DonorPerfect Insights Beginner’s Guide

Segmented Communications for Smarter Targeting

If you knew more about each new donor as a person, how would that impact your engagement initiatives?

Your transformation starts by strengthening your donor engagement data with demographic information and financial indicators that illustrate your donors’ potential to support you.

We’ve created a step-by-step workbook to put your new plan into action.

What’s inside:

• Dos and don’ts for targeting and testing your desired donor segments
• Strategies for attracting, retaining, and reaching your targets
• A printable worksheet to align your team around growth goals