SMS marketing allows nonprofits to send text messages directly to supporters’ mobile phones. Organizations use nonprofit text messaging to communicate quickly, increase donor engagement, and drive action during fundraising campaigns and events.

Nonprofits commonly use SMS for:

• Fundraising campaign reminders
• Event registration and attendance updates
• Volunteer recruitment messages
• Emergency or urgent campaign alerts
• Recurring giving reminders
• Donor thank-you messages
• Peer-to-peer fundraising outreach

Because text messages are typically opened promptly, SMS can help nonprofits connect with supporters in real time.

SMS fundraising enables nonprofits to complement email and social media outreach with faster, more direct communication. Text fundraising works especially well for time-sensitive campaigns and high-engagement donor communications.

Benefits of nonprofit SMS marketing include:

• Driving traffic to online donation forms
• Sharing campaign progress updates in real time
• Sending personalized reminders and follow-ups
• Increasing event participation and attendance
• Reaching supporters on their preferred devices
• Supporting multichannel fundraising campaigns

Many nonprofits use SMS alongside email marketing to create a more connected donor experience.

DonorPerfect customers in the United States can add SMS marketing to their Constant Contact digital marketing plan to create and manage text campaigns alongside email outreach. This add-on helps nonprofits engage supporters across multiple communication channels while keeping outreach simple and organized.

With Constant Contact SMS marketing, nonprofits can:

• Send text campaigns to segmented supporter lists
• Promote online giving campaigns and events
• Schedule messages in advance
• Track clicks and engagement
• Coordinate email and SMS outreach together
• Manage communications from one platform

SMS stands for Short Message Service and refers to standard text-only messages. MMS stands for Multimedia Messaging Service and allows organizations to send images, graphics, GIFs, or other media alongside text.

SMS:

• Text-only content
• Shorter: 160 characters per message
• Delivery requires cellular connection

MMS:

• Text and multimedia content
• Longer: 1,600 characters per message
• Delivery requires data connection

Constant Contact offers SMS only at this time.

10DLC stands for 10-digit long code messaging. It is a carrier-approved messaging system designed to help organizations send compliant, trustworthy text messages at scale.

For nonprofits, 10DLC helps:

• Improve message deliverability
• Reduce spam filtering
• Build supporter trust
• Support compliance with carrier and TCPA regulations
• Create a more reliable donor communication experience

SMS marketing helps nonprofits reach supporters quickly and effectively. With open rates as high as 98%, text messaging can help organizations increase visibility and encourage faster action during fundraising campaigns.

Text messaging for nonprofits can support:

• Higher engagement during campaigns
• Faster donor responses
• Increased online donation traffic
• Better event attendance
• More personalized supporter communication
• Stronger multichannel fundraising strategies

For many nonprofits, SMS works best when paired with email marketing and online donation forms as part of a connected fundraising system.

U.S. nonprofits using DonorPerfect can add SMS marketing to their Constant Contact plan for as little as $29 USD/month. 

Contact our team for pricing and to start connecting with more supporters today.