Year-end fundraising with DonorPerfect
The DonorPerfect team is here to set you up for year-end success. Need a cheat sheet, planning tools, walkthroughs, or other resources? You’re in the right place.
Streamline your Giving Tuesday strategy with DonorPerfect*
*Every DonorPerfect plan comes with a Constant Contact digital marketing account, so you can send targeted Giving Tuesday communications (including emails and text messages) and easily measure their success. With this integration, our users see 180% more email engagement than using Constant Contact alone!
Plan around your donors’ natural giving rhythms
We took inspiration from the donor engagement cycle and plotted your year-end fundraising course so it feels natural for you and your supporters. By the time you get to the solicitation
Phase 1: Planning, identification, and acquisition
Get a head start by prepping your database, getting your mailing lists ready, and acquiring new donors who will support your mission at calendar year-end.
Phase 2: Qualification and cultivation
There’s so much to know about your donors – why they choose to support you, what motivates them to give, and their capacity to make a difference for your mission. Now’s the time for your donors to learn about the wonderful things you do for your community, too.sion at calendar year-end.
Phase 3: Solicitation
We like to think of asks as invitations to become part of your mission. With the right messages, who wouldn’t want to join your team in your quest for a better world?
Phase 4: Stewardship and Review
The first step to retaining your year-end donors is showing appreciation! Make sure to get out timely thank-yous, review your year-end results while your memory is still fresh, and take some time to celebrate all of your hard work.
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