The Lapsed Donor Re-Engagement Guide

Mallory Erickson’s step-by-step guide to rebuilding connections without burnout

Your lapsed donors are your most valuable prospects—they just need an invitation to re-engage with your mission. Whether you’re looking to win back past supporters or build a solid year-round engagement strategy, The Lapsed Donor Re-Engagement Guide gives you a simple and effective framework to reconnect with donors who have fallen out of your regular giving cycle.

Developed by fundraising expert Mallory Erickson, this practical guide includes daily action steps, conversation prompts, and easy-to-use templates along with mindset coaching to help you approach donor outreach with confidence and alignment.

This guide will help you:

• Identify and prioritize high-potential lapsed donors
• Use warm, donor-centered outreach scripts that open doors
• Re-engage supporters through a structured 7-day plan
• Reframe your fundraising mindset, so you can accept “no” as an opportunity for redirection and deeper alignment