DonorPerfect Fundraising Growth Platform

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Monthly Giving
Marketing Kit

If you’ve followed the instructions in the Monthly Giving Starter Kit and now want to spread the word about your recurring donor program, this guide is for you. We’ll show you how to position your monthly giving program for visibility and success.

Creating your monthly giving program is only the beginning. Learn how you can promote and grow your program with this helpful Marketing Kit.

You’ll learn the best strategies to…

  • Story Icon
    Craft your story
  • Budget Icon
    Establish a budget
  • Grow Icon
    Ask low and grow
  • SetUp Icon
    Set up your monthly donor marketing plan
  • Copy Icon
    Write marketing copy donors will notice

Using these proven marketing techniques, your organization will have unprecedented abilities to…

  1. Prompt current donors to give monthly and attract new donors
  2. Retain your monthly donors
  3. Achieve increases in donors’ monthly gifts
Group Reviewing Monthly Giving Starter Kit

And increased donations aren’t the only benefit of strong marketing. We’ll also show you how to use DonorPerfect tools to…

  • Promote your Monthly Giving Program through email, direct mail, and social media
  • Segment your monthly donors to better understand their giving patterns
  • Engage monthly donors personally and make them an integral part of your overall communications plan

A monthly giving program can take your nonprofit to the next level– you just need to know how to market it.