Nonprofit Technology & Fundraising Blog
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August 22, 2024 | Fundraising Communication
Generative AI tools offer nonprofits an array of powerful time-saving measures, from drafting solicitations to building agendas and compiling board meeting minutes. It also offers users a massive blank canvas that can be fraught with challenges ranging from creative to ethical.
How can fundraisers reap the benefits of these new technologies without wasting time wrestling with unfamiliar systems? Software companies in the nonprofit space are stepping in to great effect. The DonorPerfect Fundraiser Bot is an innovative tool designed to make generative AI accessible, useful, and specific to fundraisers’ needs.
Unlike other AI tools that present users with a blank prompt screen, this bot features a step-by-step wizard, guiding users through a smooth process that ensures tailored content creation. This offers fundraisers the chance to test different styles, tones, formats, calls-to-action, and more within minutes. The Fundraiser Bot empowers nonprofits to quickly tune in to the messages that resonate best with their supporters.
With just a few clicks, users can generate a starting point for any project by inputting their organization’s details and message parameters. Then, they tailor the tone to resonate with specific audiences like major donors, recurring givers, volunteers, board members, and team members. They can regenerate each output, adjusting each parameter to refine the content.
Since DonorPerfect launched the Fundraiser Bot in March of 2024, fundraisers have used it to create effective first drafts for passionate solicitations, witty newsletters, empathetic thank you notes, and other fundraising communications specifically tailored to their mission and needs. Here’s how nonprofits are taking advantage of this free tool.
The majority of users crafted a jumping-off point for a passion-driven solicitation. In these cases, the Fundraiser Bot helped users reduce time spent searching for fresh ways to inspire their readers to give. Many took the same message and adjusted it, with additional options for tone including clever and witty, optimistic, serious and focused, and more.
Digital fundraising lends itself well to speed and efficiency, especially when paired with the right AI tools. Many users crafted emails with calls to give, which can be quickly proofread and copied into their email marketing system for a nearly instant appeal. If a nonprofit wants to take quick advantage of a breaking news story or other timely announcement, the Fundraiser Bot can help them achieve it.
The Fundraiser Bot also serves a wide range of purposes beyond solicitation. Users can create content for different stages of donor engagement, from acquisition to retention and stewardship. For instance, the bot can help generate a welcome email series for new donors, keeping them engaged and encouraging additional contributions. The bot can also produce thank-you letters, impact reports, and event invitations, ensuring that all donor communications are professional and cohesive.
Nonprofits communicate with diverse audiences, including major donors, recurring givers, volunteers, and board members. The Fundraiser Bot is built to adapt, allowing users to tailor content to different audiences. The tone and messaging used in an appeal to major donors might differ significantly from that used in a volunteer recruitment email. The bot’s ability to adjust the content based on the signer and intended audience ensures that the messaging resonates effectively.
Fundraisers often need to communicate in different tones, depending on the context and the audience. A formal tone might be appropriate for a grant proposal, while a more casual, conversational tone might be better suited for social media posts. The bot allows users to select the desired tone, ensuring that the content aligns with the organization’s brand voice and effectively conveys the intended message on the right platform.
According to Lauren Sheehan, President of DonorPerfect, thoughtful use of AI tools can be a game-changer for nonprofits. “What always strikes me about our nonprofit clients is their creativity, and their ability to transform any resource that’s available to them into something good. That’s why we want to empower them with an AI tool built specifically for fundraising.
We’ve done the backend work of engineering prompts that are useful to nonprofits. With input from professional fundraisers, plus adherence to the Fundraising.AI ethical framework, our clients can use this bot confidently knowing that all they have to do is provide their specific details to generate content that is high quality, reliable, and trustworthy.”
The Fundraiser Bot helps nonprofit organizations reap the benefits of emerging AI technologies. With a foundation in ethical use of AI and prompts engineered to be useful and effective for fundraisers, it sheds a hopeful light on ways people are using the powers of AI for good.
Want to try for yourself? Check out DonorPerfect’s Fundraiser Bot and get your next fundraising communication out the door in record time.
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