Historic Library and Museum Achieves an 80% Donor Retention Rate
The Athenaeum of Philadelphia is an independent library and museum that engages members, scholars, and the interested general public to join in the cultural and intellectual life of Philadelphia and participate in historical, literary, and educational activities.
Situated at their National Historic Landmark, the Athenaeum protects, preserves, and celebrates collections of books, manuscripts, architectural drawings, photographs, and historic objects.
Challenge
Cultivating long-term donor relationships across all giving levels
The Athenaeum relies on donor support to sustain its mission and care for its collections. The team needed a better way to manage donor information, personalize communication, and improve stewardship strategies for both new and long-time supporters.
Solution
Streamlined donor engagement with DonorPerfect
By partnering with DonorPerfect, the Athenaeum gained a centralized system to track donor interactions, analyze giving patterns, and segment outreach. With efficient tools to personalize appeals and acknowledgments, they could focus on building meaningful connections without the burden of manual processes.
Through personalized outreach and consistent donor stewardship supported by DonorPerfect, the Athenaeum maintains a donor retention rate of 80.37%.
Key results
- Achieved an above-industry-average donor retention rate
- Personalized outreach strategies based on donor behavior
- Improved engagement of first-time and long-time donors
- Streamlined donor management that supports long-term sustainability
Lasting impact
With DonorPerfect supporting their donor engagement strategy, the Athenaeum continues to deepen relationships and preserve Philadelphia’s cultural heritage. By valuing donors at every level, they maintain an outstanding retention rate and ensure that their legacy thrives for generations to come.
Photography Credits: Jim Carroll
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