Stay the Course: Individual Giving Tactics for Changing Times

If your experience was anything like mine, you met a lot of new classmates in middle school. The people you became friends with were those you had something in common with, saw regularly, enjoyed learning more about, wanted to get more involved with, and spent time with. Donor engagement is a lot like that! It starts with a first encounter and grows from there – if it’s properly nurtured. The relationship develops based on the donor’s interests, your mission, the ways you interact, and how and when you follow through. You stick with good friends through thick and thin. Similarly, successful nonprofits stay with their donors through all circumstances – even in challenging times. The organizations that remain consistent will emerge from difficult periods with loyal donors who are grateful we continued to engage them, even if their giving shifted in the short term.