The New Donor Welcome Series Email Template Kit

The Fundraising Effectiveness Project reports that 55% of donors who give to your organization once won’t give again, which is why your organization’s new donor welcome series is one of the most important email campaigns you’ll ever create.

The New Donor Welcome Series Email Template Kit equips your organization to make a meaningful and lasting first impression, so that first gift ends up being just the start of a long and special relationship.


In this guide, you’ll find templates of all kinds including:

  • Thank-you emails by donor type
  • A social media invitation email
  • A volunteer and event invitation email
  • Gift impact update emails
  • A donor survey email template with questions
  • A “what’s ahead” email template