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April 20, 2020 |
Set Up Your COVID-19 Relief Fund with These Nonprofit Crowdfunding Templates
Invite your supporters to help your nonprofit power through the coronavirus (COVID-19) pandemic. By leveraging crowdfunding tools designed for nonprofits, your organization can easily equip donors to serve as digital promoters for a day, a week, or however long you need them to.
3 Reasons to Choose Crowdfunding to Fuel Your Nonprofit’s COVID-19 Relief Fund
Donors can support your mission even while social distancing.
When donors set up a crowdfunding fundraiser for your organization’s COVID-19 relief fund, they don’t have to step one foot out the door to have a major impact! Everything’s done online, from page creation and fundraiser promotions to donation collection and thank-you messages.
Literally everyone is online right now.
Due to stay-at-home orders in place just about everywhere, it’s safe to say that most of your donors are more in tune with their social media feeds and email inboxes than ever before. That means your donors are even more likely to reach their family and friends when they send emails and publish social media posts promoting your COVID-19 relief fund crowdfunding campaign.
Crowdfunding campaigns can raise a lot of money.
Setting up a crowdfunding campaign with DonorPerfect takes minutes (Watch the video below and you’ll see!) and the outcome is the kind of revenue that would otherwise take weeks to raise with a generic fundraising campaign. According to DonorPerfect’s study of thousands of nonprofit crowdfunding gift records:
- The average amount a supporter raises through their own crowdfunding page is $568.
- The average donation to a crowdfunding campaign is $66 USD.
- Over 50% of people who receive an email about a crowdfunding campaign choose to donate.
That’s the power of banding together in your time of need! Now it’s time for you to get started on creating a crowdfunding campaign that’s dedicated to raising money for a COVID-19 Relief Fund that will enable you to continue your mission, employ your staff, secure your property and utilities, among other needs. Get started with DonorPerfect Crowdfunding.
Getting Set Up with DonorPerfect Crowdfunding
Here’s how easy it is to equip your supporters to raise on behalf of your nonprofit’s COVID-19 relief fund with DonorPerfect Crowdfunding.
- First, create your nonprofit’s crowdfunding page.
- Add a story, photos, and your fundraising goal (the amount you’ll need to cover supplies, services, utilities, payroll, etc. during the pandemic).
- Next, send a link to your organization’s crowdfunding page to your supporters and invite them to create their own fundraisers right from that page.
- Your supporters will share their fundraising pages with their social networks. (Note: With DonorPerfect Crowdfunding, you can maintain control over all individual fundraising pages associated with your nonprofit. That way, you can ensure all messaging authored by donors is in line with your standards.)
- All donations and donor information collected by your organization’s page and individual fundraising pages automatically flow right into your DonorPerfect CRM for heartfelt thank you emails and resolicitation down the line. No data entry needed!
Use these Templates to Recruit Your New Online Fundraisers
The people who care about your cause will be happy to ensure that your COVID-19 relief fund raíses enough money to sustain all who rely on your organization. Use the templates below to help them help you. Simply pop in your nonprofit’s name and crowdfunding campaign details and you’re set!
To Donors and Board Members
SUBJECT LINE: [FIRST NAME], could you help us raise money for [NONPROFIT NAME]’s COVID-19 Relief Fund?
HEADING: [NONPROFIT NAME] COVID-19 Relief Fund Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
BODY:
Dear [DONOR/BOARD MEMBER NAME],
I hope this message finds you well, and I wish you and your loved ones my very best during these challenging times.
These days, many of us feel as though everything is out of our control. That may be true, but I’m reaching out to see if you would be interested in coming together to do something that is possible even now: [YOUR CAMPAIGN PURPOSE].
Right now, the team at [NONPROFIT NAME] is working to ensure that our mission continues even as social distancing guidelines and restrictions have caused us to shift the way we operate.
If you’re able, we’d be honored if you’d help us raise money for our [NONPROFIT NAME] COVID-19 Relief Fund by creating a crowdfunding page and sharing it with your family and friends.
Our $XXXX goal will enable us to [CAMPAIGN PURPOSE].
The best part about crowdfunding is that you can help us a whole lot without even having to leave your house! All you have to do is:
- Set up your [NONPROFIT NAME] COVID-19 Relief Fund Crowdfunding Page through our organization here [LINK TO CROWDFUNDING CAMPAIGN PAGE]. (It only takes a minute!)
- Share your page with friends and family via email on [DATE].
- Share your page on social media platforms like Facebook, Twitter, and Instagram from [DATE] to [DATE].
[CREATE YOUR PAGE NOW]
Not sure what to say? Use the email and social media templates we’ve prepared for you in the attachments below.
Thank you, as always for being a part of our community. While the future feels uncertain, we’re confident that together, we can overcome anything.
Best,
[NAME]
[TITLE]
EXAMPLE EMAIL
To Schools
SUBJECT LINE: Here’s an online volunteer activity to bring the whole classroom together for good!
HEADING: [NONPROFIT NAME] COVID-19 Relief Fund Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
BODY:
Dear [TEACHER/ADMINISTRATOR NAME],
I hope this message finds you and your students well during these challenging times.
These days, many of us feel as though everything is out of our control. That may be true, but I’m reaching out to see if you and your students would be interested in coming together to do something that is possible even now: [YOUR CAMPAIGN PURPOSE].
As online volunteers, your students will use their online-savvy skills to raise money for the [NONPROFIT NAME] COVID-19 Relief Fund.
This dedicated fund will enable our organization to [CAMPAIGN PURPOSE].
Our [NONPROFIT NAME] COVID-19 Relief Fund fundraiser is a great way for your students to earn volunteer hours and an experience that will bolster their college applications. Best of all, they don’t have to step one foot out the door to make an impact!
All you have to do is:
- Invite your students to set up their [NONPROFIT NAME] COVID-19 Relief Fund crowdfunding page through our organization here. (It only takes a minute!)
- Tell them to share their page with friends and family via email on [DATE].
- Encourage them to also share their page on social media platforms like Facebook, Twitter, and Instagram from [DATE] to [DATE].
Students are welcome to use the handy email and social media post templates attached below.
If you have questions or would like to learn more about the campaign, please feel free to reach out to me.
Best,
[NAME]
[TITLE]
EXAMPLE EMAIL
Give These Email and Social Media Templates to Your Crowdfunders
Instead of hoping that your crowdfunding ambassadors will know what to say, give them these templates so they can get started spreading the word about your COVID-19 relief fund campaign right away.
In the email invitations above, you’ll want to give your crowdfunders email templates and social media captions and graphics that will help your campaign stand out on their social feeds. Be sure to attach these assets before you hit send.
If you’re already using DonorPerfect Crowdfunding, the individual pages your supporters create will automatically provide them with a designed email with a link to share. They’ll just need to drop in your text!
Email Template for Crowdfunders
SUBJECT LINE: Please support my [NONPROFIT NAME] COVID-19 Relief Fund fundraiser
BODY:
Hi there Family and Friends,
I’m raising money for [NONPROFIT NAME], a nonprofit organization dedicated to [MISSION].
I’m supporting the [NONPROFIT NAME] COVID-19 Relief Fund fundraiser because [THE REASON FOR YOUR CAMPAIGN].
Please consider giving to my fundraiser which ends on [DATE] by clicking on this link to my fundraising page.
Every amount helps! If you’re unable to donate at this time, I’d appreciate it if you’d share my page on social media or forward this email to people in your network.
Thank you so much!
Best,
[FIRST NAME]
EXAMPLE EMAIL
Social Media Templates for Crowdfunders
Provide your Giving Tuesday Ambassadors with an eye-catching image that shows just what you mean when you say your organization’s mission. Add a text overlay with a call to action like:
- Support my [NONPROFIT NAME] COVID-19 Relief Fund fundraiser!
- Join me in supporting [WHO/WHAT YOU’RE HELPING]!
- Give to [NONPROFIT NAME] COVID-19 Relief Fund fundraiser!
EXAMPLE POSTS
Crowdfunding Campaign Announcement
CAPTION: Hi Family and Friends, I’m launching a COVID-19 Relief Fund fundraiser for [NONPROFIT NAME], a nonprofit that [MISSION] during these challenging times. Please donate and share this post to help me reach my [$XXXX] fundraising goal by [DATE]! Donate here: [LINK]
EXAMPLE POST
Crowdfunding Campaign Update
CAPTION: Just [#] hours left to support my [NONPROFIT NAME] COVID-19 Relief Fund fundraiser for [NONPROFIT NAME]! Every little bit helps. Click this link to give: [LINK]
EXAMPLE POST
Crowdfunding Campaign Last Call
CAPTION: Hi Friends and Family! I’m only [$XXX] away from my [NONPROFIT NAME] COVID-19 Relief Fund goal. Your donation will support [WHO/WHAT THE ORGANIZATION HELPS] during these challenging times. Please give in these last couple hours if you can: [LINK]
EXAMPLE POST
Thank-You Email Template to All of Your Crowdfunding Ambassadors
Acknowledging the time, effort, and enthusiasm of all the supporters who took action and created fundraising pages for your campaign is vitally important, especially if you’re hoping they’ll do it again. Use this email template to let your organization’s crowdfunding ambassadors know just how much their participation means to you.
SUBJECT LINE: [NONPROFIT NAME] COVID-19 Relief Fund was a success thanks to YOU!
HEADING: Thank You!
BODY:
Hi [NAME],
Thank you for taking time out of your busy schedule to launch a fundraiser in support of our [NONPROFIT NAME] COVID-19 Relief Fund. Because of you, we were able to raise an incredible [$XX,XXX] in just 24 hours! That’s [$XX,XXX] over our goal of [$XX,XXX].
The passion and care of people like you keeps us going, and we hope we make you proud with how we pay these funds forward to benefit [WHO/WHAT YOU’RE HELPING] during these challenging times.
Keep an eye out for updates on the impact of this fundraiser in the coming months, along with other ways to get involved in helping us [YOUR MISSION].
Thank you again for your generous support. Our community can do anything because YOU are a part of it!
Best,
The Team at [NONPROFIT NAME]
EXAMPLE EMAIL
Engage Your Community Online with DonorPerfect
From DonorPerfect Crowdfunding to Constant Contact email marketing for nonprofits, a DonorPerfect subscription comes with everything you need to launch a successful crowdfunding campaign. Get a demo to learn more!
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