Art Nonprofit Achieves an 80% Donor Retention Rate
The Athenaeum of Philadelphia is an independent library and museum that engages members, scholars, and the interested general public to join in the cultural and intellectual life of Philadelphia and participate in historical, literary, and educational activities.
Situated at their National Historic Landmark, the Athenaeum protects, preserves, and celebrates collections of books, manuscripts, architectural drawings, photographs, and historic objects.
Partnering with DonorPerfect
By leveraging DonorPerfect’s capabilities, the Athenaeum streamlined its donor management processes, facilitating personalized communication and targeted engagement strategies. Robust features enable the institution to track donor interactions, analyze giving patterns, and tailor outreach efforts.
Impressive donor retention
The Athenaeum boasts an impressive 80.37% donor retention rate. This exceptional achievement highlights the institution’s dedication to cultivating meaningful donor relationships, in part by using DonorPerfect fundraising software.
Maintaining success
Sustaining engagement involves ongoing appreciation for donors of all levels, from first-time contributors to long-standing patrons. The organization emphasizes the importance of treating every donor with warmth and gratitude, regardless of their contribution size. Supported by the efficiency and effectiveness of DonorPerfect, this inclusive approach strengthens donor relationships and enhances retention rates.
Through its dedication to donor appreciation and community engagement, the Athenaeum continues to inspire and enrich the cultural landscape of Philadelphia, ensuring its legacy for generations to come.
Photography Credits: Jim Carroll
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