Donor Retention

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Turning One-Time Giving Into Long-Term Partnership

Donor Retention Strategies for Nonprofits

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It is vital for nonprofits to have a strategy for sustainable giving leading to growth.

Donor retention techniques help organizations focus on existing donors and avoid donor attrition. Keeping loyal givers will help organizations build a base of contributors who are committed to the cause. This allows a nonprofit to see beyond giving trends.

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Donor retention takes awareness and planned focus.

By finding donors who align with the mission, and creating relationships that are not transactional, a donor will become loyal and transformational. An organization’s ability to retain donors will not only lead to budget stability, but the amplification of impact.

Watch & Learn: Tips and Tricks for Donor Retention

New, Current, and Lapsed: Why You Need Different Donor Journeys

New, Current, and Lapsed: Why You Need Different Donor Journeys

Learn how to build effective donor journeys and track them using DonorPerfect fundraising software …
Nonprofit Expert Episode 22: How to Personalize Donor Journeys

Nonprofit Expert Episode 22: How to Personalize Donor Journeys

Learn how to improve donor retention, drive lifetime value, and create meaningful connections …
The Truth About Low Donor Retention and What You Can Do About It

The Truth About Low Donor Retention and What You Can Do About It

0:01   About load donor retention and what you can do about it. Before we get started, I have just a …

Increase Donor Retention Rates with DonorPerfect

Use the Right Tools to Build Strong Relationships and Retain Donors

How to Create Successful Donor Journeys Using Donor Management Software

How to Create Successful Donor Journeys Using Donor Management Software

A successful donor journey isn’t just about securing a single donation—it’s about fostering long-term relationships. Nonprofits that map out intentional, …
Create Your Donor Journey Roadmap

Create Your Donor Journey Roadmap

A Step-by-Step Guide to Crafting Effective Donor Journeys A road trip is an excellent way to get to know someone …
The Psychology Behind Donor Journeys: How to Read Donor Behavior

The Psychology Behind Donor Journeys: How to Read Donor Behavior

Co-authored by Cherian Koshy, CFRE, and Christy Smaglio, DonorPerfect With 97% of today’s donors citing impact as their main reason …

Boost Donor Retention With These Guides

Your Donor Retention Toolkit

Your Donor Retention Toolkit

Before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who …
4 Strategies to Build Multichannel Donor Relationships

4 Strategies to Build Multichannel Donor Relationships

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere.They give online through your website and emails …
Giving Tuesday Cheat Sheet

The Giving Tuesday Cheat Sheet

Last year, 34 million people and 100 countries participated in Giving Tuesday. When the big day is over, more than …

Frequently Asked Questions

1. What is donor retention?


2. Why is donor retention important for nonprofit organizations?


3. How should an organization calculate retention rate?


4. How can a nonprofit improve donor retention rates?


Get Your Donor Retention Toolkit

Discover the metrics to determine your retention rate and what it takes to turn your one-time donors into lifetime supporters.