Mailchimp
Category: Email + Text + Marketing
Country Availability: Canada, United States
Integration Type: Bi-Directional API
Send targeted, personalized Mailchimp emails using DonorPerfect donor data.
Overview
Send targeted, personalized Mailchimp emails using DonorPerfect donor data.
DonorPerfect automatically syncs donor records with email addresses to Mailchimp each night—no manual exports required. Key donor and gift details help you build and send timely campaigns in Mailchimp, while email activity is logged in DonorPerfect for a complete view of each donor’s engagement.
Benefits
- Continue using your existing Mailchimp account
- Eliminate manual exports and list uploads
- Reach the right supporters with more targeted email campaigns
- See email engagement on each DonorPerfect donor record
- Strengthen donor relationships with more relevant outreach and follow-up
Features
Automatic nightly data sync
Donor and gift details move from DonorPerfect to Mailchimp each night, keeping your audiences current
Audience building in Mailchimp
Create and manage targeted lists directly in Mailchimp using up-to-date donor data
Donor groups available for segmentation
DonorPerfect Flags appear as Mailchimp tags, so existing donor groups can be used without rebuilding lists
Email activity recorded in DonorPerfect
Email engagement is logged on each donor record for visibility and tracking
How data flows
DonorPerfect syncs key donor and gift data to Mailchimp each night so your team can build audiences and send campaigns. Available data fields vary based on your Mailchimp subscription. After emails are sent, Mailchimp engagement activity—including sends, opens, clicks, and unsubscribes—is logged in DonorPerfect.
Frequently Asked Questions
1. Do we need our own Mailchimp account?
2. Where does list management happen?
3. How do we get started with DonorPerfect and Mailchimp?