Annual report for nonprofits
An annual report is one of the most important communication tools a nonprofit has. While many people think of it as just a dry financial disclosure document, in reality, an annual report is a vibrant opportunity to tell your organization’s story. It’s a chance to demonstrate transparency, build trust with donors, inspire confidence among board members, and celebrate the lives changed through your mission.
For nonprofits using DonorPerfect fundraising CRM, the annual report also becomes a strategic tool. By pulling accurate data on giving history, donor retention, campaign outcomes, and program-related results, nonprofits can present a polished and compelling report to their stakeholders.
At its core, an annual report answers four key questions:
- How did we use the resources entrusted to us?
- What did we achieve together this year?
- How are we accountable to our community and supporters?
- Where are we headed next?
The sections below explore the major components of nonprofit annual reports, along with best practices and examples.