The Digital Donor Thank-You Kit

Your Guide to Thanking and Retaining Online Donors

As online fundraising has made it easier for supporters to give, prompt and personalized stewardship is more important than ever. Fortunately, digital tools provide nonprofit fundraisers with creative ways to demonstrate gratitude, illustrate impact, and deepen connections with every type of supporter.

The Digital Donor Thank-You Kit has everything you need to build a digital donor stewardship strategy that supports your online fundraising efforts. From mapping donor journeys and segmenting supporters to automating stewardship workflows in your fundraising CRM, this guide provides practical guidance for engaging donors across email, phone, video, text, and social media.

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Inside, you’ll find:

• Strategies for building a digital thank-you plan that boosts retention and engagement
• Tips for choosing the appropriate channels for different donor types
• Best practices for email, phone, video, SMS, and social media thank-yous
• Guidance on using automation and AI to scale donor stewardship
• Ready-to-use templates for thanking donors across channels
  
  

With creativity and intention, every thank-you can deepen donor relationships and support long-term fundraising success.