Donor Engagement

Donor Engagement

Better donor relationships yield better fundraising results

Take fundraising from transactional to transformational

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Donor engagement goes far beyond financial contributions. It’s a commitment to building a community of dedicated supporters who share passion and vision. Authentic connections foster trust, loyalty, and a shared sense of purpose that propels causes forward. 

Intentional fundraising, like sending the right message through the right medium and personalized stewardship that leaves a lasting impression, allows nonprofits to deliver powerful and transformative mission impact.

Lady walking and reading message on phone

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Donor engagement strategies to implement today

Client Success Story - Youth Mentoring Partnership

Client Success Story – Youth Mentoring Partnership

Youth Mentoring Partnership is closing the mentoring gap with grit, gratitude, and goal-setting. With support from DonorPerfect, they’ve turned grit …
Client Success Story - HMS School

Client Success Story – HMS School

HMS School for Children with Cerebral Palsy has a legacy of redefining education and therapy. Learn how this nonprofit uses …
Client Success Story - SpeakUp!

Client Success Story – SpeakUp!

SpeakUp helps teens and trusted adults connect through honest conversation. DonorPerfect helps them grow their impact and deepen donor relationships …

Donor engagement starts with intentional processes

Invite

Allow potential donors to get involved as soon as they feel compelled with giving portals that are easy to access.

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THANK

Express gratitude when donors make an impact through a financial contribution.

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Engage

Build relationships with donors by continuing the conversation throughout the donor lifecycle.

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Retain

Keep donors involved and interested in the cause by caring for them.

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OPTIMIZE

Send targeted emails to ideal donor groups and use analytics to measure their effectiveness.

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UPDATE

Automatically update donor records with new address information to improve mail response.

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ORGANIZE

Keep track of all donor touchpoints, including emails sent or received from a different address.

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DELEGATE

Meet critical deadlines by scheduling and assigning donor follow-up tasks with a due date.

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Go from raising funds to building partners

6 Ways Nonprofits Can Use Text Fundraising Effectively

6 Ways Nonprofits Can Use Text Fundraising Effectively

By Jessica Kottkamp, Constant Contact VP of Partner Marketing In the fast-paced digital landscape, nonprofits must find effective ways to …
How to Communicate with Grantmakers: A Guide for Grant Writers

How to Communicate with Grantmakers: A Guide for Grant Writers

Grant funding is more competitive than ever. While nearly 90% of nonprofits plan to apply for foundation or government support, …
Workplace Giving and Matching Donations: How to Turn Payroll into Philanthropy

Workplace Giving and Matching Donations: How to Turn Payroll into Philanthropy

According to our partners at Double the Donation, over 65% of Fortune 500 companies offer matching donation programs, resulting in …

Guides for better donor engagement habits

Frequently Asked Questions

1. What is donor engagement?


2. What is the difference between donor engagement, donor retention, and fundraising communications?


3. What is multichannel fundraising?


4. How should a nonprofit measure donor engagement?


5. What are some common challenges in donor engagement?


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