Nonprofit Email Marketing Checklist

A guide from DonorPerfect and Constant Contact

Nonprofit email marketing is one of the most powerful and cost-effective ways to connect with donors and drive fundraising results. Whether you’re managing communications or writing appeals yourself, strategic email outreach can build trust, inspire action, and grow long-term donor relationships.

This free checklist offers a complete system to help you plan, send, and optimize emails that resonate. From pre-send best practices to post-send performance tracking, you’ll get expert guidance backed by tools built into your donor management software.

You’ll learn how to:

• Craft high-performing emails using a pre-send checklist that improves engagement and results
• Streamline your outreach with donor segments, automation tools, and email templates built for nonprofits
• Track and interpret donor engagement metrics directly within DonorPerfect
• Strengthen deliverability, maintain compliance, and build donor trust over time with smart email practices

Whether you’re welcoming new donors, launching a campaign, or improving your overall communication strategy, this checklist from DonorPerfect and Constant Contact helps you send with purpose—and build stronger donor connections with every email.