Donor Retention

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Turning One-Time Giving Into Long-Term Partnership

Donor Retention Strategies for Nonprofits

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It is vital for nonprofits to have a strategy for sustainable giving leading to growth.

Donor retention techniques help organizations focus on existing donors and avoid donor attrition. Keeping loyal givers will help organizations build a base of contributors who are committed to the cause. This allows a nonprofit to see beyond giving trends.

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Donor retention takes awareness and planned focus.

By finding donors who align with the mission, and creating relationships that are not transactional, a donor will become loyal and transformational. An organization’s ability to retain donors will not only lead to budget stability, but the amplification of impact.

Watch & Learn: Tips and Tricks for Donor Retention

New, Current, and Lapsed: Why You Need Different Donor Journeys

New, Current, and Lapsed: Why You Need Different Donor Journeys

Learn how to build effective donor journeys and track them using DonorPerfect fundraising software …
Nonprofit Expert Episode 22: How to Personalize Donor Journeys

Nonprofit Expert Episode 22: How to Personalize Donor Journeys

Learn how to improve donor retention, drive lifetime value, and create meaningful connections …
The Truth About Low Donor Retention and What You Can Do About It

The Truth About Low Donor Retention and What You Can Do About It

0:01   About load donor retention and what you can do about it. Before we get started, I have just a …

Increase Donor Retention Rates with DonorPerfect

Use the Right Tools to Build Strong Relationships and Retain Donors

How to Grow Your Nonprofit with Corporate Giving and Company Donations

How to Grow Your Nonprofit with Corporate Giving and Company Donations

Your guide to securing corporate donations, sponsorships, and long-term giving partnerships Corporate giving is no longer just a line item …
Prize Drawing Ideas to Make Your Nonprofit Giveaway a Success

Prize Drawing Ideas to Make Your Nonprofit Giveaway a Success

Creative ways to inspire giving and build donor excitement Hosting a prize drawing is more than just giving away a …
How to Engage Your Nonprofit Board in Fundraising and Major Gifts

How to Engage Your Nonprofit Board in Fundraising and Major Gifts

Transform Your Nonprofit Board Into a Fundraising Powerhouse Your nonprofit’s board members are more than just decision-makers—they are ambassadors, advocates, …

Boost Donor Retention With These Guides

Your Donor Retention Toolkit

Your Donor Retention Toolkit

Before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who …
4 Strategies to Build Multichannel Donor Relationships

4 Strategies to Build Multichannel Donor Relationships

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere.They give online through your website and emails …
Giving Tuesday Cheat Sheet

The Giving Tuesday Cheat Sheet

Last year, 34 million people and 100 countries participated in Giving Tuesday. When the big day is over, more than …

Frequently Asked Questions

1. What is donor retention?


2. Why is donor retention important for nonprofit organizations?


3. How should an organization calculate retention rate?


4. How can a nonprofit improve donor retention rates?


Get Your Donor Retention Toolkit

Discover the metrics to determine your retention rate and what it takes to turn your one-time donors into lifetime supporters.