Donor Engagement

Donor Engagement

Donor engagement tools and techniques

Take fundraising from transactional to transformational

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Donor engagement goes far beyond financial contributions. It’s a commitment to building a community of dedicated supporters who share passion and vision. Authentic connections foster trust, loyalty, and a shared sense of purpose that propels causes forward. 

Intentional fundraising, like sending the right message through the right medium and personalized stewardship that leaves a lasting impression, allows nonprofits to deliver powerful and transformative mission impact.

Lady walking and reading message on phone

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Donor engagement strategies to implement today

Client Success Story - Youth Mentoring Partnership

Client Success Story – Youth Mentoring Partnership

Youth Mentoring Partnership is closing the mentoring gap with grit, gratitude, and goal-setting. With support from DonorPerfect, they’ve turned grit …
Client Success Story - HMS School

Client Success Story – HMS School

HMS School for Children with Cerebral Palsy has a legacy of redefining education and therapy. Learn how this nonprofit uses …
Client Success Story - SpeakUp!

Client Success Story – SpeakUp!

SpeakUp helps teens and trusted adults connect through honest conversation. DonorPerfect helps them grow their impact and deepen donor relationships …

Keep donors invested with intentional tools

Invite

Allow potential donors to get involved as soon as they feel compelled with giving portals that are easy to access.

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THANK

Express gratitude when donors make an impact through a financial contribution.

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Engage

Build relationships with donors by continuing the conversation throughout the donor lifecycle.

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Retain

Keep donors involved and interested in the cause by caring for them.

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OPTIMIZE

Send targeted emails to ideal donor groups and use analytics to measure their effectiveness.

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UPDATE

Automatically update donor records with new address information to improve mail response.

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ORGANIZE

Keep track of all donor touchpoints, including emails sent or received from a different address.

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DELEGATE

Meet critical deadlines by scheduling and assigning donor follow-up tasks with a due date.

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Boost your fundraising skills with nonprofit blogs

Tammy Zonker on How to Retain Major Donors

Tammy Zonker on How to Retain Major Donors

From First Gift to Forever Partner Written by major gift strategist Tammy Zonker, President of Fundraising Transformed and the Modern …
Tammy Zonker on How to Upgrade Major Donors 

Tammy Zonker on How to Upgrade Major Donors 

Inspiring the Next Big Gift with Confidence and Care Written by major gift strategist Tammy Zonker, President of Fundraising Transformed …
Tammy Zonker on How to Attract Major Donors 

Tammy Zonker on How to Attract Major Donors 

Building Relationships That Spark Transformational Giving Written by major gift strategist Tammy Zonker, President of Fundraising Transformed and the Modern …

Fine-tune your strategy with fundraising resources

Frequently Asked Questions

1. What is donor engagement?


2. What is the difference between donor engagement, donor retention, and fundraising communications?


3. What is multichannel fundraising?


4. How should a nonprofit measure donor engagement?


5. What are some common challenges in donor engagement?


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