Tips + Templates
How to Launch a Giving Tuesday Crowdfunding Campaign
Every day, people all over the world set up crowdfunding campaigns to support all kinds of people, causes, and organizations. Why not leverage the power of crowdfunding for your organization on the most philanthropic social media holiday of the year?
By creating a Giving Tuesday Ambassador Program, you can empower all the people who support your cause to raise money on your organization’s behalf through crowdfunding. Here’s how you can quickly and easily build a community around your Giving Tuesday campaign that will accelerate its success.
Set Up a Crowdfunding Page for Your Organization
Forget about GoFundMe. Crowdfunding tools like DonorPerfect Crowdfunding are specially designed for nonprofits, so the differences between the two will certainly matter to you. DonorPerfect Crowdfunding enables your organization to:
- Invite donors to create their own fundraisers right from your campaign page
- Monitor giving on organization and donor pages with a progress meter
- Collect and record all donor data from organization and individual fundraisers for resolicitation
- Automatically send gift and donor data into DonorPerfect through its full integration
Watch How It Works
Learn More About DonorPerfect Crowdfunding
Promote Your Giving Tuesday Ambassador Program with These Email Templates
Invite your supporters to power your Giving Tuesday campaign by serving as digital promoters for your organization for a day. The templates below are tailored to several types of people who care about your cause all year long.
Get set the easy way by requesting your free Giving Tuesday templates kit. Click here and we’ll send all the templates you need before, on, and beyond the big day right to your inbox!
Giving Tuesday Ambassador Invitations
To: Board Members
Subject Line: Be a [CAMPAIGN NAME] [Example: Giving Foods-Day] Ambassador: Here’s Your Crowdfunding Kit!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
Dear [BOARD MEMBER NAME] [Example: Mary],
We’d be honored if you would join us in spreading the word as a [CAMPAIGN NAME] [Example: Giving Foods-Day] Ambassador. From board members like you to our donors and students in the area, we’re inviting members of our community to help us raise money on Giving Tuesday through our crowdfunding campaign.
Want to help us reach our [$XXXX] [Example: $10,000] [CAMPAIGN NAME] [Example: Giving Foods-Day] goal? All you have to do is:
- Set up your [CAMPAIGN NAME] [Example: Giving Foods-Day] crowdfunding page through our organization here [Tip: Link to your Organizations crowdfunding page here]. (It only takes a minute!)
- Share your page with friends and family via email on Giving Tuesday, November 30th.
- Share your page on social media platforms like Facebook, Twitter, and Instagram on Giving Tuesday, November 30th.
Not sure what to say?
Use the handy email and social media templates we’ve prepared just for you in the attachments below.
Thank you for contributing to our [CAMPAIGN NAME] [Example: Giving Foods-Day] success!
Best,
[NAME] [Example: The Team at Coral Acres Food Pantry]
To: Donors
Subject Line: Be a [CAMPAIGN NAME] [Example: Giving Foods-Day] Ambassador: Here’s Your Crowdfunding Kit!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
Dear [Example: Chelsea],
We’d be honored if you’d help us raise money on Giving Tuesday through our [CAMPAIGN NAME] [Example: Giving Foods-Day] crowdfunding campaign. The more money we’re able to raise together, the more [GOAL] [Example: families we can feed] this holiday season and beyond!
Want to help us reach our [$XXXX] [Example: $10,000] [CAMPAIGN NAME] [Example: Giving Foods-Day] goal? All you have to do is:
- Set up your [CAMPAIGN NAME] [Example: Giving Foods-Day] crowdfunding page through our organization here [Tip: Link to your Organizations crowdfunding page here]. (It only takes a minute!)
- Share your page with friends and family via email on Giving Tuesday, November 30th.
- Share your page on social media platforms like Facebook, Twitter, and Instagram on Giving Tuesday, November 30th.
Not sure what to say?
Use the handy email and social media templates we’ve prepared just for you in the attachments below. [Tip: Dont forget to attach the email and social media templates designed to equip your donors to launch their campaign. Find them on the page “Social Media”]
Thank you for contributing to our [CAMPAIGN NAME] [Example: Giving Foods-Day] success!
Best,
[NAME] [Example: Jessica Smith]
[TITLE] [Example: Development Director at Coral Acres Food Pantry]
To: Schools
Subject Line: Your students are invited to become Giving Tuesday Ambassadors for an awesome cause!
[CAMPAIGN NAME] at [ORGANIZATION NAME]
Benefiting [LIST WHO/WHAT YOU’RE HELPING HERE]
[EXAMPLE: Giving Foods-Day at Coral Acres Benefiting Families in Need in Our Community]
Dear [TEACHER / ADMINISTRATOR NAME] [Example: Ms. Fitzpatrick],
On behalf of [ORGANIZATION NAME] [Example: Coral Acres Food Pantry], I’m writing to you to see if you and your students would be interested in joining our Junior Ambassador Program for Giving Tuesday, a social media holiday centered around giving back. This year, it takes place on November 30th.
Our [CAMPAIGN NAME] [Example: Giving Foods-Day] fundraiser is a great way for them to earn volunteer hours and experience that will bolster their college applications by serving as Junior Ambassadors.
The more money we’re able to raise with the help of your students, the more [CAMPAIGN MISSION] [Examples: families we can feed in our community] this holiday season and beyond!
What’s [CAMPAIGN NAME] [Example: Giving Foods-Day]?
[Talk about your CAMPAIGN MISSION, FUNDRAISING GOAL, and WHO/WHAT YOU WILL HELP] [Example: Through our Giving Foods-Day campaign, we hope to enable families in need to access healthy, fresh food throughout the winter months. Our goal is to raise $10,000 on #GivingTuesday so we can create over 300 care packages for local parents and children who would otherwise go hungry.]
How does the Junior Ambassador Program work?
All you have to do is:
- Invite your students to set up their [CAMPAIGN NAME] [Example: Giving Foods-Day] crowdfunding page through our organization here [Tip: Link to your Organizations crowdfunding page here]. (It only takes a minute!)
- Tell them to share their page with friends and family via email on Giving Tuesday, November 30th.
- Encourage them to also share their page on social media platforms like Facebook, Twitter, and Instagram on Giving Tuesday, November 30th.
Students are welcome to use the handy email and social media post templates attached below. [Tip: Dont forget to attach the email and social media templates designed to equip your donors to launch their campaign. Find them on the page “Social Media”]
If you have questions or would like to learn more about the campaign, please feel free to reach out to me.
Best,
[NAME] [Example: Jessica Smith]
[TITLE] [Example: Development Director at Coral Acres Food Pantry]
Equip Your Supporters with These Crowdfunding Email and Social Media Templates
Instead of hoping that your Giving Tuesday ambassadors will know what to say, give them these templates so they can get started spreading the word about your campaign right away.
In your email invitation, you’ll want to give your new ambassadors the ability to create their own crowdfunding pages, email templates, and social media captions and graphics that will help your campaign stand out on their social feeds.
Lucky for you, we’ve created some free templates to help you get your Giving Tuesday Ambassador Program off the ground in a flash.
Email Template for Crowdfunders
Subject Line: Please support my Giving Tuesday fundraiser for [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]
Hi there Family and Friends,
This year on Giving Tuesday, I’m raising money for [ORGANIZATION NAME] [Example: Coral Acres Food Pantry], a nonprofit organization dedicated to [MISSION] [Example: providing local families in need with fresh and healthy food].
I’m supporting [ORGANIZATION NAME] [Example: Coral Acres Food Pantry] on November 30th because [THE REASON YOU CHOSE US FOR #GIVINGTUESDAY] [Example: I want to help ensure that no child in our community is without food].
Please consider supporting my crowdfunding campaign which ends December 1st by clicking on this link to my fundraising page [Tip: Link to your Organizations crowdfunding page here].
Every amount helps! If you’re unable to donate at this time, I’d appreciate it if you’d share my page on social media or forward this email to people in your network.
Thank you so much!
Best,
[NAME] [Example: Ben]
Social Media Templates for Crowdfunders
Image
Provide your Giving Tuesday Ambassadors with an eye-catching image that shows just what you mean when you say your organization’s mission. Add a text overlay with a call to action like:
- Support My Giving Tuesday Fundraiser!
- Join Me for Giving Tuesday!
- Give to [Example: Coral Acres Food Pantry] for Giving Tuesday!
Crowdfunding Campaign Announcement
This Giving Tuesday, I’m launching a fundraiser for [ORGANIZATION NAME] [Example: Coral Acres Food Pantry], a nonprofit that [MISSION] [Example: provides local families and need with fresh and healthy food]. Donate and share this post to help me reach my [$XXXX] [Example: $1,000] fundraising goal by the end of the day! Donate here: [LINK] [Example:donorperfect.com/benscampaign]
Crowdfunding Campaign Update
Just [#] [Example: 8] hours left to support my Giving Tuesday fundraiser for [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]! Every little bit helps. Click this link to give: [LINK] [Example:donorperfect.com/benscampaign]
Crowdfunding Campaign Last Call
Hi Friends and Family! I’m only [$XXX] [Example: $212] away from my Giving Tuesday fundraiser goal supporting [WHO/WHAT THE ORGANIZATION HELPS] [Example: local families in need of food] through the work of [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]. Please give in these last couple hours if you can: [LINK] [Example:donorperfect.com/benscampaign]
Remind Your Ambassadors Before the Big Day
Check in with your supporters the week before Giving Tuesday to remind them about your Giving Tuesday Ambassador Program. To make their setup swift and easy, provide them with the link to your organization’s crowdfunding page and the email and social media attachments you included in your initial invitation. That way, everything they need to get started is in one place and at the top of their inbox.
In addition to email and social media collateral, you should also consider letting your supporters know how many ambassadors have created crowdfunding pages so far, and how many more you’d like to recruit by the big day in order to help you reach your overall Giving Tuesday goal.
Send a final push the morning of Giving Tuesday. On Giving Tuesday, engage with your ambassadors by retweeting, sharing, and liking their posts as they champion your campaign throughout the day.
On Giving Tuesday, engage with your ambassadors by retweeting, sharing, and liking their posts as they champion your campaign throughout the day.
Don’t Forget to Personally Thank Your Ambassadors for Their Contributions
Acknowledging the time, effort, and enthusiasm of all the supporters who took action on Giving Tuesday is vitally important, especially if you’re hoping they’ll make this a yearly tradition. Use this email template to let your Giving Tuesday Ambassadors know just how much their participation means to your organization.
Subject Line: Giving Tuesday was a success thanks to YOU!
Thank You!
Hi [NAME] [Example: Ben],
Thank you for taking time out of your day to launch a fundraiser in support of our [CAMPAIGN NAME] [Example: Giving Foods-Day] fundraiser for Giving Tuesday. Because of you, we were able to raise an incredible [$XX,XXX] [Example: $22,731] in just 24 hours! That’s [$XX,XXX] [Example: $12,731] over our goal of [$XX,XXX] [Example: $10,000].
The passion and care of people like you keeps us going, and we hope we make you proud with how we pay these funds forward to benefit [WHO/WHAT YOU’RE HELPING] [Example: local families].
Keep an eye out for updates on the impact of your Giving Tuesday fundraiser in the coming months, along with other ways to get involved in [YOUR MISSION] [Example: eliminating hunger in our community].
Thank you again for your generous support.
Best,
The Team at [ORGANIZATION NAME] [Example: Coral Acres Food Pantry]
Download your Giving Tuesday email and social media templates!
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