Donor Engagement

Donor Engagement

Donor engagement tools and techniques

Take fundraising from transactional to transformational

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Donor engagement goes far beyond financial contributions. It’s a commitment to building a community of dedicated supporters who share passion and vision. Authentic connections foster trust, loyalty, and a shared sense of purpose that propels causes forward. 

Intentional fundraising, like sending the right message through the right medium and personalized stewardship that leaves a lasting impression, allows nonprofits to deliver powerful and transformative mission impact.

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Donor engagement strategies to implement today

Major Gifts with Meaning Building Trust Through Human-Centered Fundraising

Major Gifts with Meaning Building Trust Through Human-Centered Fundraising

Learn how to evolve from managing portfolios to curating donor journeys grounded in shared values, emotional resonance, and authentic partnership …
Client Success Story - Youth Mentoring Partnership

Client Success Story – Youth Mentoring Partnership

Youth Mentoring Partnership is closing the mentoring gap with grit, gratitude, and goal-setting. With support from DonorPerfect, they’ve turned grit …
Client Success Story - HMS School

Client Success Story – HMS School

HMS School for Children with Cerebral Palsy has a legacy of redefining education and therapy. Learn how this nonprofit uses …

Keep donors invested with intentional tools

Invite

Allow potential donors to get involved as soon as they feel compelled with giving portals that are easy to access.

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THANK

Express gratitude when donors make an impact through a financial contribution.

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Engage

Build relationships with donors by continuing the conversation throughout the donor lifecycle.

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Retain

Keep donors involved and interested in the cause by caring for them.

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OPTIMIZE

Send targeted emails to ideal donor groups and use analytics to measure their effectiveness.

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UPDATE

Automatically update donor records with new address information to improve mail response.

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ORGANIZE

Keep track of all donor touchpoints, including emails sent or received from a different address.

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DELEGATE

Meet critical deadlines by scheduling and assigning donor follow-up tasks with a due date.

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Engaging Major Donors: Multichannel Strategies Using Your Nonprofit CRM

Engaging Major Donors: Multichannel Strategies Using Your Nonprofit CRM

Major gift fundraising requires more than intention. It demands a strategic approach to engaging donors at the right time and …
Boost Online Giving with Mobile-Friendly Donation Forms

Boost Online Giving with Mobile-Friendly Donation Forms

Nearly 80% of donors abandon donation forms before completing their gift, but your form doesn’t have to be one of …
How to Practice Donor Conversations With AI

How to Practice Donor Conversations With AI

Most fundraisers have experienced that moment where a conversation with a donor felt more like a test than a connection …

Fine-tune your strategy with fundraising resources

Frequently Asked Questions

1. What is donor engagement?


2. What is the difference between donor engagement, donor retention, and fundraising communications?


3. What is multichannel fundraising?


4. How should a nonprofit measure donor engagement?


5. What are some common challenges in donor engagement?


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