Enterprise-Level Direct Mail Segmentation
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Even in a the era of digital fundraising, direct mail continues to be an effective donor engagement tool for many nonprofits. In fact, over 80% of donors report that they respond to direct mail—and it’s gaining popularity among younger donors.*
To be effective, your mailing lists should be fine-tuned to target the right people with the right message. With DonorPerfect’s enterprise-level direct mail segmentation, it’s simple to manage even the most complex lists. Plus, its split mailing feature gives you the ability to A/B test your strategies so you’re always on top of what’s resonating most. The lists you create can be used to generate letters and envelopes or can be sent directly to a mail house.
*Source: Candid.
Segmentation features and benefits
Benefits
- Gain insight into your best-performing direct mail fundraising strategies
- Save time by segmenting complicated mailing lists for multiple mailings in one place
- Improve more data accuracy by utilizing your mailing list as a gift data import file
- Quickly manage recurring mailings, like newsletters, by reusing or modifying saved recipient criteria
Features
- Customize, modify, and save your mailing list segments and export fields via campaign templates
- Create segments and sub-segments of your mailing list based on criteria you set
- Analyze the success of your direct mail fundraising with built-in mailing campaign reports
- Calculate a more precise campaign revenue total with the option to include expenses in reports
- Perform A/B testing of an aspect of your campaign or exclude a percentage of recipients from your mailing using split mailing
I would recommend DonorPerfect definitely because it is a comprehensive kind of software that you can use not just to track your donors, but for hard data, interpretive data, and doing all the task work (associated) with being an organization that accepts donations.”
