Decoding Audience Data to Optimize Your Reach

By TopNonprofits

We all know that writing to your audience delivers the best results for your communications. But how do you KNOW that what you’re doing is working?

Gone are the days where communications’ return on investment is immeasurable. There are hundreds of tools – many of them come free with subscriptions you’re likely already paying for – and they’re just WAITING to give you all the statistics, feedback, and insight you could ever imagine.