What is nonprofit marketing software?

Nonprofit marketing software helps organizations attract, engage, and retain supporters through tools like email marketing, audience segmentation, campaign automation, analytics, and donor management. It provides a central hub for planning, delivering, and measuring communications across multiple channels.

How does DonorPerfect support nonprofit marketing?

DonorPerfect connects donor data with tools for email, text messaging, direct mail, segmentation, automation, personalized outreach, events, and reporting. Fundraising teams can use one connected system to identify audiences, coordinate campaigns, track engagement, and measure results.

How does nonprofit email marketing improve fundraising?

Email marketing helps nonprofits stay connected with donors through newsletters, fundraising appeals, event invitations, stewardship messages, and impact updates. Personalized, timely emails keep supporters engaged between gifts and can improve donor retention over time.

What is a donor engagement strategy?

A donor engagement strategy is a plan for building stronger relationships with supporters through consistent, personalized communication. It combines donor data, segmentation, stewardship, and outreach across multiple channels to encourage long-term involvement and giving.

Does DonorPerfect include nonprofit email marketing tools?

Yes. Every DonorPerfect subscription includes Constant Contact at no additional cost. Nonprofits can build targeted lists, use fundraising email templates, sync campaign activity, and track email engagement alongside donor data.

Does DonorPerfect integrate with Mailchimp?

Yes. DonorPerfect supports a Mailchimp integration at no additional integration cost. Organizations maintain their own Mailchimp subscription and can continue managing campaigns in Mailchimp while syncing donor information between the two platforms.

What is the difference between nonprofit marketing and fundraising communications?

Nonprofit marketing is the broader process of attracting, engaging, and retaining supporters. Fundraising communications are the messages that support that strategy, including appeals, newsletters, impact updates, event invitations, acknowledgments, and donor stewardship outreach.

Nonprofit Marketing Software & Email Tools

Image of a office desk with a laptop and notebook.

Power nonprofit marketing in one platform

Manage every stage of your nonprofit marketing strategy from one connected platform.

Email marketing

Send newsletters, fundraising emails, and campaign updates with Constant Contact—included with every DonorPerfect subscription.

Fundraising automation

Build dynamic lists and automatically send receipts, thank-you emails, reminders, and follow-up communications.

Multichannel campaigns

Reach supporters through personalized text messages, recorded videos, direct mail, and other preferred communication methods.

Fundraising communications

View every email, phone call, meeting, note, donation, and interaction in one complete donor timeline.

Campaign reportinG

Measure engagement, fundraising performance, and campaign success with reports you can customize and schedule.

Donation forms

Capture new supporters, online gifts, and monthly giving conversions through branded, mobile-friendly donation experiences.

Connect donor data with built-in email marketing

DonorPerfect includes Constant Contact, giving your team professional nonprofit email marketing tools at no additional cost.
Organizations using DonorPerfect with Constant Contact see 31% higher open rates and 2.1x higher click-through rates than the nonprofit average.

Person looking at constant contact email template

Use built-in tools to create and improve every campaign:

Build targeted email lists using current donor data
Access 30+ free email templates for DonorPerfect users
Send appeals, stewardship emails, newsletters, and event updates
Personalize messages for different donor segments
Sync email opens and clicks with individual donor records
Track email engagement alongside giving history

EXPLORE EMAIL TOOLS

DonorPerfect Integration: DP Text messaging

Coordinate donor outreach across channels

In DonorPerfect, every interaction updates the appropriate donor record, giving your team the context they need—and your donors the relationship they deserve.

Track communication preferences and outreachin one place:

Event invitations and updates
Email marketing campaigns
Fundraising text messages
Fundraising video messages
Direct mail fundraising

Personalize fundraising communications at scale

Send fundraising communications that reflect each donor’s interests, history, and relationship with your organization.

Automatically update lists based on criteria such as:

Custom fields unique to your organization
New and lapsed donors
Monthly giving and major donors
Giving and volunteer history
Event and campaign participation

DonorPerfect Integration: Constant Contact Email

Automate consistent donor communications

Automate fundraising communications so donors receive timely, personalized outreach while your staff focuses on building relationships.

Save time with automatic workflows and outreach:

Engage new and lapsed donors
Thank supporters and send receipts
Send follow-ups and reminders
Notify staff of major gifts

EXPLORE AUTOMATION

DonorPerfect nonprofit CRM dashboard displaying fundraising analytics, donor retention metrics, donor scoring, and giving trends to help nonprofits improve donor relationships and fundraising performance.

Measure fundraising ROI and performance

With customizable reports and dashboards, you’ll know what’s working, where donors are responding, and how to make every campaign more effective.

Track what matters most to your mission:

Donor engagement
Donor retention
Campaign performance
Revenue and ROI

EXPLORE REPORTING

Build a stronger nonprofit marketing strategy

Sharpen your nonprofit marketing strategy, improve donor engagement and retention, automate key workflows, and discover new fundraising ideas.

You Can Do It: Scaling Up in Tough Times

The question is: what does it take to grow in the current moment? Joan Garry and Glennda Testone have been …

DAFpay

With DAFpay, donors can recommend a grant from their DAF as part of your online giving experience. That makes it …

Protect the Spark: Creating digital giving experiences that delight donors from the first gift

Get actionable strategies to protect the spark of generosity, delight your donors, and inspire more supporters to take the next …

Donor Segmentation Tips: How to Grow a Healthier Email List

Turn supporter data into more relevant outreach and stronger donor engagement Your nonprofit email list is constantly changing. New supporters …

First-Time Donor Segmentation: How to Nurture New Supporters

Use donor segmentation to engage new donors with relevant stewardship across every channel A first gift tells you something important …

The Nonprofit Resilience Gap: G2 Study Finds Fundraising Strategy Isn’t the Problem—Execution Is

There is a clear gap between fundraising strategy and the systems that support it. Nonprofit leaders have spent years navigating …

See why nonprofits choose DonorPerfect

DonorPerfect solves problems like scattered donor data, manual entry, donor communication gaps, and reporting struggles by providing a unified, cloud-based platform for managing donations, building relationships, streamlining communications with Constant Contact, and generating powerful reports.”

– Eric Fleming, Director of Development, Society of St. Vincent de Paul – Madison

Schedule your free DonorPerfect demo

Explore our top-rated fundraising software with a member of our team.

First Name(Required)

Last Name(Required)

Organization(Required)

Email(Required)

State/Province(Required)

Number of Constituents(Required)

Tell us about your needs

Role

Untitled

NONPROFIT MARKETING SOFTWARE

Nonprofit marketing and donor outreach