Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation. Each generation brings different experiences, values, and Read More »
Most nonprofits understand the importance of fundraising, but they often overlook a crucial aspect of the process: expressing gratitude to their donors. Thanking your donors is not just a one-time event; it should be an ongoing practice that is integrated into your organization’s culture. In this blog post, we will explore 26 remarkable techniques to Read More »
There are plenty of reasons why nonprofit organizations approach major donors with caution – specifically high net worth individuals (HNWI), or even billionaires like Bill Gates. While it is true that spending time and energy on these monumental gifts can give pause to newer and smaller nonprofits, it isn’t as scary as fundraisers once thought. Read More »
Nonprofit storytelling isn’t a “nice-to-have,” it’s a fundamental part of your work. Your organization’s powerful stories are the foundation of your identity, showing who you are as people, what you do to make a difference in your community, and what makes you unique to other nonprofits doing similar work. These stories provide a narrative that Read More »
When new and returning donors hear about an upcoming fundraising effort, what are the messages that matter most to them, and how do you reinforce them? While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. Read More »
“As a result of our collaboration and learning, we are convinced that today we have a problem in the way we fund nonprofits.” -Presidents and staff of the Ford, Hewlett, MacArthur, Open Society, and Packard Foundations in a letter to peer philanthropists Many donors, grantmaking organizations, and people who are passionate about the causes that Read More »
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