Nonprofit Technology & Fundraising Blog

February 17, 2025

Create Your Donor Journey Roadmap

A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone. You travel the same path together, have plenty of time for conversation, and make stops that later become fond memories. Planning a road trip is ...

Donor Journeys: What They Are & How To Personalize Them

Donor journeys have become a hot topic among nonprofit professionals. Are fundraisers putting their donor prospects in a box with these predetermined giving paths? Are the paths customizable enough to accommodate a wide range of giving preferences? Though th...

The Psychology Behind Donor Journeys: How to Read Donor Behavior

Co-authored by Cherian Koshy, CFRE, and Christy Smaglio, DonorPerfect With 97% of today’s donors citing impact as their main reason for giving, understanding the donor journey is key to inspiring transformative change. Mapping out your organization’s dono...