Data-Informed Planning for Fundraising Success

Build Your Nonprofit Strategic Plan with T. Clay Buck

Sustainable growth begins with a clear and consistent fundraising plan—and the most effective nonprofit strategic planning is guided by your donor data.

Written by nonprofit expert T. Clay Buck, CFRE, Data-Informed Planning for Fundraising Success shows you how to leverage the data insights in your nonprofit CRM to develop a nonprofit strategic plan that aligns your long-term goals with your everyday tactics. Learn the basics of good data hygiene, interpret the story behind your donors’ giving history, and set quarterly benchmarks for measuring success. Then, put it all together into one cohesive plan that outlines fundraising priorities and revenue goals, the near- and long-term actions that will get you there, and the stewardship touchpoints that will sustain your growth.

In your free workbook, you’ll find:

• A “Systems Thinking” approach to nonprofit strategic planning that highlights alignment
• Simple metrics for decoding your donor data, how to calculate them, and what they mean
• Interactive exercises to help you determine your organization’s unique goals and opportunities
• A nonprofit strategic plan template that you can customize to your organization’s specific needs