Navigating the year-end giving surge is a thrilling challenge, not only for fundraising professionals, but also donors choosing how to make their tax-deductible contributions. DonorPerfect clients report seeing 4.7% of the entire year’s contributions flow in between December 29 and 31, so it makes sense to share your year-end appeals up until the very last Read More »
Yes, but only when you pair it with your human creativity! The rise of generative AI – that is, artificial intelligence that is capable of creating text, images, and other media – can offer fundraisers and nonprofits a much needed assist during the busy year-end giving season. It’s totally tempting to just tell the AI Read More »
Year-end giving campaigns hold a special place in the hearts of nonprofits and donors alike. At their core, these campaigns are intimately tied to the holiday season, evoking feelings of generosity, gratitude, and goodwill. Positioned as the unofficial kickoff to the year-end giving season, Giving Tuesday falls on the Tuesday following Thanksgiving in the United Read More »
Texting is a surefire way to ensure your message is received, with 90% of messages being read within 3 minutes of being sent. That’s why more and more nonprofits are leveraging fundraising software and integrations that allow them to text donors, often called text-to-give tools, especially on Giving Tuesday when it’s important to act fast Read More »
Finding high-net-worth donors who share your vision is the key to achieving your nonprofit’s greatest goals, especially as wealthy constituents are rushing to make their tax-deductible gifts at year-end. Of course, generating more funds for your mission sounds great, but who exactly are these donors and how can your organization justify spending time on a Read More »
All of your fundraising work is done, and you’ve made it to the end of the year. Congratulations! While you’ve certainly earned a break, don’t forget about one of the most important aspects of fundraising: reporting. Reviewing your donation numbers will help drive your strategy next year, and you can use your data to share Read More »
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