January 5, 2026
Why Donors Need a Story Instead of a Calendar Contributed by T. Clay Buck, Founder & Principal of Next River Fundraising Strategies Most nonprofits think they are working from a fundraising plan, but what they really have is a fundraising calendar. A cale…
Read More >> December 30, 2025
An inside look at Neurogiving: The Science of Donor Decision-Making Contributed by Cherian Koshy, nonprofit speaker and strategist, Author of Neurogiving: The Science of Donor Decision-Making We’ve all seen it. A donor gives once… maybe twice… and then …
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December 23, 2025
Your Fundraising Superpower For a Plan That Actually Works Contributed by T. Clay Buck, Founder & Principal of Next River Fundraising Strategies We tend to think of fundraising as a linear process—find a donor, ask for a gift, send a receipt. Even our s…
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