your fundraising team, Givecloud can sync donor data to DonorPerfect<\/a>, helping reduce the work required to move online giving information into your nonprofit CRM.<\/p>\n Test your online donation experience, including on mobile devices.<\/strong><\/p>\n Make a practice donation through your own form on a phone. Note how many steps it takes, whether the form is easy to navigate, and how quickly you receive confirmation.\u00a0<\/p>\n Explore Givecloud donation forms >><\/a><\/p>\n<\/div>\n A donation form is important, but online fundraising doesn\u2019t have to begin and end with a donate button. People discover and support your mission in different ways. Someone might watch an impact video, hear about your organization from a friend, attend an event, or read a story<\/a> that moved them.<\/p>\n What they want to do next can vary, too. A first-time donor may be ready to make a gift from their phone. A longtime supporter may want to renew their support. An event attendee may want to stay involved after the event, while another donor may be ready to join your monthly giving program<\/a>.<\/p>\n Offering different ways to participate gives supporters more opportunities to engage with your mission in ways that work for them. Givecloud brings these opportunities together across fundraising, donor engagement, and campaign tools, including:<\/p>\n A supporter who isn\u2019t ready to make another direct donation might happily attend an event, while a passionate supporter may be more excited about asking friends to contribute to a peer-to-peer campaign.\u00a0<\/p>\n Make monthly giving an easy next step.<\/strong><\/p>\n Givecloud can make recurring giving more visible and offer a post-donation prompt to turn a one-time gift into a monthly gift. Once enrolled, supporters can manage their recurring gifts through the Donor Portal.<\/p>\n Explore Givecloud\u2019s monthly giving features >><\/a><\/p>\n<\/div>\n Imagine that Jordan donated $50 online last spring. That\u2019s useful information.<\/p>\n Now imagine you also know Jordan later registered for your annual walk, became a member, purchased a T-shirt from your online shop, and started a peer-to-peer campaign that introduced 12 new people to your organization. Now you know a lot more about Jordan than their last gift amount.<\/p>\n That\u2019s the value of fundraising intelligence<\/a>: bringing information from online donations, events, memberships, and other channels together so you can better understand how someone engages with your organization.<\/p>\n Givecloud can send donor and fundraising data from online donations, memberships, sponsorships, events, and online shopping to DonorPerfect. Instead of piecing together activity from different places, your team can see more of the donor\u2019s engagement in your nonprofit CRM.\u00a0<\/p>\n That context can change how you communicate with someone like Jordan. Instead of treating them as a one-time donor based on their last gift, you can consider their event attendance, membership, and peer-to-peer activity when planning your next outreach.<\/p>\n That data can also help personalize the giving experience. Givecloud can use a returning donor\u2019s giving history to suggest donation amounts<\/a> that are more relevant to that individual.\u00a0<\/p>\n Put your online fundraising data to work.<\/strong><\/p>\n With Givecloud and DonorPerfect connected, your team can use online fundraising activity to inform reporting, donor communication, and stewardship. Givecloud\u2019s intelligent suggested amounts can also personalize donation asks based on a returning donor\u2019s giving history.\u00a0\u00a0<\/p>\n Explore the Givecloud and DonorPerfect integration >><\/a><\/p>\n<\/div>\n Donors need to feel confident when they give online. Consistent branding, a clear giving process, secure donation processing, and an immediate acknowledgment can all reassure supporters that they\u2019re in the right place.<\/p>\n Givecloud lets nonprofits customize donation forms<\/a> to fit their brand and create a more consistent online experience. A supporter might read an impact story on your website, make a donation, receive a confirmation, and later return through their Givecloud Donor Portal to manage their giving.<\/p>\n That experience continues after the initial gift. Through the Givecloud Donor Portal, supporters can manage aspects of their own giving without having to contact your team for help. That makes ongoing support more convenient for donors while reducing administrative work for your staff.\u00a0<\/p>\n Give donors more control with the Donor Portal.<\/strong><\/p>\n Supporters can update payment methods and contact information, manage recurring gifts, view their giving history, and access tax receipts on demand. Updates sync with your CRM to help keep donor records current.<\/p>\n Explore the Givecloud Donor Portal >>\u00a0<\/a><\/p>\n<\/div>\n Once someone decides to donate, checkout options can help more of their gift support your mission.<\/p>\n The giving moment can introduce donors to ongoing support. Givecloud\u2019s recurring settings can make monthly giving more visible, giving someone who\u2019s already motivated to help an easy way to turn a one-time gift into a longer-term commitment.<\/p>\n For existing recurring donors, Givecloud can send reminders<\/a> when a saved payment method is about to expire, before a gift fails. Donors can also update their payment information and recurring gifts through the Donor Portal, helping reduce interruptions to their support.<\/p>\n With Givecloud\u2019s Smart Donor Covers Cost<\/a>, donors can choose to cover the costs associated with processing their gift. That means your nonprofit can retain more of the donation when a supporter chooses to cover those costs.<\/p>\n These options should be easy to understand and simple to act on, so donors have opportunities to increase or continue their support without making the giving experience more complicated.<\/p>\n \u201cWe did a live trial with Givecloud. Our online giving increased by a whopping 268%! We definitely saw an increase in donor covered costs because of the variable amount it allows for each user\u2019s donation.\u201d<\/em><\/p>\n \u2014 Peyton Davis, Marketing and Community Engagement Manager, The Humane Society of Pinellas<\/strong><\/p>\n<\/div>\n<\/div>\n Younger, tech-savvy donors may have especially high expectations for online giving, but every donor benefits when supporting your mission is simple.<\/p>\n Givecloud and DonorPerfect can help you offer more ways to give and participate while keeping that activity connected to your donor records. With that information in DonorPerfect, your team can better understand donor engagement<\/a> and plan more relevant communication and stewardship.<\/p>\n<\/section>\n See how Givecloud and DonorPerfect can help you create a more connected online fundraising experience.<\/p>\n1. Are your online donation forms easy to use?\u00a0<\/h2>\n
\n
![\"A](\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gen-z-online-giving-experience-callout-630x630-1.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n2. Does your online fundraising support monthly giving and other ways to participate?<\/h2>\n
\n
![\"Givecloud](\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud-small.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n3. Is your online fundraising data connected to your donor records?<\/h2>\n
![\"\"](\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gen-z-online-giving-experience-integration-630x630-1.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n4. Does your online donor experience build trust?<\/h2>\n
![\"Givecloud](\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/forms-optim-blog-donor-portal.jpg\")
<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n5. Can your online fundraising help you make more of every gift?<\/h2>\n
Make monthly giving easier to start and maintain<\/strong><\/h3>\n
Help donors make more of their gift<\/strong><\/h3>\n
![\"Left](\"https:\/\/uploads.donorperfect.com\/images\/quote-icon-left-purple.png\"){kind=icon}
<\/figure>\n<\/div>\nReady to see how Givecloud can help you raise more?<\/h2>\n